Midlife Made Simple: Purpose and Peace for Faith-Filled Women

Ever wonder how your clients, colleagues, or friends actually experience you? In this episode, we’re doing a fun (and powerful) personal branding exercise to uncover the top words people associate with you—and how to use those words to create stronger messaging and more aligned marketing. You’ll walk away with a simple, practical tool you can implement this week to clarify your brand voice and boo...

In this episode, we’re diving into one of the most powerful branding tools you already have—your personal stories. If you’ve ever wondered what to post or felt like your content just isn’t landing, this one’s for you. You’ll learn how to build a story bank, connect more deeply with your audience, and stop overthinking your content. Because people don’t buy services—they buy stories. Key Takeaways:...

If your brand feels a little flat—or like it could belong to anyone —this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we’re unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster. This one’s all about building a brand that actually feels like you—without a full...

  Episode Summary: If your brand doesn’t feel like you —or you’re constantly second-guessing how you show up online—this episode is your reset button. We’re breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy). Whether you’re refining your online presence or sta...

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen. Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you sh...

In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real r...

Social media doesn’t have to be overwhelming—or exhausting. In Part 2 of this special series, we’re building on last week’s mindset shift and diving into the final two content types you need to consistently attract, connect, and convert followers into clients. We’ll also walk through my simple 6-step content strategy to help you stay focused, organized, and off the content hamster wheel. No more w...

In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you. Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more f...

In this special Mother's Day episode, I sit down with my client and friend, Stephanie Rank, career coach, solopreneur, mom, and breast cancer survivor. Her story is one of deep faith, unwavering strength, and learning to redefine what "success" truly means. We talk about what it looks like to run a business while navigating motherhood and a cancer diagnosis, and how faith, boundaries, and grace he...

In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow. We cover how to...

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand —inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and...

10-Minute Tactic to Simplify Your Messaging Feeling like your brand doesn’t reflect where you are anymore? You don’t need a full rebrand—you just need a refresh. In this quick episode, I’m walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro. This is the same strategy I use with my coaching clients to simplify their mes...

If your offers aren’t lighting you up—or worse, they’re not selling—it might be time for a little spring cleaning. In this episode, I’m walking you through how to evaluate what’s working, what’s not, and what’s no longer aligned with where you're headed. This is your permission slip to let go of what’s no longer serving you and step into the next season of your business with clarity and confidence...

In this Marketing Makeover Strategy Session , I sit down with Brandi Wolf, a certified meditation teacher and author, to help her improve email engagement. Brandi has an established email list but struggles with getting her audience to interact. We dive into practical strategies to increase engagement, create meaningful conversations, and ensure her emails resonate with the right people. If you’ve...

Not all networking experiences are created equal—some can be downright awful. In this episode, I share my personal journey with networking, including the challenges I faced early on, how I overcame imposter syndrome, and the steps I took to build a genuine, supportive business network.   Key Takeaways: ✅ Not all networking groups are the right fit —it’s okay to walk away from the wrong ones. ✅ B...

In this Marketing Makeover Strategy Session , I sit down with Peter Istvan , a professional headshot photographer, to help him optimize his LinkedIn marketing strategy . We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your bu...

In this episode, Shelly chats with Melissa Snow, founder of Powerful Women Rising , about authentic networking strategies that feel natural and effective. Learn how to build genuine connections without the sleaze and discover practical tips to elevate your networking game. Key Takeaways: Focus on Relationships, Not Clients Build a diverse network of supporters, collaborators, and referral partners...

In this episode, I’m sharing a behind-the-scenes coaching training where I walk through how to scale your business without adding more to your plate. If you’re feeling stretched thin but want to grow, this is for you. We’ll talk about smart systems, automation, and outsourcing so you can create a business that supports your life—not one that runs you into the ground. Key Takeaways: The fourth and...

Are you relying on social media to grow your business but struggling to turn likes and follows into actual sales? Social media alone isn’t enough —you need a strategy to nurture relationships and guide potential clients toward working with you. In this episode, I’m sharing a behind-the-scenes segment from a private coaching training where I walk through Stage Three: From Social to Sales from my Dr...

Marketing can feel like a never-ending to-do list—posting on social, trying different platforms, and still wondering why it’s not converting into actual clients. In this episode, I’m sharing a behind-the-scenes look at a private VIP training where I break down Stage Two: Marketing Momentum from my Dream Business Blueprint . You’ll learn how to build brand awareness, create a consistent marketing s...

If you’ve ever felt like you’re just throwing things out there and hoping something sticks in your business, this episode is for you. We’re kicking off a special series based on my Dream Business Blueprint , and today’s focus is on Stage One: Business Breakthrough —the foundation every business needs to succeed. I’m walking you through the biggest mistakes entrepreneurs make at this stage and the...

Two years ago, I hit record on the very first episode of Educated, Empowered, Inspired. Now, I can’t imagine running my business without this podcast. In today’s special 2-year anniversary episode , I’m pulling back the curtain on why I chose podcasting as my main content pillar , how it’s transformed my business, and why it might be the best marketing tool you’re not using yet. If you’ve been won...

In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared , on growing her email list and reaching her ideal clients. Wendy’s business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list. Key takeaways fr...

Key Takeaways: Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness. Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking. Practical Tips to Get Started: Laur...

In this episode, I share the Podcast Listener’s Resource Guide —your free roadmap to simplifying your marketing and growing your business. This guide includes my top 10 podcast episodes, the best tools for running a business, productivity hacks, and even a playlist to keep you inspired. Key Takeaways: Discover the top 10 podcast episodes to jumpstart your business growth. Save time with a curated...