Membership World Podcast

In this episode Gordon Glenister talks with the author of "The Social CEO", Damian Corbet and the vice president of global marketing at Onalytica, Alicia Russell.  A recent survey conducted by Membership World and influencer marketing platform Onalytica looked at the social profiles of over 50 CEOs of membership bodies and trade associations.    Original content performed so much better than share...

Inspiring CEO of England Athletics, Chris Jones, talks about his challenges but optimism of running a governing body with 190,000 members.   In this episode Gordon Glenister talks to the head of England Athletics, Chris Jones about what its like to manage a sport governing body in a Pandemic.   While there are approximately 7 million people that run every month, not all are members of the 1800 lic...

John Newcomb CEO of the Builders Merchants Federation talks about his personal journey steering an industry body through the Pandemic and the tough decisions he had to make. The organisation needed to relocate to the midlands and in doing so had a profound impact on the organisational success. John talks about how lobbying government was an essential part of keeping builders merchants opens and ho...

Podcast expert Christina Moore talks about the winning formula for a successful podcast, from the tools you need, the length of a typical  episode, how to monetise your show, how to market your podcast and which of the best presenters to follow..  Christina has a wealth of experience having previously worked at Apple and the BBC World Service. She is also a judge at the Podcast Awards.   This epis...

Gordon Glenister in conversation with Lee Davies, CEO of the Chartered Institute of Patent Attorneys In this episode we hear about how a professional body has been able to keep its membership engaged through Covid-19 by offering relevant content, chargeable webinars and events.  With online conferences making it easier to access global experts, the value to the community has been greatly enhanced....

Gordon Glenister talks with Glenda Parker the CEO of leading NFP consultants Hart Square. In this episode we discuss the impact of technology in the membership space and why even in a Pandemic, lots of tech projects are still going ahead, as membership bodies want to get smarter and better connected to their members. Gordon also talks about some of the highlights from the membership research condu...

In this episode Gordon Glenister interviews Andy Burman the CEO of the BDA, the association for dietitians.     Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers.   The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged, and c...

In this episode Gordon Glenister talks to Peter Ward the CEO of the UK Warehousing Association, and finds out how introducing a new benefit for their members during Lockdown helped stimulate membership growth, because it was both timely and relevant.   Sponsored by RD Mobile.

In this launch episode Gordon Glenister meets Debbie Hockham of Memcom, and Maarten Vaneste, CEO of The Meetings Design Institute to discuss how the events industry has reinvented online itself during the lockdown.   Sponsored by RD mobile.