Merch Culture

**DISCLAIMER: We experienced some technical difficulties during recording that lead to some audio errors. However, this episode is jam-packed with good info so we wanted to release it anyway!** Sales Manager at Matsui, Jesse, gives us his tips on maintaining consistency and achieving the best final product possible when using screen printing inks.   Follow us on socials! Instagram: https://www.ins...

On this week's episode we have the pleasure of talking with Milissa Gibson, Sales Director at Lane Seven. She gives us insight into the business of blanks, the power of being genuine in sales, and the origin story of the company.   1:50 - Milissa's background 5:00 - Staying competitive in the blanks industry 6:20 - Consistency with garments 8:15 - Staying genuine in sales 11:30 - Sustainability 16...

This week we chat with Ross Gassman, Co-Founder of Fandiem. The donation platform that gives back by offering unique experiences to music and entertainment fans.   https://fandiem.com/ 2:00: About Fandiem 7:20: Building the tech 9:08: Connecting artists with charities 11:08: The sweepstakes 13:30: Latest challenges 16:18: What is your dream sweepstakes prize?   Follow us on socials! Instagram:  ht...

Rich & Carlo dive into the trends in the apparel space, from specialty transfers to printed denim.   Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/ Twitter:  https://twitter.com/culturestudio Facebook:  https://www.facebook.com/CultureStudioDecoratedMerchandise/ LinkedIn:  https://www.linkedin.com/company/culture-studio/

We're back with part 2 of our interview with Abe Anteby, founder of Threadfast. This week we dive deeper into Threadfast's background, sustainability, staying authentic while growing a business, and even life lessons on raising a family.   0:00: Tennis & Sports Merch 3:18: Threadfast Design Inspiration 7:25: How to Make a Great Pitch 11:30: Threadfast's Retail Background 18:23: Sustainability & Re...

On this week's episode of Merch Culture we interview Abe Anteby, founder of Threadfast Apparel. Abe dives into Threadfast's ethos of "product first" and why they believe in spending more time on developing quality products. A short & sweet episode with a sequel coming soon!   Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/ Twitter:  https://twitter.com/culturestudio Face...

On this week's episode of Merch Culture we interview the CMO of Alpha Broder, David Clifton. We talk tech, rising trends in the apparel space, and even dive into a history lesson on gambling. Lots of interesting topics in this one with a little something for everyone! 1:10 - Intro 2:10 - Alpha Broder Chicago Distribution Center 3:30 - Automation & Technology 8:50 - Which niches are gaining tractio...

Daniel from Behind the Scenes Apparel joins us on this week's episode of Merch Culture to talk all about the wholesale blanks company that's making waves in the industry.   1:00: BTSA background 6:10: Intentional exclusivity in BTSA's marketing 9:45: How Daniel got into the apparel industry 16:00: Ordering process for a custom blanks program 24:50: New dye techniques 26:40: The future of the indus...

Our Creative Manager, Tyler, joins us once again to give us the lowdown on hat transfers. Transfers have come a long way in recent years and are making a comeback as we see a resurgence of trucker hats and colorful hat decoration. Tune in to learn when to choose transfers over embroidery, and what kinds of hats can be decorated.   Watch on YouTube: https://youtu.be/MWNyUAKwJ-4   Follow us on socia...

We delve into the crucial role of shipping and logistics in the realm of music merchandise and high volume apparel production and ensuring timely delivery to events. We're joined by Sonny from the Logistics department to discuss the intricate web of behind-the-scenes operations that bring your favorite band's merchandise from concept to concert. We explore how the convergence of precision, timing,...

Today we're joined by Tyler, the Creative Manager at Culture Studio, to talk all about custom posters. A timeless classic in the world of music merchandise that still claims its place as a popular collectible item among fans. Over the years a lot of innovation has taken place, allowing for options like digital printed posters and specialty like flock or aluminum.   Follow us on socials! Instagram:...

Tune into this today's episode of Merch Culture where we break down all things embroidery🧵 Kari gives us the insider info on methods, threads, digitizing, and best practices when it comes to creating the best possible finished product.   Watch on YouTube: https://youtu.be/ahyt21WmBPI   Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/ Twitter:  https://twitter.com/culture...

We often see the finished product on retail racks or at the merch booth but don't realize how much work goes on behind the scenes. Special guest & Account Manager at Culture, Julia, joins Rich to walk through the process and dive into all the departments involved in bringing an order to life.   Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/ Twitter:  https://twitter.com...

Carlo & Rich sit down with Culture's Creative Manager, Tyler, to talk all things ink -- when to use each type, the benefits, and how to produce the best results.     Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/ Twitter:  https://twitter.com/culturestudio Facebook:  https://www.facebook.com/culturestudiodecoratedmerchandise LinkedIn:  https://www.linkedin.com/company/c...

Carlo sits down with the Vice President of Colortone, a leader of wholesale tie-dye apparel in the merch industry. 2:30 - Company background 5:35 - How COVID impacted the business 10:00 - Pigment dye & specialty washes 12:50 - Decorating treated garments 14:00 - The trends of tie dye 15:50 - How Kevin got into the industry 17:40 - Advice for people stepping into the apparel space 18:50 - Product r...

From Colorado clothing brand to major wholesale supplier, Pete gives us the origin story of Original Favorites .  Utilizing scarcity to drive demand The value of using high quality & sustainable materials The challenges of growing a blank brand     Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/ Twitter: https://twitter.com/culturestudio Facebook: https://www.facebook.co...

We chat with Jeremy, the Sales Manager of Bayside.  The importance of American manufacturing Tapping into a niche as a blank manufacturer Product review of Bayside 9580 Tee Designing a unique PFD silhouette   Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/ Twitter:  https://twitter.com/culturestudio Facebook:  https://www.facebook.com/culturestudiodecoratedmerchandise Li...

Carlo & Rich sit down with Megan Spire from Bella + Canvas to chat about how she got into the apparel industry, building company culture, and how to make an impact and advance in your career in this space.

"You get what you pay for" is something that will always ring true. In an industry where deadlines matters, what's the cost of missing a show? Rich & Carlo talk about the consequences of cutting corners and how to combat clients pushing back against pricing.   Watch on YouTube: https://www.youtube.com/watch?v=pKDfjStRxCc   Follow us on socials! Instagram:  https://www.instagram.com/culturestudio/...

You've bought the domain, designed your website, now what? The fun part, but also the most intimidating -- filling your store with products that sell. There's a lot of important questions to consider when building out a product line for your store, we touch on some of the key points and things we've seen brands do succesfully. Creating a product collection Bulk Production vs On Demand Pre-Sales "M...

Merchandise is a powerful tool in growing sales, but more importantly, an engaged audience.  We touch on: Tapping into an existing fanbase Building a community  Telling a story Spreading the word Building your brand identity   Follow us on socials! Instagram: https://www.instagram.com/culturestudio/ Twitter: https://twitter.com/culturestudio Facebook: https://www.facebook.com/culturestudiodecorate...

From finding a space, to hiring a team, to installing hundreds of feet of pipe to get gas down the street...Opening a new production facility was no easy feat. Carlo talks with Rich about the process to dive into all the valuable lessons along the way, and takeaways for anyone else trying to open a new business or expand their locations.   Watch the video: https://youtu.be/VmrAIY9F0Og   Connect wi...

In the merch industry it can be easy to focus on marketing, landing new clients, and closing the sale -- but oftentimes we forget who has to make all the magic happen behind the scenes. Production can be a thankless job at times but it is the foundation of the entire business and responsible for that beautiful end-product that the fan sees at the merch booth.  Watch the video: https://www.youtube....

We're back with episode #2 talking all about samples & why they are so important in apparel production. We discuss sustainability, saving money & time in production, achieving the vision, and physical samples vs photo approvals. Watch the video: https://www.youtube.com/watch?v=pibsx5x1vM4   Follow us on socials! Instagram: https://www.instagram.com/culturestudio/ Twitter: https://twitter.com/cultu...

Kicking off our first episode talking about why art separations are so crucial to getting the perfect print, especially when it comes to photorealistic prints.  culturestudio.net