Mimir

Most founders spend months trying to figure out how to “get press.” But when Liv Dellanno stumbled into PR, it wasn’t part of a polished business plan—it was a gut feeling, a TikTok following, and a Google search. Liv is the founder of Mystik PR, a modern press agency that works with emerging brands to land meaningful, measurable media coverage. In this episode, we talk about how she built a servi...

Founders who leave an already successful career often surprise people. Why walk away from the comfort of a strong corporate trajectory? Why step into the unknown—into something most people shy away from? Entrepreneurship is one of the hardest paths you can take. It’s all-consuming, sometimes demotivating, and scary as hell… so why do it? Anya Cheng didn’t start her entrepreneurial journey in a fre...

As a founder, you’ll inevitably hit the point where you realize: you can’t do this alone. Maybe your customer base has outgrown you. Maybe you need expertise beyond your own. Either way, what comes after that realization is often daunting. So, I’m sitting down with Emily Bronaugh, founder of Worth of Work , to unpack why hiring feels so hard, why we avoid it, and why scaling a business isn’t just...

Stacy Thal is the kind of person you want in your corner—clear, grounded, and honest in a way that cuts through the noise. She’s built a career most people only dream about: writing for Francis Ford Coppola, working inside brands like Google and Walmart, and eventually buying a home for herself in San Francisco—one of the most expensive cities in the world to do so. But Stacy’s story isn’t about f...

This episode is about the question that could change everything. I sit down with Kate Terentieva, the founder of Off the Record , a conversation card game that’s become a cult favorite among creatives, teams, and founders alike. But this isn’t a story about going viral or scaling fast. It’s a story about building something rooted in real connection—and trusting your gut, even when it goes against...

Every founder knows that community is important. But building one—from scratch, without funding, and without an already loyal group of Instagram followers—is easier said than done. Speaking from years of being an influencer wannabe, I can say with confidence that this is one of the hardest problems to solve in business. We’ve all seen how influencers reverse the traditional playbook: they build a...

You’ve probably heard that ChatGPT can help you write an email or brainstorm ideas—but what if I could show you that it can do so much more ? In this solo episode, I’m pulling back the curtain on how I use GPT as a second brain—not just for productivity, but for clarity. When you’re juggling a business, a 9–5, and a life, it’s easy to drowned in your to-do list. Building my GPT in this way has hel...

If you’ve ever worked late, poured your own money into something you believe in, and still felt like you’re screaming into the void—this one’s for you. In this episode, I sit down with Cindy Ip, the founder of Habitude, a skincare studio in Toronto that’s part beauty bar, part emotional reset button. Cindy’s not here to glamorize the founder journey—she’s here to tell the truth. The parts we don’t...

I think we can all agree—startups get glamorized. Social media makes founder life look effortless. Making your own hours? Working from the beach? Making enough money to do both of those things? It sounds amazing. But most of what it takes to actually get to that point is not sexy. It’s hard conversations, long hours, scary choices, and a whole lot of rolling up your sleeves to do the work no one e...

If you’ve ever felt like your brain just works differently as a founder—like the highs are higher, the pressure is heavier, and your decision-making never really turns off—you are not imagining it. This week’s episode dives into exactly why that is. We hear it all the time: founders are built different. But what if that’s not just a saying—what if it’s science? In this episode, I sit down with Mar...

What does it really take to build a business that flips an entire industry on its head—and survive the emotional rollercoaster that comes with it? In this episode, I sit down with Jennifer Tsay, co-founder of Shoott, a platform that’s radically changing how photographers—and eventually, all kinds of artists—can build sustainable careers. Jennifer’s path is anything but traditional: From corporate...

I first met Oana Jinga at Manifest, where she was speaking on a panel about women in supply chain—and I immediately knew I needed to bring her on the show. Her story isn’t just impressive—it’s a masterclass in reinvention, resilience, and bold thinking. Oana started her career in PR, then moved into partnerships at Google… and today, she’s the co-founder and Chief Commercial Officer of Dexory, a r...

The fashion industry has historically faced challenges like: overproduction, waste, and surface-level sustainability, that have thus far been somewhat impossible to fix. These issues are baked into the system—and new brands often unknowingly repeat the same harmful patterns. But with the emergence of AI and a founder who’s creatively rethinking the entire model, solving these issues might just be...

This one’s for the builders who care about more than product-market fit—who want their work to make people feel understood. Nina is the founder and CEO of Generation Sport—a performance apparel brand designed specifically for women athletes. She’s also a former Olympic equestrian, a product designer by trade, and an alum of companies like Headspace. So when she decided to enter the chaotic world o...

How do you build a company that runs like a well oiled machine—without falling into the common startup traps of bad hiring, unnecessary tech, and chasing VC money that derails your vision? Karen Betancourt has seen it all. She’s led billion-dollar logistics operations at Amazon, Walmart, and Cardinal Health. She built supply chain technology from scratch, scaled massive teams, and now serves as CE...

Today we’re going to be talking about the biggest reason many businesses fail… and it isn’t funding, competition, or even the product—it’s their founder not believing they deserve to succeed. And don’t just take it from me—the numbers back this up. 78% of business owners report experiencing imposter syndrome—up from just 24% in 2018. That means nearly 4 out of 5 entrepreneurs are battling self-dou...

Managing money as an entrepreneur isn’t just about making sales—it’s about ensuring you can actually keep the money you earn. This struggle is REAL for early founders which is why I’m sitting down with Phil McGilvray. He’s on a mission to help business owners get their finances in order, using principles that are simple and effective. From his early days learning to budget with physical cash jars...

I’m taking you behind the scenes of my first-ever conference experience! Manifest is a major supply chain and logistics event focused on innovation, and I attended not just to learn but to grow Mimir, make valuable connections, and test the power of in-person events for early-stage founders. I’m breaking down everything from how I prepped, what worked (and what didn’t), and my biggest takeaways—in...

When Eric Malka co-founded The Art of Shaving, he wasn’t just launching a brand—he was reshaping an entire industry. With a relentless drive and a deep belief in natural skincare, he built one of the most recognizable luxury grooming brands, ultimately selling it to Procter & Gamble. But after achieving his dream and reaching the pinnacle of success, Eric made a surprising decision: he walked...

When the pandemic shut down the travel industry overnight, most travel bloggers scrambled to pivot—but few did it as successfully as Gary Arndt. With over a decade of experience as a travel photographer and blogger, Gary had already built a massive social media following. But when he launched his history-focused podcast, Everything Everywhere Daily , he quickly realized that social media wasn’t th...

Today, we’re diving into a topic that has completely transformed how I work and how I manage my time as an entrepreneur: creating systems for success. If you’ve ever felt overwhelmed trying to juggle it all—emails, content creation, client work, finances, or just keeping track of your never-ending to-do list—you’re not alone. Here’s the thing: success isn’t about working harder; it’s about working...

COVID-19 changed everything for everyone, but no industry was as dramatically impacted as the supply chain. The pandemic brought supply chain issues to the forefront, helping people understand not just what the industry is, but also how stagnant it had become. Now we're in an exciting time where innovation is booming in this space, and investors are jumping at the opportunity to get in on the...

It’s that time of year when your feeds are full of other people talking about their new years resolutions, 2025 rebranding, or goal setting for the year ahead. All of that is great and definitely think you should have some guiding compass for the year ahead. And you absolutely need the podcast episodes about all that good stuff. But, this is not one of those episodes. Anyone can set goals, but sti...

We all know that magnesium is a critical supplement. But interestingly, the majority of people today are magnesium deficient. I had my own assumptions as to why this is the case, but I wanted to chat with an expert to really understand why magnesium is so important for our body and why we can’t seem to get enough of it. So, I reached out to Sandy Sanderson, who after experiencing severe symptoms t...

I dont know about you, but I always felt like my resume didn’t tell a consistent story. I had done so many different jobs and I always felt like that made me appear lost. But what I didn’t know at the time was that all this diverse experience was preparing me for entrepreneurship. All entrepreneurs have to wear 17 different hats, and think across 17 different business units. So, what I originally...