Victor Genova
Media People Podcast
The podcast where storytellers tell their stories.
Author
Victor Genova
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
EP124 - ESHAP Owner + Cartographer - Evan Shapīro 22.07.2025 1:13:03
Episode 124 of the Media People Podcast is LIVE with ESHAP Owner + Cartographer, Evan Shapīro. We chat: 🎯 Solving restructuring problems for top-heavy companies 🎯 Dropping out of the University of Massachusetts 🎯 Executive producing shows like Portlandia 🎯 Growing up in Cherry Hill, New Jersey 🎯 The irony that comes with being a disruptor 🎯 Evan’s passion for theatre Watch the full episode o...
EP123 - Clarity Global US Managing Partner - Kristen Ingraham 08.07.2025 1:15:45
Episode 123 of the Media People Podcast is LIVE with Clarity Global US Managing Partner, Kristen Ingraham. We chat: 🎯 Legacy-creating moments 🎯 Turning a cold email into a job offer 🎯 The truth about working with celebrities 🎯 Studying magazine journalism at Boston University 🎯 Growing up in Greene, New York 🎯 Leading Clarity Global’s US office **Subscribe to the Media People Newsletter** me...
EP122 - NABS Director of Media Sales - Jennifer Hawtin 24.06.2025 54:39
☕Coffee is for closers!🤝 Episode 122 of the Media People Podcast is LIVE with veteran media sales executive and NABS Director of Media Sales, Jennifer Hawtin. We chat: 🎯 Vulnerability as a strength 🎯 The importance of selling YOU for that first sales role 🎯 Defining ‘protein spill’ 🎯 The differences between selling local & national radio 🎯 Why ‘cold’ is Ottawa’s reputation 🎯 NABS’ positive...
EP121 - ThinkStart.ca Award-Winning Speaker and Consultant - Mohit Rajhans 10.06.2025 47:39
Episode 121 of the Media People Podcast is LIVE with ThinkStart.ca Award-Winning Speaker and Consultant, Mohit Rajhans. We chat: 🎯 The new Minister of AI portfolio 🎯 Future-proofing your skills 🎯 Mohit’s go-to resources for learning a new platform 🎯 How ThinkStart.ca has evolved since our last episode 🎯 Why it’s wrong to think AI is a young person’s game **Subscribe to the Media People Newsle...
EP120 - Don't Be A Little Pitch Founder/CEO & Pitch Pro - Bryce North 27.05.2025 1:07:27
Episode 120 of the Media People Podcast is LIVE with Don’t Be A Little Pitch Founder/CEO & Pitch Pro, Bryce North. We chat: 🎯 Receiving a ‘bait & switch’ offer on Dragons' Den 🎯 How Don’t Be A Little Pitch is disrupting the PR landscape 🎯 Why Nike Co-Founder Phil Knight is an inspiration 🎯 Growing up in Winnipeg 🎯 The glory (and accountability) that comes with being a hockey goalie 🎯 How loc...
EP119 - ReBoot Consulting Group Managing Partner & Founder - Kerry Harris 13.05.2025 1:33:24
Episode 119 of the Media People Podcast is LIVE with Reboot Consulting Group Managing Partner & Founder, Kerry Harris. We chat: 🎯 Why dissolving a business partnership is akin to a divorce 🎯 Why Kerry passed on an NCAA track scholarship 🎯 Why Canadian citizens make the best US travel show producers 🎯 Leading Weber Shandwick Canada 🎯 What’s next with ReBoot Consulting Group **Subscribe to the...
EP118 - TIEJA INC. Founder & Communications Strategist - Tieja MacLaughlin 30.04.2025 1:00:55
From sports media to crisis management, TIEJA INC. Founder and Communications Strategist, Tieja MacLaughlin joins Episode 118 of the Media People Podcast. We chat… 🎯 Running a communications firm focused on crisis management 🎯 Delivering a career-changing elevator pitch…in an elevator 🎯 Why extra curricular activities are the most important part of university 🎯 Interning with the Ottawa Senato...
EP117 - M&K Media President - Jill McDonald 15.04.2025 52:39
🎙️From competitive 🎹 piano playing to media agency leadership, M&K Media President, Jill McDonald joins Episode 117 of the Media People Podcast. We chat… 🎯 Running M&K Media’s day-to-day business 🎯 How an injury sidelined her music performance career 🎯 Studying Media, Information, and Technoculture in university 🎯 Teaching the next generation of media managers 🎯 How working at Pizza Hut buil...
EP116 - Obsessed Media Co-Founder - Danny Weisman 02.04.2025 1:25:30
The birth of a media agency? Obsessed Media is fresh to market! Co-Founder Danny Weisman stops by Episode 116 to chat all about it and more. We cover… - Obsessed Media’s origin story - Advising clients on buying expensive Super Bowl spots - What exactly is “The Most Index”? - Saving the NBA All-Star Weekend - How different media brands are leaning into different genres **Subscribe to the Media Peo...
EP115 - Table 9 Productions Founder & Creative Director - Matt Manuge 10.03.2025 59:20
Table 9 Productions Founder & Creative Director, Matt Manuge is my guest. We chat… - Starting Table 9 Productions - How networking & reputation directly impacts freelance work - Living off credit card debt between freelance gigs - His tenure at Blue Ant Media - Why professional wrestling is a lifelong passion **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen &...
EP114 - The Globe & Mail Head of Commercial Data - Kabil Rahaman 18.02.2025 1:14:12
Kabil Rahaman is the Head of Commercial Data at The Globe & Mail—leading the company’s charge in the application of data monetization. Born in Zambia to Guyanese parents, Kabil and his family moved to Canada when he was three—settling in Brampton, Ontario. He studied anthropology at the University of Waterloo, dabbled in sales after graduation, before making the jump into ad operations with Suite...
EP113 - Metricsflow CEO & Founder - Isaac Adejuwon 04.02.2025 52:36
Isaac Adejuwon is the CEO and Founder of Metricsflow—a cutting-edge, privacy-friendly data attribution solution for marketers. A native of Nigeria, Isaac’s early life had its challenges. Electricity and running water were inconsistent, while there was no infrastructure for home internet. Much of his time was spent farming and playing soccer, but it was the introduction to a physics textbook that w...
EP112 - ProOps Consulting Co-Founder - Chris Quinn 21.01.2025 1:12:55
Chris Quinn is the co-founder of ProOps Consulting, a consultancy dedicated to accelerating operational efficiency and proficiency within the digital media ecosystem. Chris was born in Sudbury, Ontario, raised in Cambridge, and spent his teenaged years living in Brazil and Italy. He studied business and marketing in university & college, and took up an internship with a TV branding agency. Chris q...
EP111 - Elite High Performance Chief Revenue Officer - Shelley West 17.12.2024 50:30
Shelley West is the Chief Revenue Officer at Elite High Performance—an organization specializing in human-centric mindset coaching and high-performance leadership training for teams and individuals. Born in Manchester, England, and raised in Toronto, Shelley’s early years were defined by her passion for dance. She studied different types, taught, and graduated from the prestigious Randolph College...
EP110 - TELUS Senior Manager, Advertising Sales & Partnerships - Will Rizzuto 09.11.2024 1:19:40
What do Paris, New York City, Boston, London, Toronto, Montreal, and Fernie, British Columbia have in common? They are all places that make up the (somewhat) nomadic life and career of today’s guest, Will Rizzuto. Each location plays an integral part in Will’s story. He’s American, but spent his infant and pre-school years in Paris. The majority of Will’s youth was spent in New York City, but he a...
EP109 - VERSUS Managing Director & Partner - Rob Meyers 29.10.2024 42:13
Rob Meyers is the Managing Director and Partner at VERSUS—a studio crafting highly creative, one-of-a-kind work for brands and agencies. A New Jersey native, pop culture played a big role in Rob’s early life. He refers to himself as an avid reader—everything from books to comics and was heavily invested in both TV and movies. Studying Television, Radio, and Film Screenwriting at Syracuse Universit...
EP108 - VML Strategy Director - Rory Petty 16.10.2024 54:30
What does a strategy director do at a creative agency? According to VML’s Rory Petty—you figure things out. This includes everything from writing the creative brief to consulting with the client marketing team—with any number of things in-between. Creative is actually a recent move for Rory. His advertising career started in broadcast media at Carat’s London office. He took a role as a Planning Ac...
EP107 - The LeaderSmith Founder - Theresa Smith 01.10.2024 1:25:31
The word “coach” is closely aligned with sport, but it’s becoming ever more synonymous with the corporate world. More people are employing experienced professionals to provide career coaching. Sometimes that coach is a colleague and sometimes it’s an outsider bringing fresh advice & insights. And that’s exactly what today’s guest, Theresa Smith, does for her clients. Theresa is the founder of The...
EP106 - Heads + Tales Co-Founder & Co-CEO - Amanda Shuchat 17.09.2024 40:11
Heads+Tales Co-Founder & Co-CEO, Amanda Shuchat, is part of a team that’s flipping the agency model on its head. Heads+Tales offers best-in-class integrated marketing services while focusing on high-performance coaching to foster greatness. And Amanda is ideally placed to disrupt the agency model. Her career begins as a PR Intern with Strategic Objectives, and continues into senior roles at Hill+K...
EP105 - Mars United Commerce Managing Director, Canada - Victoria Cromie 04.09.2024 51:11
Media and commerce are closer than ever before. Retail Media is the term used to reference this convergence. And it’s where today’s guest, Victoria Cromie, is leaving her mark. Victoria is the Managing Director, Canada for Mars United Commerce—a global commerce company, dedicated to driving growth for brands and retailers. Before helping retailers get more hustle out of their media dollars, Victor...
EP104 - Talon OOH Canada CEO - Debbie Benadiba 13.08.2024 1:04:34
When CHUM Radio wanted to monetize its online audience for the first time, they called Debbie Benadiba. When Rogers Media launched its first online, on-demand streaming video app, they called Debbie Benadiba to lead ad sales. Debbie has a knack for launching new advertising products to market. There are other examples I can touch on—they include both mobile and OOH advertising, but you’ll have to...
EP103 - Bee Video Production Founder - Brigitte Sachse 16.07.2024 51:17
Brigitte Sachse is the founder of Bee Video Production—a digital video producer specialising in branded content. But securing content production budgets from clients such as the Toronto Star, Accenture, and the Royal Bank of Canada is a bit of a 180 from her early work. Before founding Bee Video Production, Brigitte’s career focused on providing public and private financing for documentaries, TV s...
EP102 - The Podcast Exchange CEO - Pary Bell 02.07.2024 1:22:30
Pary Bell’s CV is stacked with leadership roles at some of Canada’s biggest media companies including, but not limited to, the CBC, Rogers Media, and TorStar. He’s made a career of leading organizations through digital transformation, but his original plan didn’t involve building teams, managing people, and navigating internal politics—Pary’s first love was drawing. Pary studied General Arts at Qu...
EP101 - NLogic President & COO - Sue Haas 18.06.2024 59:35
Sue Haas is the President and COO of NLogic—Canada's leading provider of audience analysis technology and data. But Sue’s career didn’t start in data and analytics. Her first job in media was an internship on eTalk Daily, researching and writing interview questions for celebrities like Phil Collins, John Mayer, and Nelly. This was a complete shift from her childhood in the rural town Melbourne, On...
EP100 - Interactive Advertising Bureau of Canada President - Sonia Carreno 04.06.2024 46:10
It’s episode 100 and we welcome back our episode nine guest, Interactive Advertising Bureau of Canada President, Sonia Carreno. Sonia was only a handful of months into her presidency when we first chatted back in 2015. Nine years later, Sonia returns to talk about how the IAB Canada has evolved under her leadership, while providing insight into how the organization tackles issues and shapes policy...
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