Million Dollar Grit

Let’s talk about the thing no one wants to admit: 2026 is going to expose every crack in the online business world. AI is wiping out busywork, collapsing the middle, and forcing all of us to get brutally good at discernment. In a world where you can build anything, the winners will be the ones who know what to say no to. In this episode, I break down the “barbell economy” we’re walking into — prem...

Let’s talk about where your business actually is — not where you wish it was. In this episode, I break down the four spots you might be in at the end of 2025 — collapsing, pivoting, staying the course, or scaling — and how each one demands a totally different plan for 2026. Whether you’re in panic mode or growth mode, this one will give you instant clarity (and maybe a little peace of mind). DM me...

Let’s flip the script. In this episode, my publisher (and friend) Sherry Ward takes the mic and interviews me about the behind-the-scenes process of writing Million Dollar Grit. We talk about why this book was the hardest thing I’ve ever done, what it took to merge memoir with business strategy, and why I refused to move on to another project until I closed this loop. You’ll hear how my first (reg...

Two weeks out from my book launch, I wanted to give you a peek into Million Dollar Grit—specifically Chapter 3: “Follow the Problem.” Because right now? The economy feels shaky. People are wondering if the coaching industry is drying up, if AI is taking over, or if buyers are just… gone. But the truth is, buyers haven’t disappeared. They’ve just shifted. And the business owners who survive are the...

Let’s talk about the difference between information and transformation—because yesterday I got a front row seat to why this matters more than ever. On paper, my client had everything she needed: scripts, step-by-steps, video lessons, even Voxer access to me. But she still wasn’t moving forward. Why? Because information lives outside of you. Transformation lives inside of you. And what she needed w...

Ever feel like logging off social completely? Yeah, me too. Between judgment, comparison, AI bots, and straight-up fatigue—it’s no wonder so many of us want to hide. But as business owners, disappearing from the feed isn’t really an option. In this episode, I break down six ways to show up without burning out: from reframing your posts as breadcrumbs of connection (not performance), to lowering th...

September came in swinging. Between the violence flooding our feeds and the endless swirl of information wars, it can feel impossible to stay grounded as a business owner. I’ll be honest—I’ve been rattled, and maybe you have too. But here’s the truth I keep coming back to: in times like these, the only way forward in business is to anchor yourself to your values and show up live, as a real human....

Let’s talk about summer experiments. This summer I tested a bunch of things—some techy, some business, some personal—and I thought I’d share the results in case you want to try them yourself. From creating my own coaching clone (yep, an AI trained on a million of my words) to running 12 straight weekly webinars, hiring an $8k editor for my book, and even flipping my morning routine upside down to...

Let’s talk about the things summer taught me that I didn’t see coming. From business mistakes (bad webinars, anyone?) to spiritual wake-ups. Some are personal, some are business. If you’ve ever wondered what clarity actually feels like or why your nervous system might be the real bottleneck in your business… this one’s for you. Give it a listen, then tell me which one hit home.

Let’s talk about the brutal truth of coaching in high-stakes industries—especially when the results aren’t guaranteed and clients expect magic. In this episode, I’m breaking down what it really looks like to lead from your expertise without tying your worth to whether or not someone’s ads, funnel, or launch “worked.” I’m sharing the five things that keep me from spiraling into burnout—even with 50...

Let’s talk about the thing nobody wants to admit: we’re sleep-walking into an AI-induced mental and spiritual mess. In this episode, I pull back the curtain on how I still use ChatGPT as my “second brain” and why that same super-power can nuke your clarity if you’re not careful. I walk you through the exact grounding protocol I’ve baked into my own settings, the project-folder guardrails that keep...

Let’s talk about the thing nobody warns you about when you start mixing faith and business: how fast the lines get blurry. In this episode, I break down what’s shifted in me spiritually this year — and why I’m not turning my business into a ministry. I talk about the difference between Christian-owned businesses, paid discipleship, spiritualized masterminds, and performative faith-based brands — a...

Let’s talk takeaways from CEO Week—one of my favorite weeks of the entire year. I hosted 26 brilliant humans at my home for three days of deep work, real rest, and raw conversations about what it actually takes to lead a business right now. In this episode, I’m walking you through how the week was set up, what we ate, who showed up (yes, even a bobcat), and the four big themes that kept coming up:...

Let’s talk about the least sexy but most reliable way to make money online: daily sales activities. If you're in the short-game season (aka you need cash, like now), this episode breaks down exactly what to do—no ads, no funnels, no waiting around for strangers on the internet to “discover” you. Just the kind of relationship-driven selling that builds real momentum. I’ll walk you through the three...

In this episode, I’m unpacking one of the biggest reasons entrepreneurs sabotage their own success — not because they’re flaky or lack strategy, but because their nervous system can’t handle how slow the long game feels. I dive into the tension between needing short-term cash and trying to build long-term stability, and why confusing the two timelines is what keeps so many people stuck. If you’ve...

Let’s talk about the power of attention—and why it might be the most underrated form of agency you have. In this episode, I share what’s been happening in my quiet time lately (including a moment from Isaiah 6 that wrecked me), what I’ve noticed about my patterns when it comes to truth and rupture, and why attention doesn’t just shape your marketing—it literally shapes your worldview. Whether you’...

Let’s get real about the messy middle of writing a book. Spoiler: “Million Dollar Grit” is finally wrapped—but not the way I first imagined. I chopped it down to the raw decade that took me from stay-at-home chaos in 2007 to my first million in 2017, before ClickFunnels days, before Funnel Gorgeous, before DI. Think 15 chapters of war-stories and million-buck lessons, minus the parts I’m still liv...

“Someone told me, ‘Julie, you preach niche clarity but don’t follow your own advice.’ They weren’t wrong—but they also missed the bigger picture. This episode is for the multi-passionate entrepreneur trying to figure out where to pitch their tent (and why your niche isn’t what you sell, it’s where you sell it).”

In this episode, I’m pulling back the curtain on why webinars break down — and it’s not just the tech. I’m walking you through the real fault lines I see over and over again: messy offers, flat hooks, chaotic pitches, weak proof, boring slides, low show-up rates — you name it. Whether you’re launching live or running an evergreen funnel, these are the spots that sabotage results. I’m also sharing...

Let’s talk about why you shouldn’t be that founder who’s scrambling to “just hire a CMO” when your business is still finding its footing. I share a story about the time I helped build a program for CEOs and marketing directors—only to realize later that outsourcing your entire marketing before you’ve proven your funnel is a recipe for chaos. I’ve been at both ends of the spectrum—building my own c...

Let’s talk about the moment you want to throw your whole plan in the trash three months after starting it. You know the one. In this episode, I’m unpacking one of my favorite coaching questions: Was the version of you that made this plan stupid? (Spoiler: probably not.) If you keep second-guessing your own strategy, this is the convo you need. I’m walking you through how to tell the difference bet...

Ever feel like your sales page or webinar should be working… but it’s just not converting? This might be the missing piece: You’re making a sales argument—but not a marketing one. Today I’m diving into what that means, how to spot it, and why even your best offer needs more than just logic to land.

The last two weeks have been a total whirlwind. I just finished my ​15th Digital Insiders Mastermind​ (which was epic - I swear they just keep getting better and better!)... Had a super busy weekend, turned around, and left for New York City to participate in Selena Soo's book launch! She hit the bestseller list for USA Today in just a few days with her book ​Rich Relationships​. Incredible job an...

I did something recently that made me stop and ask… when did “good enough” stop being good enough? It started with chickens (yes, really), but it spiraled into something deeper about business, knowledge, and the way we slowly lose trust in our own lived wisdom. This one’s part story, part gut-check—especially if you’ve been feeling the pressure to constantly optimize everything you already built.

Let’s talk about the moment one of my clients called me out for using ChatGPT to help me respond to a high-stakes Voxer message... and why she was right to notice. In this episode, I’m unpacking how I use AI in my business (especially when the stakes are high), why I still write all my own content, and why I don’t judge people who use it more heavily. I’m also breaking down the nuance around what...