Million Dollar Grit

This is such a great combination of inspiration and tactics. I interviewed my longtime client Julia Taylor about her CRAZY last few months in her business GeekPack. Some highlights you don't want to miss.... • How she got nearly $500,000 in FREE money for her business • Her journey to a prestigious award in China and the opportunities it unlocked • The transformation from not wanting to even show...

Offer design is both an art and a science. When you try to read the crystal ball of buyer psychology, us marketers tend to throw everything at the wall to see what sticks. Today, I want to help you think more strategically about bonuses. ​There are 12 types of bonuses (loosely) divided into four categories. The best offers are the ones that make logical sense and tell a story. If you want a writte...

The week after a mastermind is always a bit crazy, but I wanted to drop in this Monday morning and give you some behind the scenes of what went on this week. In this episode I explain what a mastermind is, some of the getting to know you activities we did, what I presented on, and a unique opportunity for you to experience DI live in person this summer. Give it a listen and then hit me up at julie...

Today I'm going inside my brain about why and when launching a subscription or membership makes sense...despite the fact I tell people oftentimes to not do it! When and why it does work, and what you should consider before embarking on one. Make sure to grab your ticket to Subscription Mode - coming Monday April 22nd 2024 @ 2pm EST. Tickets are on sale for $47 @ https://subscriptionmode.com

In this episode, I am going into a brainstorm exercise around why people are struggling so much with money. And who better to start with? Then me. I dive into the deep dive of why and where money is going, why so many people are in the same boat, and more importantly... what to do about it. If you need any help with this, or getting your business back cash flowing, please reach out to me Julie@jul...

In this episode (I'll admit it's a little deep) I go into a conversation around burn out... but more importantly, when the burnout turns to this scary feeling of "I just don't care anymore." What causes it... and what to do when you're in this season and running a business.

In this episode, I walk you through how I'm actively working with a client to define her unique selling proposition with her coaching. It's hard to see what you do as valuable or unique, but as you break down the process, you might find some clues hidden in the steps. I deconstruct a real life example here!

In this episode, I take you behind the scenes of a conversation with a client where she was trying to figure out why she couldn't do for herself... what she could easily do for others. This goes a little deeper than the cliché saying "You can't see your label from inside the jar". Why we so badly need objectivity in our business journey!

In this episode, I ponder a very thoughtful question brought to me by a lady who was applying for Digital Insiders. She was asking me questions about the group and when I joked about making a ten year anniversary plan, she stopped and said, "What has kept you going in such a high intensity program for so long?" Here is my 27 minute answer.

Do you ever feel like you're not sure what launch campaign style is right for you? Or you're new to launching and just with there was a simple way to roll out a new funnel and project? In this episode, I give you my tried and true walkthrough including price points, payplans, length of launch, what to do beforehand, during, and how to manage your expectations.

In this episode, I answer the common complaint I hear from service providers which is, "I feel like most of my business comes from word of mouth referrals but it feels so unpredictable. How do I make it more steady?" It's a short but hopefully super helpful piece of advice that will get you thinking differently about that type of marketing.

I found this fascinating question on Facebook today that said, "A CEO, COO, CMO, and CFO all go their separate ways to do their own thing. Who succeeds most and why?" And I decided to record an entire episode with my thoughts! I explain how I think each operates, which one or two are priority, and the power of thinking about all of them -- inside of you -- the powerhouse business owner.

In this episode, I do a business and life recap of 2023, plus the things I noticed along the way. If you've never done a year in review, I recommend it. I had a great year, but it was dotted with some pretty tough events. This is a mash up of business and life updates as I close out the year!

In this episode, I take you on a WILD ride with my client Kristin and her journey to 3000 students. She is a classic example of someone who took a long time to find her “thing”. She had a viral ad, a failed webinar, and all kinds of crazy obstacles along the way. But through it all, she’s built an incredible community and course and completely changed her financial trajectory with Bookkeeper Train...

In this episode, I take a deep dive into the things I'm learned as I approach $20M in sales. I did a Facebook post about this and it did really well, and I realized I have a lot to say on the matter, so I turned it into a podcast episode!

In this episode, I just recap the mastermind (from a logistics/schedule standpoint). What goes on in my head, how the event went, some things I changed and took away vs. added. If you do your own events or retreats, or are curious about them, you can hear how this whole week went from that angle and apply what I've learned to your own event.

In this episode, I take you behind the scenes with a client Carrie, who was inadvertently complicating her offer for Black Friday. We all do this, and I have a few analogies that might help drive home how to tactically make sure you're giving your audience the strongest simplest version of an offer, which will increase conversions!

In this episode, I take you behind the scenes of a call I had with a client who is building something from scratch. How do you take all those ideas and get on a straight path? Hint: It doesn't really have to do with social media or getting an LLC. The path to becoming a business is gritty and takes about 6-12 weeks, but my method is focused on getting cash in hand. Take a listen and let me know wh...

In this episode, I will take you behind the scenes of the Scalable Coach Method launch...just to show you how imperfect it was! You'll see it didn't have many of the similar trappings of a traditional launch, but TWO key things are the reason the offer did so well. I hope you get motivated to launch your offer after listening!

We all know we should be growing our email list, but did you know that there are four specific categories of list building offers? A discussion with a client one day about a failed launch led to a discussion about the method of list growth, and why it matters. In this episode I rank four different types of list building offers and the importance of having one of each type in your business.

This is such a fun episode everyone. I'm bringing on my client and friend Christine Lindebak, the force behind the Sewing And The City brand. She's telling her story from when she first came into my world as a digital marketer, and decided to put her skills to work building her own brand. If you're sitting on the sidelines not sure how to monetize your passion, Christine's story will inspire you t...

​It is by far the biggest error most business owners make. They don't know how to tie their business offers to real, urgent, painful problems. This episode will get you thinking differently about everything you put together in your offer suite. It's a do not miss. Plus, I'll give you a tangible example all the back at the beginning of my business that illustrates this point exactly.

I talk to so many people -- who by the time they come to me -- are mountains in debt and disillusionment with their investments into their business. This episode is my way of cutting through the noise to give you some tips to navigating the world of business and marketing education. This episode is perfect for you whether you are a customer buying, or a creator creating!

If you've heard the advice, "Start with the end in mind" ... it might actually be sabotaging your success. It's not that it's not good advice in a lot of arenas, but as I reflect on my journey, I noticed a behavior in myself that while bucking against traditional wisdom, actually led me to a lot of success. It all begins with throwing out the advice to think about the end.

I didn't actually plan to do a podcast episode on this so consider this an interruption into my regular schedule of episodes, but the Facebook post I published about MRR has a lot of attention and I want to try to explain why MRR is so sketchy and not a good business model in the world of digital marketing.