MerchantSpring Marketplace Masters

In this episode of Marketplace Masters, host Paul Sonneveld dives into the intricacies of Amazon Vendor Direct Fulfillment, a powerful strategy for e-commerce leaders. Joined by industry experts Steven Glass and Dan Nowak of The Resource Group | Midwest , the conversation explores how to effectively implement direct fulfillment to drive operational efficiency, reduce inventory risk, and enhance pr...

In this episode of Marketplace Masters, host Paul Sonneveld introduces listeners to the new Amazon Marketing Cloud (AMC) Insights module from Merchantspring.  The episode features a live walkthrough designed to help users quickly get started with AMC, showcasing its most powerful features and exciting roadmap highlights. Paul demonstrates how to connect and create an AMC instance, navigate the ins...

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sam Hill , founder and CEO of Ecom CFO , to discuss the crucial role of profit and loss statements in the e-commerce industry.  Sam shares insights from his newly released Q1 2025 P&L benchmarking report, providing a detailed look at the financial landscape for various e-commerce operators, including Amazon sellers and DTC br...

In this episode of Marketplace Masters, host Paul Sonneveld sits down with Harry Clayman , Senior Partner of Measurement Partnerships at Walmart Connect . They explore the innovative ways Walmart's retail media advertising platform enables brands to connect with customers more effectively.  Harry shares insights into his role, focusing on measurement partnerships and the integration of report...

In this episode of Marketplace Masters, host Paul Sonneveld delves into the critical yet often misunderstood discipline of forecasting for Amazon vendors. Joined by Justin McMillan from Rebelution , they explore the complexities of anticipating sellouts, navigating Amazon's opaque purchase orders, and managing unexpected surges in demand.  Justin shares insights into his work with a diverse r...

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Catherine Bolich , founder of Bolich Consultanting shares her journey of scaling her boutique agency to 11 clients within just over a year, managing operations across multiple Amazon countries and various retail platforms, including Walmart and TikTok.  The discussion delves into the challenges faced by smaller agencies in servin...

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Sumanth Janardhan , Key Account Manager for Selling Partner and Services at Amazon . They discuss the significant rollout of Amazon's new solution provider program, which is set to transform how agencies and service partners engage with clients.  Sumanth provides a detailed overview of the new SVP framework, clarifying the c...

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dirk Brederecke , founder of Hello Brands and former head of vendor management for the Pets category at Amazon Europe.  They delve into the complex world of negotiating trading terms and conditions with Amazon, a crucial aspect for every Amazon vendor. Dirk shares his insights and strategies for effectively negotiating key tr...

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Brett Curry , CEO of OMG Commerce , to discuss the powerful yet often overlooked strategy of driving traffic from YouTube to Amazon.  They explore the importance of YouTube for Amazon growth and how agencies can effectively present this opportunity to their clients. Brett shares insights into building YouTube campaigns that not o...

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Christoph Krauss , Associate Partner at the renowned management consultancy, Prof. Roll & Pastuch . He delved into the intricate relationship between Amazon and traditional retail, exploring how the Amazon vendor platform operates within the larger context of offline sales.  Christoph, with over two decades of experience in m...

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Chris Fryburger , the Founder/CEO of nReach, to discuss the current landscape of mergers and acquisitions (M&A) within the Amazon agency space.  He explored critical topics such as trends in M&A, buyer behaviour, valuation multiples, and growth levers, all drawn from Chris's recently released Q2 2025 Amazon Agenc...

In this episode of Marketplace Masters, host Paul Sonneveld dives into the crucial function of account management within Amazon agencies. He is joined by Scott Ohsman , VP of Digital Commerce at Quickfire, who brings over 30 years of experience in launching brands on Amazon.  Scott shares his insights on effective account management strategies, emphasising a brand-first mindset shaped by his exten...

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Alexandra Carmody , SVP of Brand Strategy at Front Row, to discuss proven strategies for luxury beauty brands on Amazon.  With a focus on the complexities of the Amazon platform, they explore how Front Row leverages its proprietary technology, Catapult, to drive e-commerce growth for beauty, health, wellness, and consumer bra...

In this episode of Marketplace Masters, host Paul Sonneveld is joined by J immy Barber , SVP of Client Strategy Digital Commerce at the Bluebird Group. They delve into the challenges Amazon vendors face in unlocking the full potential of their data within Vendor Central.  While Vendor Central is a treasure trove of insights, many vendors struggle with finding the right reports and interpreting dat...

In this episode of the Amazon Vendor Strategy Summit for 2025, host Paul Sonneveld welcomes attendees and sets the stage for an interactive event. He encourages participants to engage in a live poll to identify their biggest challenges as Amazon vendor professionals. He has invited Carina McLeod , Asha Bhalsod , Martin Heubel , Bruno Ferreira and James Wakefield as they deep dive on the practical...

In this episode of Marketplace Masters, host Paul Sonneveld sits down with Manuel Kretschmer , founder of Ama-X, to break down Amazon chargebacks from a European vendor perspective. Learn how to take a proactive approach to minimize fees and streamline operations. Discover the most common chargeback issues Amazon vendors face in Europe and learn proactive strategies to minimize fees. This episode...

In this episode of Marketplace Masters, host Paul Sonneveld together with industry experts Tessa Blumenthal and Jackson Licha from Global Overview dive deep into the complexities of optimizing logistics for Amazon vendors in North America. The webinar will explore the logistics options available to Amazon vendors, from Amazon's in-house services to third-party providers, while addressing comm...

In this episode of Marketplace Masters, host Paul Sonneveld welcomes Jens Jochschat , Founder and Managing Director of PrimeUp, an e-commerce agency specializing in Amazon advertising.  They explore advanced topics such as Amazon DSP and Amazon Marketing Cloud, highlighting strategies that agencies and enterprise sellers can implement to boost performance on the platform. With Jens's extensiv...

In this episode of Marketplace Masters, host Paul Sonneveld dives into the exciting opportunities for e-commerce growth in the LATAM region. Joined by experts Adam Charles Pixler , co-founder of Capybara Ads, and Freddy Neuman , founder and CEO of AMZHIT, the discussion focuses on strategies for successfully entering and thriving in the Latin American market.  Adam shares his extensive experience...

In this episode of the MerchantSpring podcast, hosts Asha and Paul switch roles, with Asha interviewing Paul about the current landscape of the Amazon agency space.  Paul, co-founder of Merchant Spring, shares insights on the growing number of agencies and discusses whether the market is reaching saturation or if there is still ample opportunity for new agencies to thrive. They explore the trends...

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Alexandra Carmody , VP of Brand Strategy at FrontRow , to discuss a pressing issue for Amazon vendors: account closure risks.  The conversation delves into essential strategies for vendors to safeguard their accounts, prepare for contingencies, and ensure commercial growth. With Alex's extensive experience in e-commerce...

In this episode, host James Dihardjo welcomes Ruben Alikhanyan , Founder/CEO of PAS Agency , and discusses the transition from a 1P (first-party) model to a 3P (third-party) model in e-commerce.  Ruben shares insights into why brands might consider this shift, highlighting the desire for greater control over pricing and the ability to execute effective product launches. He emphasizes the challenge...

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Michelle Sickle , Chief Operating Officer at Hinge Commerce . The discussion centers around optimizing profitability and enhancing negotiation leverage within the Amazon Vendor channels.  Michelle shares her extensive experience in retail and e-commerce, highlighting strategies that can help brands grow profitably. With over...

In this episode of Marketplace Masters, host Paul Sonneveld dives into the topic of how off-Amazon advertising can significantly enhance growth for sellers. He welcomes Sal Conca , CEO of Amazing Ads , an internet marketing agency that specializes in optimizing Amazon advertising, including off-platform strategies.  Sal shares insights from his extensive background in affiliate marketing and integ...

In this episode of Marketplace Masters, host Paul Sonneveld dives deep into the intricacies of managing net pure profit margin (net PPM) on Amazon. Joined by special guest Sarah Sweet , founder of Unicorn Orange , they explore essential strategies for Amazon vendors to enhance profitability. Sarah delves into the net pure profit margin (net PPM) concept and its significance for Amazon vendors, emp...