WPP Media

Media Intelligence

Business EN ↓ 124 episodes

Welcome to Media Intelligence, the official podcast from WPP Media, WPP’s global media collective. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome to Media Intelligence by WPP Media.

Author

WPP Media

Category

Business

Podcast website

wppmedia.com

Latest episode

Jul 1, 2026

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Episodes

24/ June 10: What Has 10 Teams and is Big Enough to Scare Rupert Murdoch? Cricket. 10.06.2022

Parveen Sheik, from GroupM India, joins the show to discuss the intricacies and high stakes of the imminent media rights bidding process for the IPL, India's top cricket league. But first, Brian and Kate go over some inflation statics from around the world and what that means for the price of bacon. Then a quick look at the current shipping logistics morass before getting into the surprising shake...

23/ June 3: Common Carriers, Content Moderation & An Economic Outlook 03.06.2022

Brian and Kate briefly take us through the ad markets of Thailand and the Philippines as GroupM prepares to release the This Year, Next Year 2022 Mid-Year Global Advertising report. Then they examine the potential global impact of pending legislation and legal actions in the US focused on Big Tech's moderation of content and whether or not certain companies qualify as common carriers. Lastly, Bria...

22/ May 20: Not Live, but in Person 20.05.2022

Brian buys his wife an anniversary gift and suffers the (retargeting) consequences. Then Brian and Kate discuss Texas Bill HB 20, which would limit the moderation of social platforms, and look at new retail sales data from China. Then Kate sits down with GroupM China CEO Patrick Xu and GroupM Poland CEO Izabela Albrychiewicz to talk about how they see their markets performing this year amid global...

21/ May 13: Around the World in 22 Minutes 13.05.2022

Kate and Brian offer a sneak peek at GroupM's forthcoming This Year, Next Year report with a round-the-world rundown of top trends, including recession worries in the U.K., lockdowns in China, the coming global expansion of major U.S. broadcasters. And, of course, we address the latest news on Elon Musk's Twitter takeover bid. Music credit: Joseph McDade

20/ May 6: Analyst Panic and Special Guest, Insider's Claire Atkinson 06.05.2022

Brian and Kate address current analyst and investor panic as they dig into the latest platform and e-commerce earnings reports. Then Chief Media Correspondent at Insider, Claire Atkinson, joins the podcast to discuss the twists, turns, and personalities calling the shots at Warner, Paramount, and Disney. Related links: Claire Atkinson on Twitter and Insider . Music credit: Joseph McDade

19/ Apr 29: Earnings, Transformation, and DMing Elon Musk with Christian Juhl 29.04.2022

On the podcast this week, Brian and Kate are joined by GroupM’s Global CEO Christian Juhl for a wide ranging discussion on Q1 earnings, a wave of recent GroupM news announcements, and what’s next for Twitter. Kate talks to Seb Rennie, GroupM's Chief Investment Officer for Australia and New Zealand, about how media buying works in Australia and Canada. Related links:  Meta's call after the cal...

18/ Apr 22: Brian Eats His Mask 22.04.2022

Brian admits he got it wrong and (sort of) eats his own words as he and Kate break down the implications of Netflix's announcement that it will consider creating an ad-supported offering. Then, a quick update on the latest in Musk v. Twitter and Denise Ocasio (Executive Director, Investment at Mindshare) and Jessica Brown (Director, Digital Investment at GroupM) join the show to explain the intric...

17/ Apr 15: Elon, Kim, and the Easter Bunny walk into a Super App 15.04.2022

Brian and Kate discuss the latest twists and turns in Elon Musk's quest for Twitter. Kate takes a look at “Tata Neu,” Tata’s new super app. We talk through the latest economic data and the potential for interest rate hikes to interfere with America’s greatest pastime: mortgage refinancing. And brand safety makes a surprise cameo appearance in the premiere of The Kardashians. Related Links: https:/...

16/ Apr 8: The Generally Adversarial Tweeter and The Next Ten: AI 08.04.2022

Brian and Kate discuss Elon Musk’s investment in Twitter and the nuances of free speech in a monetized environment. Brian reads the management team tea leaves in the Discovery Warner acquisition and we get into the proposed privatization of Channel 4 in the UK. Kate discusses the findings of our groundbreaking new report on AI in advertising and chats with Daniel Hulme, WPP’s Chief AI Officer, abo...

15/ Apr 1: Monkey Measurements 01.04.2022

Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising. Related links:  Washington Post: Facebook paid GOP firm to malign TikTok   Y Combinator Comp...

14/ Mar 25: Death of a Yellow Pages Salesman 25.03.2022

Brian and Kate discuss the implications of the EU's Digital Markets Act. Brian debuts new data on concentration in the advertising industry and Kate discusses what a global shopping mall could look like. Brian contemplates the taste of an NFT.  Related links: Press conference by Andreas SCHWAB, Parliament's rapporteur, Cédric O, Minister of State for the Digital Sector, for the French Preside...

13/ Mar 18: The Best Way to Make a Billion Dollars 18.03.2022

Kate and Brian reflect on lessons for advertising from the buffet of new TV shows about startup brands behaving badly, the role of boards, and the importance of skepticism. Kate weighs in on the latest retail sales data out of the US and China. Brian looks at advertising spend among digital endemics. Kate makes her pick for the NCAA tournament. Related links: The Dropout Super Pumped   WeCras...

12/ Mar 11: Mind Your K's & Q's 11.03.2022

Brian shares new research into the impact of crude oil prices on advertising. Kate reviews the diversity of media company boards and, following the Morgan Stanley TMT conference, Brian and Kate discuss what was said, or not said, by Netflix, Fox and Meta. Music credit: Joseph McDade

11/ Mar 4: In the Mood for Streaming Investment 04.03.2022

In this episode Brian talks all things video, from cord-cutting and consumer spending on video, to studio content spending and results from ITV and Pro7Set1. Kate speaks with Antenna CEO Jonathan Carson about the state of streaming subscriptions in the US and looks ahead to International Women's Day next week. Related Links https://thewaltdisneycompany.com/disney-to-introduce-an-ad-supported-subsc...

10/ Feb 25: Ukraine + Tech and CPG Trends 25.02.2022

Brian and Kate touch on the unfolding crisis in Ukraine and its potential macroeconomic implications. Kate shares takeaways from tech company earnings reports and Brian gives a read out on consumer packaged goods trends following this week’s CAGNY conference. Plus Kate reads a magazine and Brian weighs in on the audience for Formula1. Related links: https://www.aiera.com/ https://consumeranalystgr...

9/ Feb 18: Drumming in my Dreams 18.02.2022

Brian and Kate talk about the latest e-commerce sales numbers, “Peak TV,” the vibe shift at Meta, and compare time spent on Facebook vs TikTok. Plus Kate talks to another small business owner. Related links: https://www.census.gov/retail/index.html#ecommerce https://www.tommyigoe.com/ Music credit: Joseph McDade

8/ Feb 11: Sportsball and Small Business 11.02.2022

Brian thinks chocolate is just like ad tech, Kate talks to a small business owner about their advertising, and - on the eve of the Super Bowl - Brian and Kate talk trends in sports viewing and ad revenue. Related links: http://marketingmag.ca/news/advantage/beer-chocolate-and-why-tech-isnt-a-bigger-differentiator-in-ad-tech-column-106558 http://www.ggmsausalito.com/ Music credit: Joseph McDade

7/ Feb 4: Bag o’ Glass 04.02.2022

Brian and Kate talk about subscription cancel culture, Meta’s earnings call, and the latest in gaming news. Then Brian "sings like Neil" and conducts a real time experiment with Spotify’s Covid-19 advisory capabilities. GroupM’s Executive Director, Channel Solutions Jen Soch joins the pod to talk about the process brands go through in deciding whether or not to remove their ads from a platform. Re...

6/ Jan 28: Data Privacy Day (w/ Prof Joseph Turow) 28.01.2022

Kate and Brian take issue with some of the assumptions in the Video Advertising Bureau's investigation into Nielsen's audience undercounting,  discuss Google's Topics proposal, and Brian talks to Joseph Turow, the Robert Lewis Shayon Professor of Media Systems & Industries at the Annenberg School for Communication about the state of data privacy.  Links to news, reports, and research...

5/ Jan 21: Tennis in the Metaverse 21.01.2022

In this week's episode of This Week Next Week, Brian and Kate tackle Netflix's fourth quarter earnings, gaming media, Microsoft's Activision Blizzard acquisition, 3D printing, and ask listeners to weigh in on what will come first: scaled connectivity between digital advertising and 3D printing or a scaled metaverse advertising business? (Send your thoughts and comments to business.intelligence@gro...

4/ Jan 14: The purpose of mayonnaise and the cost of bacon 14.01.2022

Kate Scott-Dawkins and Brian Wieser debate the purpose of mayonnaise, potential challenges to Apple's "Private Relay" and take a deeper look at the implications of global inflation for consumers and marketers. Links to articles and and data referred to in this episode:  https://www.theverge.com/22878885/verizon-att-t-mobile-apple-icloud-private-relay-feature-supported https://www.bls.gov/data...

3/ Jan 7: CES - the Consumer Expectations Slowdown 07.01.2022

Brian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology. Links to news discussed in this week's episode:  https://about.ads.microsoft.com/en-us/blog/post/december-2021/micr...

2/ Dec 17: Sugarplums and S1 Filings 17.12.2021

Brian and Kate discuss the latest news surrounding Reddit's S1, Peloton's news cycle, investment in streaming content, and bust some popular myths in the world of advertising and media. 

This Year Next Year 11.12.2021

Brian Wieser and Kate Scott Dawkins discuss the findings of their latest advertising forecast, This Year Next Year. 

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