Midway Business Podcast
Midway Business Podcast
The Midway Business Podcast helps small and midsize businesses win their battles—against a shifting marketplace, rising costs, and everyday chaos. Hosted by Butch Zemar, CEO of Elite Benefits of America, each episode shares practical, no-fluff conversations with entrepreneurs and industry experts—from adapting to market shifts to decoding the often-confusing world of health insurance (without the usual boring jargon).
Author
Midway Business Podcast
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
From Hot Spots to Blind Spots: Business Lessons from Lighting Design 27.08.2025 29:33
In this episode, David Cole of Aluminight Custom Outdoor Lighting sheds light—literally—on how professional exterior and landscape lighting can transform homes and businesses. From permanent holiday lights (finally retiring the “Clark Griswold” ladder routine) to design strategies that make a property shine without blinding hot spots, David explains how thoughtful placement and planning make all t...
Want to Think Like a CEO? John Andrade Shares The 4 Formula to Untangle Any Challenge 22.08.2025 28:52
Butch Zemar chats with John Andrade, who went from teenage Nextel hustler to selling an online car platform (pre-Carvana) to banking—and somehow lived to tell the tale. His takeaways? Failures are tuition, visibility beats inboxes, and “No Soliciting” signs are just suggestions. John also makes the case that advisory boards aren’t just for Fortune 500s—they’re for anyone trying not to blow up thei...
Stop Losing Talent: Engagement That Works (Without Pizza Fridays) 21.08.2025 24:43
In this episode of the Midway Business Podcast, Butch Zemar talks with Lindy Hoyt, Founder of People Ambassadors, about why keeping employees engaged sometimes feels harder than keeping your New Year’s resolution past January. Lindy shares how most companies confuse “butts in seats” with engagement—and then wonder why turnover looks like a revolving door. Her take: retention requires intention. Do...
Collecting Cash Without Collecting Enemies: Turning Overdue Invoices Into Pure Profit 19.08.2025 22:24
Host Butch Zemar sits down with Bill Clayton of Transworld Systems, the fixed-fee collection service ($10 an account) even the Girl Scouts would use. Founded in 1970 by doctors tired of losing profits to percentage-based agencies, Transworld recovers overdue accounts without torching customer relationships—a “patient who pays stays” kind of philosophy. Bill dishes on why most businesses wait too l...
Why Your P&L Is Lying to You (and How to Catch It in the Act) 18.08.2025 22:00
In this episode, Butch Zemar chats with Virginia McGann of Integrated Back Office Solutions, who turns financial chaos into clear business roadmaps. She’s seen it all—QuickBooks files built during Super Bowl commercials, negative bank balances that somehow still cash checks, and owners calling “money in the account” a profit margin. It’s part detective work, part intervention, and entirely about h...
AI Won’t Replace You… Unless You’re Doing the Wrong Work 14.08.2025 27:18
Host Butch Zemar chats with Michael Kupchak—accountant, educator, fraud examiner, and youth sports coach—about a career path that runs from small family business to teaching at the University of Chicago. Michael shares how blending accounting with information sciences put him in the sweet spot for AI’s rise—not to replace humans, but to kill repetitive work so you can focus on the good stuff (like...
How to Fix Your Business in Eight Days (Without Firing Everyone on Day One) 13.08.2025 27:08
Host Butch Zemar sits down with Jamal Wolf, who went from being Circuit City’s #1 computer salesperson (back when selling a desktop was like selling a car) to running two companies—Chicago Smart Business Solutions and Chicago Smart Realty Solutions. His career detour wasn’t exactly voluntary; after corporate commission “restructuring” (aka, “we’re changing how you get paid, so you make less”) and...
Your Data Just Got Held Hostage. Now What? 07.08.2025 38:01
In this episode, Butch Zemar chats with tech attorney Lisa Gavin, who’s navigated everything from fintech to ransomware settlements (yes, that’s a thing). Lisa lays out what happens when a hacker locks down your data and demands crypto—hint: there’s no Liam Neeson, just consultants billing by the hour and your cyber insurer asking if you’ve “read the policy.” She introduces tabletop drills—live-ac...
How to Stop Paying for a Broken Healthcare System (Without Firing Your Broker… Yet) 05.08.2025 33:09
In this episode, Butch Zemar chats with benefits vet Gary Blaum, who’s spent decades in the TPA and PBM trenches. Spoiler: PBMs were cooking the books, and Gary brought spreadsheets to the gunfight. After years of chasing down shady contracts, he found something better—Vitable—a fixed-cost primary care model that sends nurse practitioners to your employees’ homes. Yep, house calls are back, and no...
Beyond the Breaking Point: What Great Leaders Do Differently 28.07.2025 36:40
🎙️ In this episode of the Midway Business Podcast, Butch Zemar dives into the unglamorous truth about why people give up too early — and no, it’s not just because Netflix released another season of something shiny. From childhood dreams of becoming an astronaut (thanks for nothing, Navy recruiter) to navigating the chaotic galaxy known as health insurance, Butch shares battle-tested stories about...
Dear CFO: You Analyze Everything Except the One Thing Bleeding Cash 25.07.2025 33:20
In this episode of the Zemar Podcast, Butch Zemar takes us on a wild ride from outdated Navy aircraft to outdated employer health plans — because apparently, both refuse to die quietly. Using a broken FLIR pod as a metaphor (and no, not the kind of pod you cry in after seeing your renewal increase), Butch breaks down why starting from scratch isn't such a bad thing — whether it's rewiring aircraft...
Because ‘We’ve Always Done It This Way’ Is Clearly a Financial Plan 26.06.2025 14:27
In this episode, Butch Zemar delves headfirst into the bureaucratic complexities that hinder small and mid-sized businesses when it comes to managing employee benefits. He explores why some companies act like deer in headlights when faced with cost-saving opportunities — usually because emotions are driving the bus while logic is locked in the trunk. Butch calls out the common bottleneck culprit:...
We Tried Nothing and We’re All Out of Ideas - But Hey, At Least HR Still Has Bagels 18.06.2025 18:48
Let’s be honest—setting goals is easy. Achieving them? That’s where CFOs start twitching and HR hides under their desks. In this episode, we get a masterclass in corporate reality checks. Think you're overworked? Imagine trying to hit business goals while your benefits plan is hemorrhaging money like a rookie finance intern let loose in Excel. Butch Zemar breaks down the art of not giving up too e...
Brokers, Spreadsheets, and Other Things That Haven’t Changed Since 1997 19.05.2025 16:37
This episode dives into the all-too-familiar boardroom ritual: reviewing the company's health plan with furrowed brows, followed by the annual shrug and “let’s just raise the deductible again.” Butch Zemar calls out this Groundhog Day behavior with a fresh prescription—less déjà vu, more innovation. Drawing inspiration from Big Hero 6 (because who says insurance can’t be animated?), he challenges...
Skate Your Lane: Beer League Strategies for Boardroom Survival 22.04.2025 21:22
In this episode, we lace up the skates, tape our sticks (badly), and take a hard-checking look at how beer league hockey can teach business professionals more than a dozen leadership seminars and a thousand "synergy" emails ever could. What starts as a midlife crisis on ice turns into a full-on MBA in grit, leverage, and learning not to chase the puck—or the next shiny business trend. Between gett...
When Your Moral Compass Has Better GPS Than Your Insurance Network 17.04.2025 13:55
This episode takes a bold stand for a concept often left behind after the annual ethics training: integrity. From a 19th-century shipwreck survivor refusing to sell out his story to Rosa Parks refusing to give up her seat, we explore how standing up for what’s right has always been uncomfortable, unpopular—and often unprofitable. Naturally, that brings us to today’s healthcare industry, where "eth...
Breaking Up with the Status Quo - It’s Not You, It’s Your 14% Premium Hike 15.04.2025 23:06
In this episode, we tackle everyone’s favorite workplace fantasy: achieving long-term goals without sacrificing lunch breaks, sanity, or the sacred Slack meme thread. From health insurance horror stories to motivational gym metaphors, it’s a brutally honest look at why your benefits plan (and your personal growth strategy) tend to fall apart around Q2. The solution? Stop treating progress like a N...
The Premium Is Too Damn High: A Strategic Deep Dive into Annual Sadness 10.04.2025 24:00
Ah, health insurance: the annual corporate Hunger Games where employers try to look generous, employees pretend to understand their benefits, and everyone ends up Googling “What is coinsurance?” at 2 a.m. This episode dives into the heart of every HR manager's favorite nightmare—managing costs while offering benefits that don’t cause immediate mutiny in the break room. From the post-WWII days of “...
Staying in Your Lane! Unless You’re in a Penalty Kill Situation 08.04.2025 35:07
This episode hits the sweet spot between locker room grit and boardroom buzzwords. From high school guard rotations to youth hockey chaos, it’s a deep dive into how sports build skills that every executive LinkedIn post pretends they were born with: mindset, grit, team synergy, and an unshakable ability to take a hit and spin it into a Q3 growth opportunity. The lesson? Whether you're breaking int...
Saved $120K and Nobody Cried (Except Maybe the Benefits Broker) 04.04.2025 18:11
Welcome to the wild intersection of strategic parenting and small-business leadership, where bedtime negotiations require more finesse than a boardroom merger, and every family meal feels like an offsite with zero catering budget. In this episode, we explore what happens when you attempt to scale a family of four high-energy hockey-playing boys while maintaining operational efficiency, emotional b...
The Process-Driven Approach to Business Success 18.03.2025 22:33
In this episode, Butch Zemar dives into why process matters more than results when it comes to business growth and sustainability. CFOs and HR leaders often focus on revenue and cost-cutting, but Zemar argues that these are just byproducts of a well-structured strategy. Businesses that rely solely on sales tactics without refining their internal processes ultimately face inefficiencies, stagnation...
Eye In The Sky Never Lies: Sports, Scuba, and Business Replays 13.03.2025 21:16
This episode explores the transformative power of video analysis across various fields, from sports and military operations to business and risk management. The discussion begins with the evolution of video technology in athletics, highlighting how recorded game footage has become an essential tool for skill development and strategic improvement. The conversation then transitions to the use of ca...
Cutting Costs with Discipline: Smarter Benefits Strategies 10.03.2025 23:08
This episode explores the crucial role of discipline in both personal and professional success, framing it as a muscle that requires constant exercise. Even highly disciplined individuals, like military personnel, can struggle with maintaining it. The discussion highlights Parkinson’s Law, which states that tasks expand to fill the time allotted, emphasizing the power of setting shorter deadlines...
The 10,000-Hour Rule in Business, Sports, and Life 06.03.2025 20:34
This episode explores the power of consistency and repetition in mastering skills, drawing parallels between personal growth, business, and healthcare. A real-life scuba diving challenge serves as a compelling example, illustrating how lack of preparation and conditioning can lead to setbacks, while consistent practice and perseverance pave the way for success. The discussion delves into concepts...
The Business Blind Spot | Perception Versus Reality 05.03.2025 27:56
In this episode, the discussion centers around the contrast between perception and reality in business, illustrating how intuition has driven both innovation and survival. Examples from history, such as the Apollo 13 mission and World War II battles, highlight how strategic decision-making and adaptation are key to overcoming challenges. The conversation also examines how perception influences bus...
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