Merger She Wrote ®

How to build a business that attracts investors, scales, and exits successfully. Scott Schwab, entrepreneur and author, joins Paloma Goggins to share his journey from creating a business plan course to accrediting a new school and launching a transpare...

How to build a business that attracts investors, scales, and exits successfully. Scott Schwab , entrepreneur and author, joins Paloma Goggins to share his journey from creating a business plan course to accrediting a new school and launching a transparent CBD brand. He explains how documenting processes, proving outcomes, and building trust early makes any startup more fundable and resilient. Scot...

Deals make headlines, but operations drive real results. Olenka Cullinan, COO and operator, joins Paloma Goggins to show how founders move from constant firefighting to running a company that thrives without them. From reclaiming your calendar with “CE...

Deals make headlines, but operations drive real results. Olenka Cullinan, COO and operator, joins Paloma Goggins to show how founders move from constant firefighting to running a company that thrives without them. From reclaiming your calendar with “CEO time architecture” to building SOPs that anyone can use, Olenka shares practical strategies to scale efficiently, reduce burnout, and prepare for...

Deals move fast but the smartest leaders prepare long before the signatures. Christina Beloud, a 25-year Secret Service veteran turned private security consultant, joins Paloma Goggins to share how readiness, communication, and boundaries keep business...

Deals move fast but the smartest leaders prepare long before the signatures. Christina Beloud, a 25-year Secret Service veteran turned private security consultant, joins Paloma Goggins to share how readiness, communication, and boundaries keep business transitions calm under pressure. From motorcades to M&A, her rulebook stays the same: prevention beats reaction, and clarity beats speed. Chris...

Deals fall apart quietly when intellectual property isn’t what it seems. IP attorney and professor Michelle Gross joins Paloma Goggins to unpack how patent validity and ownership can make or break a deal. From missing assignments and lapsed fees to hos...

Deals fall apart quietly when intellectual property isn’t what it seems. IP attorney and professor Michelle Gross joins Paloma Goggins to unpack how patent validity and ownership can make or break a deal. From missing assignments and lapsed fees to hostile inventor issues, she explains the red flags that derail valuations and delay closings. Michelle also breaks down the trademark pitfalls most fo...

Most deals don’t fail from one big mistake; they unravel through tiny cracks in trust and timing. Monica May-Dunn, CEO of Arizona Escrow and Financial Corporation, joins Paloma Goggins to reveal what really happens between LOI and closing. From escrow ...

Most deals don’t fail from one big mistake; they unravel through tiny cracks in trust and timing. Monica May-Dunn, CEO of Arizona Escrow and Financial Corporation, joins Paloma Goggins to reveal what really happens between LOI and closing. From escrow strategy to funds flow and clean documentation, she shares the practical moves that keep deals alive and relationships strong. With real stories (in...

Buying a business isn’t passive income, it’s hard work, tough calls, and smart planning. Jessica Golden, managing partner of Kramer & Golden Public Accounting Group, shares how she bought an accounting firm while living 2,500 miles away in Hawaii. From...

Buying a business isn’t passive income, it’s hard work, tough calls, and smart planning. Jessica Golden, managing partner of Kramer & Golden Public Accounting Group, shares how she bought an accounting firm while living 2,500 miles away in Hawaii. From broker listings to SBA loans and last-minute financing hurdles, she reveals what the business-buying process really looks like behind the scene...

From zero marketing experience to a successful agency exit in nine years, Kim Grennan tells the story. What started as a bold offer of free work turned into a thriving agency with perfect client retention and rapid growth. Kim shares how hitting $1M re...

From zero marketing experience to a successful agency exit in nine years, Kim Grennan tells the story. What started as a bold offer of free work turned into a thriving agency with perfect client retention and rapid growth. Kim shares how hitting $1M revenue, hiring a GM, and stepping out of daily operations made her business irresistible to buyers and what she learned from failed deals along the w...

Why do clear instructions still lead to team missteps? The issue isn’t what you say, it’s what they hear. In this episode, communication expert Jenn Kaye joins Paloma Goggins to break down why even strong leaders struggle to get their message across. F...

Why do clear instructions still lead to team missteps? The issue isn’t what you say, it’s what they hear. In this episode, communication expert Jenn Kaye joins Paloma Goggins to break down why even strong leaders struggle to get their message across. From the surprising fact that 40% of communication gets lost in translation, to the identity gap where many professionals don’t even see themselves a...

Why do so many business sales collapse at the last minute? It’s not the money, it’s the emotions. In this episode, “Seller Whisperer” Denise Logan, both a therapist and attorney, shares the hidden psychological traps that quietly kill deals. From fear-...

Why do so many business sales collapse at the last minute? It’s not the money, it’s the emotions. In this episode, “Seller Whisperer” Denise Logan, both a therapist and attorney, shares the hidden psychological traps that quietly kill deals. From fear-driven reactions like fight, flight, or freeze to the identity crisis that follows a sale, she reveals why selling a business is one of the most emo...

Would you sell your family business if the money looked right, but something felt off? Amber Finley of Bug Off Pest Control shares what happened when a surprise buyout offer landed in her inbox. What started as a dream deal quickly raised red flags and...

Would you sell your family business if the money looked right, but something felt off? Amber Finley of Bug Off Pest Control shares what happened when a surprise buyout offer landed in her inbox. What started as a dream deal quickly raised red flags and forced her family to choose between a fast payout and their long-term legacy. Hit play to hear the red flags, tough calls, and lessons every founde...

Want investors to notice your business? Learn what it really takes to attract strategic capital. Diti, pulls back the curtain on what venture capital and private equity firms look for and why a million-dollar business isn’t enough without the right str...

Want investors to notice your business? Learn what it really takes to attract strategic capital. Diti, pulls back the curtain on what venture capital and private equity firms look for and why a million-dollar business isn’t enough without the right strategy. In this candid conversation with Paloma Goggins, Diti shares hard-earned insights on building investor trust, structuring smarter deals, and...

Want top dollar when you sell? It all starts with your numbers. In this episode, financial systems expert Louise Hipperson reveals what buyers really look for when evaluating your business and why messy books can quietly kill your deal. She joins Palom...

Want top dollar when you sell? It all starts with your numbers. In this episode, financial systems expert Louise Hipperson reveals what buyers really look for when evaluating your business and why messy books can quietly kill your deal. She joins Paloma Goggins to break down the biggest financial missteps sellers make, from confusing cash vs. accrual accounting to ignoring add-backs and sloppy for...

Protect your sale by uncovering legal landmines and HR risks before it’s too late! Thinking about selling your business? Don’t let hidden employment issues kill your deal. Employment law pro Sarah O’Keefe joins Paloma Goggins to reveal the silent deal-...