Mi3 Audio Edition

Telstra CMO Jeremy Nicholas joins PwC Chief Economist Jeremy Thorpe, Omnicom Media Group CEO Peter Horgan and Executive Channel Holdings CEO and Outdoor Media Association chairman Charles Parry-Okeden in a critical discussion on managing through COVID-19 in coming weeks and how it may rewire the future of industry and jobs.  See omnystudio.com/listener for privacy information. See omnystudio....

When former Coles marketing heavy Amber Collins was approached by Australia Post to take the CMO role, she immediately said ‘no thanks’. But former News Corp exec and Collins’ new boss, Nicole Sheffield, eventually got her way. Collins unpacks her media, marketing and agency lessons from Coles and where she’s headed at Australia Post. See omnystudio.com/listener for privacy...

Anne Parsons was the only rival of media agency baron Harold Mitchell who publicly took him on when he reigned supreme. Now living in Paris, Parsons, who just exited the board of the now Quadrant private equity-owned QMS, explains why Out Of Home can’t and won’t repeat TV broadcaster apathy  – and more.  See omnystudio.com/listener for privacy information. See omnystudi...

If engineering and science professionals - and graduates - lacked the basics like their peers currently do in marketing and communications, carnage would prevail. So what’s going on with marketers and the universities producing the next generation of leaders? Does anyone care or are we happily masquerading? Three years after graduating from Sydney University, Arnott’s assistant brand m...

Recorded well before his appointment as Starcom Australia CEO, Nick Keenan opens up on running a quick-service restaurant for private equity owners, how a marketer-turned-CEO viewed marketing and agencies, why brand owners can be as dysfunctional as agency groups are accused of and how martech is presenting the same challenges as social and search did five years ago. Creative agencies, particularl...

It’s a bit late but brands the world over are realising linear TV was their Golden Goose for impact - and they don’t see a real replacement. But there is some light. Three international TV analysts talk to Mi3’s Paul McIntyre about fear, fury and fatigue - and an avalanche of ad-funded streaming services (AVOD) in the next five years. The “ads are dead” crowd may have...

TV food shows are on the nose and agencies and advertisers are twitchy. Veteran MasterChef Executive Producer at Endemol Shine, Marty Benson, says be calm. The revamped MasterChef format with new judges and a new pace will return the show to audience growth this year. Ten’s Head of Programming, Daniel Monaghan, agrees. Here’s why. See omnystudio.com/listener for privacy information. Se...

A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leig...

Kia’s GM marketing, Dean Norbiato, admits the auto company has a major "brand rejection” challenge among Australians and undercooked its two-decade backing of The Australian Open. But that’s all changing massively. Kia and Uber Eats top marketers reveal their inside thinking on the worth of broadcast sponsorships. See omnystudio.com/listener for privacy information. See omnystudi...

L’Oreal completed a research project late last year that will see the Australian and New Zealand unit reweight its media investments away from YouTube to TV and Instagram in 2020, along with less ad campaigns overall. Influencer fraud remains a concern but it’s not stopping the cosmetics giant investing in social channels over celebrities although Network Ten and Hit Network’s Ca...

Wtf? The number of 14-24 year-olds heading to the box office was up 20% in Australia last year. Under 30s were up 7%. Why? Social researcher Matt Sandwell and Val Morgan’s managing director Guy Burbidge say the vast underbelly of society is feeling bleak - young and old. Fantasy, escape and a desire for disappearing “big cultural moments” are on the rise and t...

Short-term tactics have trapped marketers into just one ‘P’ – promotion – in marketing's “4P’s” manifesto of Price, Product, Place (distribution) and Promotion (communication). But even “Promotion" is in decline. The result is a credulous future for marketing with senior business management. In a tour de force for B2C and B2B professionals,  Mar...

oOh!media CEO Brendon Cook opens up on why he’s leaving the $700m-plus company he started as a “one man band” in 1989; what the skills and style of the new CEO will need; why the market is still missing the critical role for creative in media effectiveness and what the out-of-home industry will look like in 2021 as programmatic operatives eye-off a $100bn trading boom globally in...

TV industry veteran Anthony Fitzgerald joins leading international media academic Prof Karen Nelson-Field, Tumbleturn Media’s Jen Davidson and Craig Service from the globetrotting Australian TV and video data and measurement start-up, Adgile, to unpack the ad industry’s impressions crisis, why consumer attention metrics must inform price-focused impressions trading and the urgency for...

Think again if you’re convinced online communities have the attention span of a goldfish. Xbox and Twitter execs lift the lid on how complex social campaigns are booming, and how gaming consoles are advancing as hubs for streaming and media.  See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

In the second of Mi3’s three-part series, execs from Volvo, KPMG, AANA and Brand Traction traverse the critical thinking and developments in the consumer attention economy and divergent analysis on how each media channel delivers attention, the rise of ESOV (Excess Share Of Voice) and the growth potential from media investment that indexes above a brand's product marketshare. In the third an...

In this three part series, execs at Volvo, KPMG, AANA and Brand Traction traverse the worrying limitations of today’s marketing grads, plus critical updates every marketer needs in applied behavioural economics from BJ Fogg and Daniel Kahemann, more on Prof. Byron Sharp and the Ehrenberg Bass Institute and the theme de jour of short-term results versus long-term brand building. In Part Two w...

Mark Ritson, IAB CEO Gai Le Roy, Omnicom's Kristian Kroon and Mi3’s Paul McIntyre duke it out on the federal government’s response to the ACCC’s Digital Platforms Inquiry, the media industry’s ‘advertise or die’ campaign and if anyone other than Facebook and Google will see advertising growth in 2020. It’s fast, feisty and smart summer listening.  See...

‘CDP' is the hot new acronym blazing a path into tech stacks and corporates trying to deliver better customer experience. It used to be CRM, marketing clouds and martech so what’s a CDP got to do with anything? See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

The Monkeys co-founder Mark Green has just been appointed Accenture Interactive’s boss in Australia and argues agencies, holding companies and the market-at-large “will move closer to where we’re heading”, blending tech, media, creativity, customer and experience design. Green talks to Mi3 Executive Editor Paul McIntyre. See omnystudio.com/listener for privacy information....

The McKinsey-backed Marketing Academy co-founder Sherilyn Shackell says the Australian marketing, media and tech sector is more fearful, negative and critical here than their global peers - and Australian expats who are much sought after abroad. She talks to Mi3 Executive Editor Paul McIntyre. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Melbourne University Law School’s Professor Caron Beaton-Wells, a leading thinker on competition law, says the ACCC’s Digital Platforms Inquiry is globally “groundbreaking” and warns industry not to underestimate the ACCC’s intent on privacy and consumer protection. She talks to MI3 Executive Editor Paul McIntyre on the consumer privacy “paradox" and what's next...

Danny Bass has finished gardening leave and reflects on six months outside the media bubble. He’s still off social media and explains why workplace yoga and meditation won’t fix industry's mental health issues.   See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

The marketing industry is trapped with the wrong measurement indicators for actual business growth. IAG’s former Marketing Effectiveness Lead, Matt Daniell, says “attribution models, short-term response campaigns and other crap” is confusing everyone. He joins Executive Editor Paul McIntyre, Ali Tilling, VML Y&R chief strategy officer, TrinityP3’s MD Nathan Hodges and M...

James Warburton talks to Mi3 Executive Editor Paul McIntyre on the odds for real collaboration between TV broadcasters, Seven’s catch-up job on tech and systems, why he texted Matt Preston on his first day in the job and the future of ad loads for marketing effectiveness See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.