Meredith's Husband | SEO for People Who Don't Like SEO

I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn’t just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites. -- Submit questions for future episodes https://www.meredithshusband.com/podcast

This episode explores how blogging can go beyond just improving SEO and be a way to explore personal passions and focus more on the aspects of your business that make you happy. Resources mentioned in this episode Niche Blogging DEMO: https://seiq.meredithshusband.com/c/resources/niche-blog-topics Timestamps [0:00] Use Your Blog to Be Happy [0:23] Use your blog to do things that make you happy [5:...

In this podcast, Meredith's husband shares a powerful story from Atomic Habits by James Clear, connecting it to the challenges of SEO. He recounts the story of the British cycling team, which, after decades of mediocrity, improved dramatically by focusing on small, incremental gains of 1% in all areas. These minor improvements accumulated, leading to significant success, including winning mul...

In this podcast episode, Meredith's husband addresses the impact of AI on SEO, offering practical advice for website owners on how to adapt their SEO strategies to remain effective in an AI-driven landscape. Timestamps [0:00] How AI Continues to Change SEO [0:35] How is AI changing SEO? [1:57] A couple of certain changes... [4:02] The internet is littered with affiliate websites [5:06] Less t...

How to shift the perspective of a blog from being "salesy" to actually being valuable to readers, using one of Meredith's blogs as an example. Resources Mentioned The Ultimate Blog Checklist ( https://seiq.meredithshusband.com/c/resources/blog-seo-checklist-ddf0dc7c-af76-41f2-9915-ec4c83c87a6d ) Timestamps [0:25] Last Week Recap [2:35] The purpose of your blog... [4:08] Changing the...

Meredith and her husband discuss her recent blogs and how to make them stronger. Meredith's husband reviews a single blog, noting that while the content is good, it's better suited to be content for the main website rather than a blog post. He explains how to adjust the blog to provide more value and engage readers without being overly sales-oriented. Additional Resources: Episode 9: Tip...

In this episode, Meredith’s husband answers a question he hears a lot: “Can I hire you to do my SEO?”  Although he enjoys working directly with business owners, he usually has to decline these requests. Instead, he presents options in the episode to “...work with you” vs. "...work for you". Timestamps [0:24] Can you hire me to do your SEO? [0:59] My Own Clients [1:52] How Marketing Agenc...

Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh: Google Search Console : Use it to check performance, visibility, and identify which keywords and pages are gaining impressions. Sitemap Page : Ensure your sitemap is...

In this episode, Meredith and her husband discuss the recent Google algorithm leak, and how local business owners might benefit from some of the new insights. This episode focuses on the importance of Google "entities" and how "mentions" are valuable for SEO, even if they don't provide a link.   Resources mentioned : Episode 41: How to use your Google Business Listing Time...

Meredith and her husband discuss the recent Google Leak , which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority". This insight reveals that website owners should focus on obtaining link...

In this episode, Meredith and her husband discuss the recent leak of the Google algorithm, revealing parts of the previously secretive system used for search rankings. They talk about the potential implications of the leak and how the news is being described in the media.  Timestamps [1:36] The Google Algorithm Leaked [2:27] The Google Lies (?) [4:44] 15,000 Ranking Features [6:07] The Google Leak...

ChatGPT Opt-out form for images: https://share.hsforms.com/1_OuT5tfFSpic89PqN6r1CQ4sk30 Episode Summary: Meredith and her husband delve into the evolving landscape of AI and its impact on society, particularly focusing on OpenAI and Google's initiatives. OpenAI Updates: Recent controversies surrounding Sam Altman's leadership and the dissolution of OpenAI's safety team. Ethical conc...

Resources Mentioned: [Article] "I lost trust": Why the OpenAI team in charge of safeguarding humanity imploded (https://www.vox.com/future-perfect/2024/5/17/24158403/openai-resignations-ai-safety-ilya-sutskever-jan-leike-artificial-intelligence) Key Moments [1:12] The Story of Open AI and ChatGPT [1:55] Open Source AI [4:03] Sam Altman and Safety Measures at Open AI [8:58] Most important...

Links mentioned in this episode: Catch the latest news from Google I/O (from google.com) https://io.google/2024/ Google is putting AI in basically everything, including search (from vox.com) https://www.vox.com/technology/2023/5/10/23718877/google-io-sundar-pichai-ai-conference-palm2-sge-mountain-view-openai-microsoft-generative In this episode, Meredith and her husband discuss Google's AI de...

Wondering how the latest AI advancements could affect your business's online visibility? Tune in as we dissect the transformative powers of Google's Search Generative Experience and its increasing dominance in search result displays. With a 65% surge in AI-generated responses, the traditional featured snippet is waving goodbye, and we're here to guide you through this seismic shift....

Need to set up conversions ("Key Events") in Google Analytics? https://support.google.com/analytics/answer/12844695?hl=en TIMESTAMPS [0:25] Meredith's Question about Google Analytics [1:53] Common Questions about Website Visitors [7:06] Creating Custom Reports in Google Analytics [7:58] The Problem with Average Time on Site [9:52] The Metrics I Pay Attention To [10:37] Engagement Ra...

RESOURCES MENTIONED IN THIS EPISODE How to set up Conversion Events (Google's blog) https://support.google.com/analytics/answer/12966437?hl=en TIMESTAMPS [0:24] The Double Impact of Improving Conversion Rate [1:40] G4 and The Holy Grail of Website Metrics [2:26] The New G4 Analytics and Tracking Conversions [5:31] How to Track Conversions  [6:24] Tracking Conversions with CRMs [8:38] Do this...

In this episode, I'll delve into my unique experience with video content on my blog, specifically focusing on my blog video tutorials. Recently, due to Google's mysterious algorithm shifts, I've observed a decline in organic traffic, which ignited my curiosity to explore potential causes and solutions. My journey included creating test pages and delving into online SEO forums for an...

Ever felt like a fraud in a world that constantly demands more? Let's unravel that tangled web of imposter syndrome together, especially that pesky shadow that follows us around in the SEO landscape. Our latest chat dives into the pressures of nail-biting expectations and those stealthy comparisons that sneak into our professional lives. With a light-hearted touch, we reveal why it's vit...

Raise your glasses to a milestone nearly half a century in the making - Meredith's website has finally launched! But what happens when the last streamer falls? That's where the real work begins. In this episode, we'll share the crucial steps you need to take after a website goes live, ensuring you're not just throwing a great party but also maintaining the buzz. We'll expl...

Dear Mr or Miss Artificial Intelligence, please describe this episode below. If you do a good job, I'll give you a cookie. Ever found yourself questioning the true intent behind the flurry of online content? Get ready to recalibrate your content compass as we tackle Google's seismic core update, aiming its crosshairs at low-quality, AI-generated content. We're peeling back the layer...

Summary (provided by AI) Unlock the secrets to turning casual browsers into loyal customers! Our latest episode is a deep dive into mastering the art of the conversion path, where we show you how to turn a simple spot on Google's search results into a successful conversion journey that leads to your thank-you page. You'll learn an incredibly straightforward hack to craft a compelling tha...

Summary (provided by AI) Back when SEO felt like just another buzzword in 2012, I found myself grappling with the harsh realities of Google's ever-shifting algorithm. My tale of redemption—transforming from a short-term tactician to a long-term strategist—kicks off our exploration into crafting SEO strategies that stand the test of time. We delve into the digital trenches, recounting a pivota...

Resources mentioned: Google Search Console https://search.google.com/search-console/about AI Episode Summary: Wondering why your fast-track SEO tactics crumble like houses of straw and sticks? Brace yourselves for a hearty lesson in crafting a brick-solid SEO foundation that’s impervious to the huffs and puffs of digital marketing wolves. As we peel back the layers of SEO strategy, you'll dis...

Google recently revised its SEO Starter Guide , making it shorter and less intimidating. Although the general messages are the same, some of the more technical sections were removed (like structured data, mobile friendliness, and performance measurement) while most sections were simplified, and a few new sections were added. Check out Google's new SEO Starter Guide : https://developers.google...