Meredith's Husband | SEO for People Who Don't Like SEO

Your conversion rate is the percentage of people who take action on your site, like submitting a contact form, signing up for a newsletter, or downloading an ebook. Optimizing your conversion rate is probably the fastest and easiest way to get more business with your website. IN THIS EPISODE... [01:58] Make your website clear & easy to use [03:08] Three  questions your site must answer for use...

Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title tags are short snippets of text seen in blue lettering in Google search results. Meta tags are the longer snippets of text shown beneath the title tag in search results. Title tags and meta tags can both be optimized for readers, but only title tags ha...

"Keyword Stuffing" is a term used to describe the practice of adding a large number of keywords in website pages in an attempt to get higher rankings. This spammy practice negatively affects search rankings and can lead to penalties such even removal from Google's index. In this episode, we talk more about keyword stuffing and how to avoid it. We’ll also give you tips on how you can...

Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's algorithm and rankings decline. IN THIS EPISODE ... [00:44] Google Myth: The Ranking Algorithm [01:30] The Google ‘Spam Team’  [03:10]...

Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people to take action after you've captured their attention.  Marketing can be done with or without advertising, but advertising cannot be done without marketing. Good marketing can also reduce the...

A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential customers will see.  There are several ways to build a site, but there are some specific issues to keep in mind when starting from scratch.  IN THIS EPISODE... [00:24] Today topic: What do you do when you’re starting from scratch [01:12] Goo...

Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can schedule a time to sit and focus - even if only for 30 minutes.  Use that 30-minute slot to write about anything you want - I'll show you how we turned Meredith's 30-minute blog into a true resource for her audience.  Remember - your first blo...

Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into customers. Finding out where traffic is coming from or what kind of content attracts the most visitors is the key to increasing your leads. Google Analytics is a free tool that provides insights about your website's traffic and content. It helps you to...

If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that are not meant to be indexed by search engines. And it is important that you know how to deal with these pages in order to avoid problems with Google. In today’s episode, we will guide you on the right ways to deal with your secret pages. We will also d...

Rather than trying to brainstorm and write "articles", it's often helpful to think about blogging as creating a "resource" for your audience. Thinking this way adjusts your mindset and gets you into a frame of mind to create something your audience actually wants instead of simply telling them something. It's often described as "selling the destination" (tha...

This week we talk about ourselves - what we've done to get to where we are now.  IN THIS EPISODE… [01:34] Who is Meredith? [15:19] Who is Meredith's husband? [32:13] Why we started a podcast Try WisprFlow https://wisprflow.ai/r? CHRIS37400 -- Submit questions for future episodes https://www.meredithshusband.com/podcast

SEO can be difficult if you want your website to rank higher in search engine results. In order to generate traffic, you must think outside the box and strategize your SEO efforts. Overcoming the limitations of your website can be the key to increased traffic and revenue. You may have a limited understanding of SEO basics, or you might not know where to start. You may feel overwhelmed by the proce...

Google constantly changes its algorithm for ranking websites. Those changes can and often do have a dramatic impact on websites and the amount of business they generate. If you can align your goals with Google, you will set yourself up for long-term success in search engines and also avoid the short-term changes in rankings that accompany the Google algorithm updates. This episode covers how you c...

There are a couple of important points for website owners to keep in mind when creating the Call-to-Action. This “CTA” is what leads visitors to take action and reach out to you. For “lead generation” websites, the CTA marks the end of the Marketing Journey and the beginning of the Sales Journey.  This episode covers the mistakes that I see most often and the simple steps you can take to avoid the...

To succeed in digital marketing, it has become more and more important to understand the strategies and methods that your competitors are using - especially when they're effective! Knowing what's working and gaining insights about the most effective strategies can be a game-changer when it comes to digital marketing.  If you're planning to use SEO to improve your visibility online,...

Images are a great way to engage your audience and make your website more visually stimulating. But how do you make sure they are optimized for rankings?  Join the conversation and learn how you can optimize the size of your images and use image alt tags to help improve rankings.  IN THIS EPISODE... [03:05] Google bombs & the power of links [05:58] Why extra domain names don’t help SEO [09:11]...

Join the conversation with Meredith’s husband and co-host Meredith Zinner. Today’s episode discusses what Google Analytics is and why you should track your website visitors' behavior. You’ll also get some tips on how to begin tracking the key metrics of your website and the different ways to interpret & use the data collected through Google Analytics. IN THIS EPISODE… [03:33] Today's...

An online blog is one of the most effective ways for photographers to promote their business or brand. Blogs allow you to stay in touch with your customers, prospects & partners and provide a platform for you to share your ideas. It is also a great way to establish your business, get new leads, build relationships and drive sales. If you don’t have time or the budget to invest in a well-writte...

We've talked about the "Why" of blogging. This week is about the "How" as I explain one of the methods I use to create my own blogs for and better SEO  - and the tools you can use to do it yourself.  In this episode: Debunking a common email scam Are website "badges" ever legit? How I create blog posts without having to write How blogging helps rankings (for all...

Let's talk about what it means to "own the first page" of Google for branded searches - how and why that matters, and how you can do it.   Topics & questions in this episode: Do client pages need passwords? What is black hat SEO? Understand Google's objectives What does "indexed" mean? How to "own the first page" of Google - what that means, why it'...

Link building is the process of gaining links to your page from other relevant sites on the internet. We talk this week about building links with the goal of getting your website into the "local pack" of Google - the group of 3 websites displayed just beneath the map in local searches. This is one of the first steps to get your website into those listings. I explain the easiest and quick...

Creating content for your website is an important part of the SEO process. As a photographer, you can improve your website’s search engine ranking by creating keyword-rich content, effectively sharing the brand’s message, and creating a sense of value. You can apply several SEO tips to your blog to boost your site's search engine traffic and ranking. Tune in to this podcast and listen to some...

On-site SEO refers to the process of optimizing your website so that it ranks well on search engine result pages. It includes optimizing your content, adding relevant keywords, creating titles and meta descriptions, creating unique content, and ensuring that all of your messages are optimized for user experience to increase your website income.  In this week’s episode, we explore how to increase t...

Many photographers aren’t even aware that their website performance could be holding them back from profitability and success. A study done by ISPA found that only 34% of the companies they surveyed know their website performance in detail. The importance of website performance in search engines, social media, and other online platforms cannot be overstated. It is an important factor to photograph...

In today’s episode, we talk about WordPress SEO plugins and other tools that can help you optimize your on-site SEO.   IN THIS EPISODE … [03:19] How Meredith finds photography clients [05:49] How publishing prices can help SEO [12:17] Launching a newsletter from an email list [16:06] The first steps for WordPress SEO [24:50] How to keep a free Semrush Account MEREDITH’S HUSBAND SAYS …   "Ever...