Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

If your marketing feels like it's falling flat - or you're attracting clients who aren't quite the right fit - you might not need more leads. You might need more alignment. In this episode of The Encore Entrepreneur , Lori shares the truth about ideal clients - and why defining your GEM client (Gravitational Pull,  Emotionally aligned, Mirror moment) can radically shift how you show up, what you s...

You didn't start your business to undercharge and feel undervalued. But too many entrepreneurs price their services based on time, tasks, or what feels "reasonable," especially when the work comes naturally. In this episode of The Encore Entrepreneur, we're breaking down how that mindset limits your business growth and why it's time to price based on the value and transformation you deliver. We'll...

Ever feel like you're spinning in circles trying to figure out what kind of support your business actually needs? You're not alone - and no, more Googling isn't the answer. In this episode, we break down the often - confused roles of coaches, consultants, service providers, and masterminds using a refreshingly simple fishing analogy that makes it all click. You'll discover how to assess where you...

Forget the perfect day - what if the secret to a lasting, joy-filled business is designing your ideal perfect week instead? In this episode of The Encore Entrepreneur, Lori challenges the classic "perfect day" exercise and introduces a more flexible, empowering approach: mapping out a week that truly works. Lori shares why planning around your energy, responsibilities, and lifestyle can help you b...

What if "having it all" isn't about doing more — but about wanting less of what doesn't matter? In this episode of The Encore Entrepreneur, Lori challenges the old definitions of success and invites listeners to think deeply about what they truly want in this season of life. It's not about chasing the next big thing — it's about creating a business that finally fits. Through stories, questions, an...

Blogging isn't dead—it's evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can't match. You'll learn why depth is making a comeback, how long-form content is wo...

Have you been treating your website like a one-and-done project? In this final episode of the website series, Lori wraps things up with a powerful reminder: your website isn't a static brochure. It's a living, evolving part of your business — and when used strategically, it can become your most valuable marketing asset. Lori walks you through why your website still matters in today's social media-...

Choosing the Right Website Platform for Your Business Have you ever felt overwhelmed by all the website platform options out there, and wondered which one is actually right for your business? In this episode, Lori cuts through the noise to help you make a smart, strategic decision when it comes to building or rebuilding your website. Whether you're just getting started or you're ready to scale, th...

Tired of chasing SEO hacks and paying for strategies you don't understand? In this episode of The Encore Entrepreneur , Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google's latest AI update (hello, SGE!), she explains how small business owners can adapt without dropping th...

Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to "The Encore Entrepreneur," where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you pages, resources, media or speaker pages, and...

Have you ever wondered how to truly connect with your audience and stand out in a crowded market? In today's episode, Lori dives into one of the most powerful tools you have — your Origin Story. But this isn't just any story — it's the story that shows your clients who you are, what you've been through, and why you're the perfect person to help them. Lori breaks down why an origin story is so much...

Have you ever stopped to think about whether your website's "About" page is really working for you? In today's episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an "About" page should do more than just list your accomplishments; it should speak directly to your ideal clients, addressing...

Imagine making your website available to a wider audience, not just because it's the right thing to do, but because it can transform your business. In this episode, Lori explores the often-overlooked world of ADA compliance for websites, a crucial topic for small business owners.  Lori explains the importance of making websites accessible to all individuals with disabilities. She highlights how AD...

Is your website missing out on sales because it doesn't look great on a smartphone? In this episode, Lori dives into why making your site mobile-friendly is crucial for your business's success. With over half of all web traffic coming from mobile devices, having a site that works well on phones isn't just a nice-to-have - it's essential to keep potential customers from slipping away. Lori breaks d...

Is your website driving prospects away? Lori shares how to enhance your website for better customer engagement and more leads without a full redesign. She emphasizes the basics of a great website, such as fast loading times and mobile compatibility, as people expect quick access and smooth navigation on any device. Lori highlights the importance of clear navigation and engaging homepage content to...

Are you a new business owner waiting to launch your business until you have the "perfect" website? This episode is just for you! Lori addresses the belief that new business owners need a "fancy, expensive" website to start their businesses. She advises against investing in an elaborate site initially, advocating instead for a simple one-page website that effectively communicates your message, capt...

Is your website home page costing you clients? In this episode,  Lori talks about optimizing website homepages to attract and convert ideal clients without a complete overhaul. She identifies common pitfalls and outlines five essential elements for an effective homepage: a clear and compelling headline, a strong call to action, social proof, easy navigation, and a lead capture form.  Lori emphasiz...

Is the terminology confusing? Who exactly SHOULD you hire for your website work?  Lori explains the distinct roles of website developers, website designers, and graphic designers to help business owners make informed hiring decisions for their website projects.  Today's episode highlights that website developers handle technical aspects like coding and security, website designers focus on layout a...

Is your website looking tired? Not sure if you need a new website or just a refresh? In this episode, Lori discusses the crucial role of websites for small business owners, focusing on whether to rebuild or redesign. She outlines key indicators for a full rebuild, such as outdated technology, poor user experience, and brand misalignment.  Lori emphasizes the importance of user experience, includin...

Is your website working for you? If not, are you looking for a website design company? What do you need to know and what are the questions you should ask to get the best website for your company? Today, Lori provides essential guidance for business owners on hiring a web design company. She emphasizes the importance of a well-designed website as a critical business tool and outlines key questions...

Does your website, social media and email marketing work together? Are they a team? In today's episode, Lori talks about integrating a business's website, social media, and email marketing to create a cohesive marketing strategy. She emphasizes treating these elements as interconnected to enhance engagement, build trust, and nurture leads. She discusses the importance of clear calls to action, the...

Are your processes and systems - or lack of - holding back your business? Today Lori discusses the importance of establishing robust business processes and systems as part of her "Building a Strong Foundation" series. Lori emphasizes that well-organized processes enhance client experiences, reduce decision fatigue, and enable business scalability.  She highlights tools like CRM systems, project ma...

Sales and Marketing - two words that tend to bring out the dread in business owners! Let's make it simple for you! Today, Lori explores the critical relationship between sales and marketing in building a strong business foundation. She explains that marketing attracts the right clients, while sales convert them into paying customers. Lori provides actionable strategies for identifying ideal client...

In this episode of "The Encore Entrepreneur," Lori Lyons continues her "Building a Strong Foundation" series, focusing on the critical legal and financial aspects of running a business. Lori emphasizes the importance of choosing the right business structure, such as sole proprietorship, LLC, S Corp, or C Corp, to protect personal assets and ensure compliance. She highlights the necessity of contra...

In this episode of "The Encore Entrepreneur" podcast, Lori introduces a new series titled "Building a Strong Foundation: The Cornerstones of a Thriving Business." Lori discusses the essential elements for a solid business foundation, emphasizing legal protections, financial stability, marketing clarity, sales systems, and operational processes. She shares actionable strategies for evaluating and s...