Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

In this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it's about making strategic decisions that foster long-term stability and growth. Lori talks about the top ten financial habits that successful entrepreneurs swear by. From crafting a resilient budget to...

In this episode of the Encore Entrepreneur Podcast, Lori welcomes financial transformation strategist Robbie Mathews . Robbie discusses the critical need for Americans to improve their financial habits, noting that over 50% have less than $1000 saved. She emphasizes understanding spending habits, setting financial goals, and distinguishing between needs and wants. Robbie shares personal strategies...

In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh's diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they help make challenging situa...

In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various lead magnet types, such as checklists and webinar...

In this episode of "The Encore Entrepreneur," Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.  Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business's world, rather than just a freebie with little perceived value. She discusses the need to understand...

In today's episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services. Lori provides practical advice on managing cash flow, reducing expenses, and making strategic investments in growth. Sh...

In this episode of the Encore Entrepreneur Podcast, Lori welcomes Debra Morrison, founder of Women Navigating Finances. Debra discusses her mission to empower mature women in managing their finances by providing unbiased guidance and addressing the emotional aspects of money management, including grief. She introduces the concept of intentional wealth, emphasizing the importance of conscious decis...

Today's episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples. Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explores fulfillment and selling retreats, their structu...

In today's episode, Lori and Linda Cain explore the world of retreats and events. Linda, from Blue Diamond Events, shares her expertise on planning and hosting various types of retreats. She emphasizes the importance of having a clear purpose, budget, and understanding of the contracts to avoid hidden costs. They discuss the benefits of retreats for networking and business growth, and how even sma...

In this episode of the Encore Entrepreneur podcast, Lori speaks with Diann Wingert, a former psychotherapist turned coach for ADHD entrepreneurs. They delve into the unique challenges and strengths of entrepreneurs with ADHD, discussing how traits like impulsivity and a high tolerance for risk can be advantageous, while issues like time blindness and disorganization can hinder success. Diann empha...

In this podcast episode, Lori shares her journey and insights on changing a business's direction. Drawing inspiration from a previous guest, Michelle Abraham, the host recounts her shift from website design to business coaching and consulting. She stresses the importance of self-discovery, recognizing personal strengths, and thorough market research. Lori offers actionable advice, such as document...

In today's episode, Lori catches up with visibility expert Michelle Abraham. They reminisce about past encounters and discuss Michelle's career shift from leading a successful podcasting agency to focusing on helping others increase their visibility through aligned adventures and masterminds. Michelle, who embraces a unique off-the-grid lifestyle, shares insights on the importance of creating spac...

In this episode, Lori explores human design, a concept that blends spirituality and practicality to enhance decision-making and communication in business. There are four different human types found in human design. Generators, manifesters, projectors, and reflectors—each illustrated with examples of celebrities like Beyoncé and Barack Obama. Lori encourages listeners to discover their own type and...

In this episode, Lori interviews Nattalee Lillico , an expert in human design. Nattalee shares how she helps clients uncover their unique genius using human design, a system that combines birth information with elements of astrology, the chakra system, and the Kabbalah to guide personal and business development. She discusses the dynamic nature of human design, suggesting that while it's based on...

In this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one's vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne "The Rock" Johnson as examples of confident leaders in their fields....

In this episode, Lori interviews Cindy J Holbrook, the Visibility Wiz, about the importance of aligning business strategies with personal values and embracing individuality. Cindy shares her journey from divorce to dating coach, emphasizing the significance of loving one's business. They discuss transformation, personal branding, and the necessity of owning one's digital assets. Cindy recounts a p...

In this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience's needs. Lori emphasizes the significance of first impressions, appropriate attire, and the necessity of pr...

In this episode of "Encore Entrepreneur," Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messaging, identifying the target audience, and crafting...

In this episode Lori celebrates 200 episodes and reflects on her podcast journey. She discusses the importance of quality equipment as well as her experiences at podcast conventions like Podcast Movement and Podfest, emphasizing networking and self-promotion.  Despite voice issues, the host is grateful for the podcast's growth and her supportive community of thousands of entrepreneurs. Future plan...

In this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it's to educate, inspire, or simply share knowledge....

In this episode of The Encore Entrepreneur Podcast, Lori welcomes Anita Henderson, an author coach and book publishing strategist. Anita shares her wisdom on the impact of writing business books to bolster professional visibility. They explore various types of business books, including memoirs and instructional guides, and discuss Anita's own journey as detailed in her memoir, "Becoming the Minima...

In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing the need to cater to t...

In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results. They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for relationship building and introduces the three P's...

In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system,  is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their ideal client with a...

In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for unique market positioning. They also discu...