Jonah Krochmalnek

Microgreens Mastery: From Seeds to Profits

Business EN ↓ 66 episodes

Welcome to the Microgreens Mastery Podcast. I'm your host, Jonah Krochmalnek. Together, we'll explore the art of turning tiny seeds into a thriving microgreens empire, sharing insights, coveted secrets, and strategic wisdom. I'll equip you with a comprehensive toolkit, guiding you from humble beginnings to microgreens business success. Join me on an exhilarating journey through a decade of creating Living Earth Farm, one of Canada's largest microgreens farms. Discover the story of Microgreens Consulting, featuring insightful conversations with prominent figures in the vertical farming sector.

Author

Jonah Krochmalnek

Category

Business

Podcast website

podcastle.ai

Latest episode

Sep 30, 2025

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Episodes

Strategies for Expanding A Microgreens Farm with Piedmont Microgreens 30.07.2024

In this episode, we dive into Piedmont Microgreens recent expansion into a 1900 square foot facility including lessons learned in the process, tips and recommendations for farming going through an expansion and the role automation plays in Garrett Corwins farm. Garrett shares his insights on construction, budgeting, business growth, and real estate. We also cover financial planning, automation ben...

Q&A on Microgreens Farming Strategy: Jonah's Business Expertise 16.07.2024

Join us as we dive into microgreens production! We cover challenges and solutions for shipping, seed mixing, tray usage, biofungicides, drying microgreens, volunteer programs, profitability, blackout processes, and UPC codes. Learn about proper cooling, avoiding mixed seeds with different growth speeds, using germination trays and disinfecting to prevent disease. Discover the balance of volunteer...

Farmbox Greens: The Operations Behind Seattle's Vertical Farm 05.07.2024

On todays episode we dive into the operations of Farmbox Greens in Seattle Washington with Emily Blessington and Rae Simms. We'll explore their roles, their thorough food safety protocols, crop varieties, and automation systems. Learn about their strategies for maintaining work-life balance and their future goals for improving efficiency. Get insights on managing personnel, hydroponic farm mainten...

Peak Microgreen Yields with Kyan Culture 18.06.2024

Join Jonah Krochmalnek as he interviews Sam Doucet from Kyan Culture in Ontario Canada. Sam started his microgreens business in 2017 from his apartment and now produces 3,000 pounds monthly, mainly for retail stores. They discuss his sales persistence, production strategies, and the importance of cleanliness and GAP certification. Sam highlights the balance of automation and manual quality control...

AMA on Microgreens Business & Farming: Tips & Tricks For Success 04.06.2024

In this episode, we dive into the world of microgreens, covering market trends, insurance tips, germination techniques, marketing strategies, and scaling up efficiently. We discuss cost-effective soil alternatives, mold and temperature management, and Canadian grant applications. Tune in for practical insights and actionable advice! FREE RESOURCES: Microgreens Mastery Growing Guide https://www.mic...

The 50 SqFt Microgreens Business Model with Charlie's Microgreens 21.05.2024

Charlie Perez transitioned from a restaurant career to start Charlie's Microgreens during covid lockdowns, utilizing social media and chef connections for feedback. He turned his small farm into a profitable operation focusing on high-demand microgreens. Efficiency is crucial for him, evident in his high-density setup and mold control measures. Despite challenges in customer acquisition, Charlie e...

How To Grow Cilantro Microgreens: The BEST Way 30.04.2024

Dive into the world of microgreens with Jonah Krochmalnek as he shares expert tips on cultivation of cilantro microgreens. Learn about seed selection, soil recipes, watering, and lighting practices for robust growth. Enhance your crop quality and explore culinary delights with micro cilantro's exceptional flavor. Whether you're a hobbyist or a business owner, this podcast equips you with essential...

Selling A Vertical Farm: Insights From Greener Roots Farm 23.04.2024

Join Jonah Krochmalnek & Jeffrey Orkin from Greener Roots as they discuss selling their farm businesses. They highlight the importance of exit strategies, trustworthy brokers, & finding buyers aligned with values. Learn about valuation, scalability, & post-sale changes, emphasizing SOPs, certifications, & digital tools for efficiency. Discover the rewarding nature of farming entrepreneurship from...

AMA on Microgreens Business: Jonah's Expertise and Strategy 🌱 16.04.2024

Join Jonah Krochmalnek as he delves into optimizing efficiency in microgreens farming, stressing small changes for big impacts. Discover insights on growing buckwheat as a microgreen. Learn about insurance, tray stacking, and creating educational materials for customers. Explore factory-like optimization techniques, balancing time and money investments, and choosing the right soil like Pro Mix for...

Metro Greens: Elevating Microgreens in South Africa 09.04.2024

Join us on today’s episode as Ashleigh Hackland shares insights on running Metro Greens, integrating microgreens into meals, and navigating market demands. Discover the importance of nutrient-dense foods, regional growing challenges, and innovative farming solutions. Learn about tailoring products to customer preferences, managing time effectively, and fostering organic business growth. Jonah disc...

Grow Your Farm The EASY Way: Market Research 101 02.04.2024

In today’s episode we explore the microgreens industry's nuances as we teach you to adapt to trends and customer preferences. We use tools like Google Trends to gauge market potential and delve into online searches for pricing, product offerings, and competition in your city or town. Local scouting and engaging with store managers provide insights into consumer preferences and quality assessment....

Scaling Up Edible Flowers & Microgreens With Legacy Greens 26.03.2024

Dive into the Microgreens Mastery podcast for an exclusive chat with Jordan Miranda from Legacy Greens in Tallahassee, Florida. Discover their journey through microgreen cultivation, pest management, and business strategies. From pandemic pivots to expansion plans, Jordan shares insights on indoor farming, product diversification, and market reach. Learn about the value of incorporating edible flo...

Microgreens Business AMA: Jonah's Expert Insights and Strategy 🌱 19.03.2024

Welcome to the Microgreens Mastery podcast with host Jonah Krochmalnek! In this episode, Jonah shares insights on starting a microgreens business, removing sunflower hulls, and providing samples to restaurants. He advises against using bleach for seed sanitation and recommends proper ventilation when working with vinegar. Jonah suggests providing full-size clamshells or cylindrical containers with...

Chef's Insider Secrets: How To Sell Microgreens To Restaurants 12.03.2024

Join host Jonah Krochmalnek in a captivating conversation with Junior Vo, the executive chef and partner of Noko Nashville, as they delve into the world of microgreens farming and culinary applications. Gain insights into the criteria for selecting microgreens growers, including reliability, quality, and understanding customer needs. Learn about Junior's positive partnership with Pinky’s Micros an...

The 5 BEST Crops For Your Microgreens Business Startup 05.03.2024

On this episode you'll learn the crucial factors for crop selection, from market demand to growth speed. Discover the top five crops for a thriving microgreens business. Each crop's profitability, growth ease, and market demand are expertly dissected. Embrace self-reliance and explore valuable resources for mastering farming techniques. This episode can take your farm from making a few bucks on th...

The Future of Urban Agriculture: Boston Microgreens 27.02.2024

Join Jonah Krochmalnek and guest Martin Schmidheiny from Boston Microgreens in this episode of Microgreens Mastery. Learn about Martin’s journey from an archaeologist turned microgreens farmer, as he shares insights into daily problem-solving, team leadership, and his passion for growing food. Explore topics like cultivation practices, pest management, favorite microgreens varieties, and sustainab...

Microgreens Business AMA: Pro Tips and Techniques 🌱 20.02.2024

Welcome to the Microgreens Mastery podcast with Jonah Krochmalnek! Dive into the world of microgreens farming, where we address pressing questions from social media, covering topics like preventing salmonella, E.coli, and Listeria. Learn about clean seed and soil sources, disinfecting tools, and basic food safety. Explore MP vs. HP for organic certification, revenue ranges, and troubleshooting une...

Microgreens Soil Science: Maximizing Production With Pro-Mix 13.02.2024

On today's episode Jonah is joined by Susan Parent from Premier Tech, the company behind the the Pro-Mix line of products. Learn about the diverse Pro-Mix customer base, best-selling soils, the benefits of bio additives, sustainability of peat moss and the role of mycorrhizea in enhancing plant growth. We also discuss which soils are best for microgreens and which bio-additives can have a massive...

Top 5 Mistakes To AVOID When Starting A Microgreens Business 06.02.2024

Join Jonah Krochmalnek on the Microgreens Mastery podcast as he shares key insights for launching a successful microgreens business. In this episode, Jonah discusses the top five mistakes to avoid, including the pitfalls of expecting perfection from day one, growing too many varieties, letting fear of failure hinder progress, attempting to figure everything out alone, and growing too much product...

From Nurse to Microgreens Farmer: Handgrown Greens Winning Formula 30.01.2024

On today’s episode we uncover Laura Patterson's career transformation from a nurse to a thriving microgreens entrepreneur at Handgrown Greens. Despite initial doubts, Laura's dedication resulted in a successful full-time business. We dive into discussions about overcoming the fear of failure, innovative sales strategies, and challenges growing in a greenhouse. Laura shares valuable insights into i...

Microgreens Strategy and Mindset Hacks With Ransom Farms 23.01.2024

On today's episode we have Kyle Weiler from Ransom Farms in Phoenix, Arizona. Kyle, overcoming challenges, now runs a full-time microgreens business. From mindset hacks to time management and expansion plans, this episode covers it all. Learn alternative sales methods, navigate Covid-19 impacts, and discover popular microgreen varieties for restaurants. Explore Ransom Farms' weekly routine, innova...

Microgreens Business Analysis: Tools for Strategic Decision-Making 16.01.2024

On this episode, host Jonah Krochmalnek delves into crucial insights on microgreens' cost breakdown. Discover the power of our downloadable cost calculators, essential for growers aiming to optimize profitability. Available in metric and imperial versions, these calculators cover soil, seed, electricity, labor, and packaging costs, aiding in informed decision-making. Get a detailed breakdown of br...

Koppert Cress: Shaping the Future of Microgreens 09.01.2024

On today's episode we have Stijn Baan of Koppert Cress from the Netherlands. Koppert Cress is one of the largest microgreens farms in the world with partner farms in Japan, South Korea, USA and Turkey. They are an absolute leader in the microgreen space with innovations in seed production and breeding, growing exotic new varieties and creating markets for their product worldwide. This episode is f...

Microgreens Sustainability & Greenwashing 02.01.2024

Explore microgreens sustainability and signs of “greenwashing” in this episode of the podcast as host, Jonah Krochmalnek navigates clamshell choices—pet plastic's affordability, corn-based PLA's compostability, and reusable containers' challenges. Unveil soil options from slow-regenerating peat to eco-friendly coconut coir. Dive into hemp mats and compost/topsoil-based mediums, weighing pros and c...

Cultivating Growth: Pinky’s Micros Remarkable Expansion In Nashville 26.12.2023

In this episode, meet Jacob Pinkston, the visionary behind Pinky's Micros in Nashville. Join us as Jacob unfolds his inspiring journey from restaurant inspiration to microgreens farm success. Dive into the world of sales strategies, the challenges of expansion, and the allure of microgreens like cilantro and basil. Explore the restaurant model and triumphs in perfecting recipes. Jacob shares inval...

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