MegaMarketer Coachcast for Contractors

Summary: In this month's episode of the MegaMarketer Coachcast, Justin Jacobs is talking about one of the biggest holidays of the year and how you can leverage the holiday season to better connect with your customers while also growing your business.  Key Lessons Learned: Marketing During the Holidays You may have noticed that many businesses started preparing for the Christmas holidays well befor...

In this month's episode of the MegaMarketer Coachcast, Justin Jacobs is flying solo and talking about how to keep your phone ringing during the upcoming slow season. Key Lessons Learned: Marketing Your Service Business The HVAC world is and always will be driven by weather, and there is nothing we can do about that. When the AC isn't running full blast all day, the chances of failure goes way down...

  How Hard Are You To Do Business With?     Summary:   In this  month 's episode of the MegaMarketer  Coachcast , hosts Justin Jacob s  and David Tester talk about getting the most out of your sales calls . Learn about the five most important pieces of info you need to get out of every phone call and why great marketing can't overcome a bad sales process.   Key Lessons Learned:   Why Your Sales Pr...

Summary: In this week's episode of the MegaMarketer Coachcast, hosts Justin Jacob and Jimmy Hiller talk about a problem that is plaguing the industry. Hiring is something that every business struggles with but Jimmy has some unique advice that will make it easier for you to find the right people for business. Key Lessons Learned: The Origins of Hiller Jimmy had his first job as a senior in highsch...

In this week's episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talk about preparing for the slow season instead of reacting to it once it's already here. Find out why being proactive can pay off for your business. Right now is the time to get a game plan for the fall. Key Lessons Learned: Make Sure You're Offering Maintenance Agreements Servicing maintenance agreemen...

Summary: In this week's episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talk about techniques and strategies for getting more upsells and improving your closing ratio . Main Questions Asked: What does it mean to upsell? How would you go about looking at a market to see if offer a new service would be a good investment to make? Key Lessons Learned: Getting The Upsell...

In this week's episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about the most important word in the English language, yes! Justin and China talk about different ways that you can get to that final yes. Main Questions Asked: What are the different stages of saying yes? Key Lessons Learned: Getting To Yes The final yes is actually a series of yes's that build up...

In this week's episode of the MegaMarketer Coachcast, host Justin Jacob interviews Mike Montano. Mike had been a contractor for over 20 years and when he started his business marketing was one of the areas he struggled with. He put in the work and learned that trust and credibility were crucial, which is when the idea for ReviewBuzz came from. Main Questions Asked: How does ReviewBuzz work? Why ar...

In this week's episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about putting programs in place that will drastically change your business. Find out why the last thing your competitors want is for you to implement a customer retention system. Main Questions Asked: What is customer retention? Should contractors focus on digital or offline? Key Lessons Learned: Cu...

In this episode of the Mega Marketer Coach Cast Justin Jacobs and Melissa Broadus discuss the benefits of being an ACCA member. Find out why the ACCA is the place to be for contractors and what resources are available to help you grow your contracting business. Main Questions Asked: What is the ACCA? What are some of the tools are resources you offer? How do you reach out to contractors? What are...

In this week's episode of the MegaMarketer Coachcast, hosts Justin Jacobs brings on Allen Kent to discuss what's working and not working in North Indiana and Kent Heating and Air. Main Questions Asked: What is your story? What are some things you did to establish yourself in the area? What changes have you seen over time? What does 2019 look like for you company? Key Lessons Learned: Kent Heating...

In this week's episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about how to balance your marketing holistically. They also go over how you should approach the end of the year season in preparation for 2019 and why retention may be the most important strategy you implement in your business. Main Questions Asked: Did you feel like you were being sold most of the...

In this week's episode of the MegaMarketer Coachcast, hosts Scott Smith talks about everything to do with your website. Find out whether you need a new site, why your current site is not converting and what you can do about it. Main Questions Asked: Should I have website or not? How do I measure my results? How do I use email marketing? Key Lessons Learned: Web Marketing Everyone needs a website,...

In this week's episode of the MegaMarketer Coachcast, hosts Scott Smith and Sara Kathryn King discuss the topic of social listening to help you identify your next likely buyer. They also discuss a number of tactics you can use to drive repeat business and encourage positive reviews. Main Questions Asked: What is social listening? What are the platforms we should be thinking about? What is conversa...

In this week's episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss the basics of marketing by covering the 5 M's of marketing. The 5 M's cover nearly everything you need to know about marketing and building your business. Main Questions Asked: What are the five M's? Key Lessons Learned: Message Identifying what you want to say is important. Marketers have a tendency...

In this week's episode of the MegaMarketer Coachcast, hosts Scott Smith talks to Sara Kathryn King about the in's and out's of Instagram marketing. Main Questions Asked: What are some of the basics we should know? Can you tell us something about paid ads on Instagram? What is a carousel ad? How can you hone in on your target? What are some of the automation options? Key Lessons Learned: Instagram...

In this week's episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss list segmentation and why fishing in the right pond is the best way to catch fish. Main Questions Asked: How can I get the most out of my existing customer base? What does it mean to develop a customer avatar? How can I improve response rates? What is the best way to grow my list? How can I target a s...

  In this week's episode of the MegaMarketer Coachcast, hosts Scott Smith and Justin Jacobs discuss why people don't like calling contractors. They explore various ways you can defeat the objections of your prospects, how to ask questions that advance the sale, and the value of being the expert and authority in your local area. Main Questions Asked: What are some questions that advance the sale? K...

In this week's episode of the MegaMarketer Coachcast, host Scott Smith interviews Justin Jacobs. Today's podcast explores service and how to partner with the weather rather than being dependent on whether it is currently hot or cold. They also dive into retention marketing and how to get your past customers eager to work with you again and again. Main Questions Asked: Do you notice a time of year...

In this week's episode of the MegaMarketer Coachcast, host Adams Hudson interviews Eric Shidell. Today's podcast asks the question "are you chasing the ghost?". Learn how to eliminate excessive warranty calls and no money call backs and it's probably not the way you first think. Eric Shidell gives advanced service training to contractors on his website and specializes in catching the ghosts for hi...

In this week's episode of the MegaMarketer Coachcast, host Scott Smith interviews Hayley Bridges. Today's podcast with Scott Smith and Hayley Bridges covers the digital marketing strategies you can use to grow your contracting business. Main Questions Asked: What is the difference between SEO and SEM? If you have a limited budget, should you improve SEO or spend money on paid ads? What type of bud...

America's Service Coach, Joe Crisara shares his expertise so you can learn what verbal packaging is, how to create them and how they can be used to close more sales.

Learn what influences people to act, the anatomy of a sales call and how to be world class so you can boost your conversions.

Top marketing questions answered by Adams Hudson, with a focus on coaching and consulting. Adams Hudson discusses topics such as where to start, how to approach your marketing budget, knowing the best marketing channels to reach your audience and basic metrics for evaluating your marketing plan.