MichaelBrandvoldMarketing
MichaelBrandvoldMarketing
Michael Brandvold is a freelance music marketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online & social marketing as well as e-commerce and fan acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts...
Author
MichaelBrandvoldMarketing
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Podcast website
Latest episode
Jan 16, 2022
Where to listen?
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Episodes
304 Mixcloud, Redefining Radio 09.11.2017 31:02
Visit http://www. MichaelBrandvold.com We are joined by Nico Perez, co-founder of Mixcloud. We discuss with Nico how musicians can use Mixcloud to promote their music. Mixcloud is the leading digital audio streaming platform rethinking radio for listeners, curators, and brands alike. They connect listeners to new music and ideas through radio shows, DJ mixes and Podcasts uploaded by over 1 million...
252 Paul Lynde Halloween Special a Play By Play Commentary 06.11.2017 1:33:31
Episode 252, November 7, 2017. Since we recorded this episode on Halloween we thought it only appropriate if we all watch the Paul Lynde Halloween Special and give everyone a live play by play commentary as we watch it. You can watch right along with us. When we hit play, start this video: https://www.youtube.com/watch?v=4psTeRpQ-1o We end this week's episode with the first Three Sides of the Coin...
303 The Recording Academy District Advocate Day 02.11.2017 29:25
Visit http://www. MichaelBrandvold.com This week we are joined by Daryl Friedman, the Recording Academy’s Chief Industry, Government and Member Relations Officer. Daryl discusses the Recording Academy District Advocate Day. This is the nation’s largest grassroots movement for music. During the day of action Recording Academy members across the country will meet with their congressional representat...
251 Lynn Goldsmith Discusses Her Book KISS: 1977 - 1980 29.10.2017 1:27:47
Episode 251, October 31, 2017. We thrilled to be joined by photographer Lynn Goldsmith, who discusses her brand new book KISS 1977-1980. Lynn is an amazing conversation! She shares so many stories, stories none of us ever heard before. Lynn also clears the air about the rights a photographer has to their photos... what they can do with them and what you can do with them. Head over the Amazon.com r...
302 How to Break Into the Music Business 26.10.2017 1:01:07
Visit http://www. MichaelBrandvold.com Jay is off this week so we are joined by Bruce Houghton from Hypebot. We switch hats this week and Bruce interviews Michael... about his history, how he broke into the music business, creating new revenue streams for artists, biggest mistakes he sees artists making and some tips on what works, what everyone should be doing. Visit Hypebot for music business ne...
250 Photo Copyrights, You Don't Get to Decide How Photos Should be Used 23.10.2017 1:05:18
Episode 250, October 24, 2017. Jay Gilbert returns to join us this week as our "expert witness" as we discuss photo copyrights. This discussion is in reaction to the recent events on the KISS Chikara Facebook group when photographer Lynn Goldsmith asked to have one of her photos removed. Ever to typical, many KISS fans over reacted. Attacking Lynn personally, attacking her business, attacking her...
301 Spotify Playlist Pitching System and New Spotify Artists Mobile App 19.10.2017 32:32
Visit http://www. MichaelBrandvold.com This week we discuss some Spotify news. Spotify releases a mobile app for Spotify Artists so you can now access all your Spotify data from your mobile device. And... Spotify announces a new playlist pitching system for major and independent labels. SPOTIFY LAUNCHES NEW PLAYLIST-PITCHING SYSTEM FOR LABELS http://musically.com/2017/10/17/spotify-playlist-pitchi...
249 Mark Goes Fanboy on Christopher Williams Drummer from ACCEPT 16.10.2017 2:23:16
Episode 249, October 17, 2017. Christopher Williams the drummer from ACCEPT joins us this week. We dig into just how BIG of a KISS fan Christopher is... you won’t believe what KISS collectible he owns! Even more interesting and exciting is that we learn Christopher got bit by the KISS bug in 1996. As he describes everything he experienced, everything he felt... the three of us comment on how he is...
248 This Week's Show Really Sucks! 08.10.2017 1:19:38
Episode 248, October 10, 2017. This week really SUCKS! We apologize in advance. Mark does finally open something on the show, but otherwise this episode blows. Press requests please contact Michael Brandvold at www. MichaelBrandvold.com Since launching in 2013 Three Sides of the Coin has been viewed or listened to nearly 3,000,000 times. Three Sides of the Coin has been joined by special guests in...
300 What is BlockChain and How Can BlockChain Help Musicians 05.10.2017 33:53
Visit http://www. MichaelBrandvold.com This week we are joined by Mo Jalloh Co-founder of Zimrii Music to discuss BlockChain technology. We answer the question what is BlockChain in the simplest terms possible. How can BlockChain help musicians. What the challenges that BlockChain is facing. The emerging use of BlockChain Technology is an area that is starting to get traction in a number of indust...
247 Inside Gene Simmons Vault Plus Vinnie Vincent Returns & Sneak Peak at Lynn Goldsmith's Book 02.10.2017 2:14:32
Episode 247, October 3, 2017. Lots of topics this week! Our special guest Keith Valcourt from Rhino Records join us to discuss the history of the Gene Simmons box set The Vault. Keith answers many questions the fans have been asking, including will there be a less expensive version... you have to listen to find out. We also share the video of Vinnie Vincent's first appearance in YEARS! Finally we...
299 How to Pitch to a Spotify Playlist with Ari Herstand 28.09.2017 41:05
Visit http://www. MichaelBrandvold.com This week we are joined by Ari Herstand. Ari talks about the different kinds of playlists you will find on Spotify. How labels and managers pitch to Spotify. We discuss third party services you can hire to pitch your music to playlists. And... if you don't have the connections or the budget, how can you pitch your own music to playlists on Spotify. Visit Ari...
246 Exclusive Report from Gene Simmons and Ace Frehley Reunion 25.09.2017 2:29:06
Episode 246, September 26, 2017. Tommy Sommers gives us a full, exclusive recap of his 48 hours as official photographer for the Gene Simmons and Ace Frehley reunion at the Matter charity event. This was the first time in 16 years that Gene and Ace have performed together. Amazing stories! Tommy also shares some exclusive photos and video of the entire press conference with Gene, Ace, Don Felder a...
298 Gene Simmons Masters Selling the Experience and Not the Music 21.09.2017 27:16
Visit http://www. MichaelBrandvold.com Is music becoming more about the experience than the music itself? It seems Gene Simmons of KISS might have just cracked the code on how to sell music. You don't sell the music, you sell the experience of buying the music. With the announcement of the Gene Simmons Vault Experience, his 10 CD 150 song box set, Gene appears to have created a new way to sell mus...
245 The Gene Simmons Vault, Our Thoughts 18.09.2017 1:28:38
Episode 245, September 19, 2017. Gene Simmons announced his box set, The Vault! In typical Gene fashion it is bigger and better than any box set. But what has some of the fans screaming is the price... $2000, $25,000 and $50,000! We haven't seen the box set and we only know what you know, but this week we discuss the price. Is it price gouging? Is Gene greedy? Does Gene owe the fans a affordable v...
297 The Evolution of VIP Meet & Greet Programs 14.09.2017 42:23
Visit http://www. MichaelBrandvold.com We are joined by Ed Meehan the CEO of Wonderful Union. Over the last 10 years, Wonderful Union has explored new possibilities within the field of fan engagement and community development, VIP ticketing initiatives, fan club management, direct-to-consumer merchandising (DTC) and content promotion in the 40+ international markets Eddie has visited with clients....
244 Vinnie Vincent & the Atlanta KISS Expo, We Get the Answers 04.09.2017 1:16:35
Episode 244, September 5, 2017. Derek Christopher joins us to answer our questions about Vinnie Vincent and his appearance at the 2018 Atlanta KISS Expo. We get things started with asking how did he track down Vinnie Vincent? Who is going to interview Vinnie Vincent at the expo? What happens if Vinnie doesn't appear? More information and tickets at http://www. AtlantaKISSExpo.com/ Press requests p...
296 Can You Answer This Question? What Is Your Vision? 31.08.2017 26:08
Visit http://www. MichaelBrandvold.com Before you do anything else can you answer this question? What is your vision? What is your goal? Answering this question will drive everything else you do. Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly podcast. http://smarturl.it/musicbiz...
243 Inside the Creatures of the Night Tank 28.08.2017 2:07:56
Episode 243, August 29, 2017. This week we are joined by Kirk Reinert who is the artist who created the tank on the Creatures of the Night tour book. Kirk actually shares with us the original artwork. He talks about who approached him and the direction he was given. We learn what came first the tour book artwork or the tank stage. This is a show filled with minutia! Visit Kirk Reinert at http://ww...
295 Prevent Failure by Managing Your Expectations 24.08.2017 26:02
Visit http://www. MichaelBrandvold.com Expectations, do have them? Do have realistic expectations? Do you consider if your expectations can be met? Make sure your expectations are realistic when you are approaching your next project or release. Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask that you visit iTunes and please Rate & Review The Music...
242 Inside the World of a KISS Tribute Band, Mr. Speed 21.08.2017 1:54:34
Episode 242, August 22, 2017. Rich Kosak from the KISS tribute band Mr. Speed joins us this week. Rich talks about the life and times of a KISS tribute band. Are there too many KISS tribute bands? Do some bands take themselves too seriously? How does a tribute band select the set list and balance between diehard and casual fans? Thoughts on the legal aspects of being a tribute band? It will be har...
294 Don't Ignore the Importance of the College Market 18.08.2017 32:25
Visit http://www. MichaelBrandvold.com This week we discuss the importance of the college market... college radio, performances at colleges, college media and more. Why you should not ignore the college and how you can use colleges to build your story. Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask that you visit iTunes and please Rate & Review T...
241 What We Love About Ace Frehley, Peter Criss & Vinnie Vincent 14.08.2017 1:37:12
Episode 241, August 15, 2017. For years we have been accused of hating Ace Frehley, Peter Criss and Vinnie Vincent. This week we show nothing but our love to all three. We each discuss what we love about each one of them. No jokes, all serious this week. We also play a 3 minute round of What if... KISS kept the makeup on and released LIU exactly as it was recorded... what would have happened to th...
293 Marketing a Instant Gratification Track vs. Complete My Album 10.08.2017 24:39
Visit http://www. MichaelBrandvold.com This week we discuss the difference between a Instant Gratification Track and Complete My Album. One is for promoting a pre-order and one is for a post release sale. Why you should always consider using a Instant Gratification Track as part of your release plan. Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask...
240 Do the Diehard KISS Fans Matter? 06.08.2017 1:47:32
Episode 240, August 8, 2017. Do we matter to KISS? Do the diehards matter any longer to KISS? Are we important to the future of KISS? The times have changed and so has the role and importance of the diehard fans. Remember this is just our opinion. Press requests please contact Michael Brandvold at www. MichaelBrandvold.com Since launching in 2013 Three Sides of the Coin has been viewed or listened...
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