Jackson Weaver

Media Insultant

Business EN ↓ 311 episodes

Keith Samuels and Jackson Weaver, two media executives opine on all things media - radio, TV, cable, print, and digital. Both have long careers in radio, TV, digital and print and are not short on opinions in this tumultuous time. All opinions are theirs but happy to hear yours too! Video version available on Vimeo. New episodes each Wednesday. jackson@intownmedia.com and www.intownmedia.com

Author

Jackson Weaver

Episodes

ALL THE COOL KIDS ARE THERE. WHY NOT RADIO? TUNE-IN IS A TUNE OUT FOR US. PODCASTS ARE SUCKING TALK AUDIENCES OUT OF RADIO. Media Insultant Friday Edition 10.14.22 14.10.2022 18:16

IHEART VENTURES INTO THE FLAILING METAVERSE. WHAT’S YOUR PODCAST STRATEGY? TUNE-IN GIVES NEW REASONS TO TUNE-OUT. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmedia.com Websi...

THE SPIRIT OF SAN FRANCISO IS NO MORE. THE EAGLE IS FREAKING OUT! NBC IS NUMBER ONE...BUT WHO CARES? Media Insultant Tue Ed 10.11.22 11.10.2022 20:28

THE LEGENDARY KGO...IS NO MORE. DALLAS HAS A NEW FREAK. NUMBER ONE IN PRIME USED TO MEAN SOMETHING. NOT SO MUCH TODAY. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmedia.com W...

HOW COME KOOL ISN'T COOL ANYMORE? TUNEIN IS A TUNE OUT FOR SOME SPORTS. NETFLIX HITS THE STREET. Media Insulatnat 10.7.22 07.10.2022 23:38

AUDACY BLOWS UP IN PHOENIX! NETFLIX IS IN SALES MODE. BUT IS IT MEASURABLE? TUNE IN IS A MESS WITH SPORTS BROADCASTS... Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmedia.com ...

How come nobody is talking about this sneaky podcast building method?? Stolz is back in court - yawn! Adams Radio is sold. Surprised! Media Insultant 10.4.22 04.10.2022 17:03

iHEART IS SPENDING BUCKS IN WHAT COULD BE DESCRIBED AS FRAUD! ED STOLZ IS BACK IN COURT...AGAIN. YAWN! STEVE ADAMS CHECKS OUT OF THE RADIO BUSINESS...FOR THE FINAL TIME. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Medi...

WTOP rocks it again...but what about the other radio stations in the Top 10? Sports Nets were supposed to be a big cash generator for Sinclair...hello? Media Insultant Friday Edition 9.30.22 30.09.2022 17:23

WTOP ROCKS IT. BUT FOR THE REST OF THE TOP 10 BILLERS IT’S STILL NOT 2019. A REFERRAL TO A GREAT BLOG ON RADIO INK. REGIONAL SPORTS IS TURNING FROM CASH COW TO COW DU-DU. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Med...

KTLA HAS A LESSON FOR ALL WHO WORK WITH TALENT. REELS JUST AIN'T CUTTING IT FOR META. HOW'D NFL ON THURSDAY DO FOR AMAZON? Media Insultant 9.27.22 27.09.2022 21:57

KTLA ANCHOR BLOW UP IS A LESSON FOR ALL OF US. THURSDAY NIGHT NFL PRIME VIDEO NUMBERS ARE IN! DO WE BELIEVE THEM? REELS? WE DON’T NEED NO STINKIN’ REELS (APPARENTLY)! Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we...

WHAT'S GOING DOWN AT "FORECAST" THIS YEAR? SPENDING ALL THAT TV MONEY MEANS IT WORKS. RIGHT? AND ARE GMS GOING AWAY? Media Insultant Friday Edition 9.23.22 23.09.2022 20:48

IF YOU ARE A RADIO OR TV GM…THE QUESTION THAT IS COMING UP MORE OFTEN…IS DO WE NEED YOU? FOR ALL THE POLITICAL MONEY ON TV…YA GOTTA ASK, DOES IT WORK?? AND…THE ANNUAL FORECAST EVENT IS COMING UP… Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday....

LOWEST UNIT RATE? REALLY? AND HOW DID AMAZON PRIME DO VS. NBC'S COVERAGE OF NFL THURSDAY NIGHT FOOTBALL? Media Insultant - Tues Ed. 9.20.22 20.09.2022 24:36

A WORK AROUND THE LOWEST UNIT RATE FOR POLITICIANS THIS YEAR FOR YOUR STATION… A COMMENT FROM A LISTENER WORTH MENTIONING ABOUT RADIO’S SHARE OF POLITICAL DOLLARS RUMBLE!! AMAZON PRIME NFL VS NFL ON NBC. HOW’S THAT WORKING…? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels...

Media Insultant - Friday Editon 9.16.22 - More trouble for print. Can radio get the political $$ it deserves? And - a QR code tip. 16.09.2022 24:00

MORE QR CODE STUFF… GANNETT LAYOFFS MARK THE FURTHER DECLINE OF PRINT… ANOTHER NEWSPAPER IS READY TO GO ALL DIGITAL ALL THE TIME… AND…WHY DOES RADIO END UP BEING THE SAD SACK WHEN IT COMES TO DIVIDING UP THE POLITICAL WINDFALL FOR MEDIA…? ….A COUPLE OF IDEAS. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs,...

A miaculpa from Jackson. Ratings for non-subs? We've got an idea. Prime time dramas leaving the Networks? MEDIA INSULTANT Tuesday Ed - 9.13.22 13.09.2022 22:12

WHO’S ZOOMING WHO? A WHOOPS CORRECTION… RATINGS FOR UNRATED RADIO STATIONS WILL SCRIPTED DRAMAS LEAVE THE NETS…? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmedia.com Website...

So if TV is dying, why are NFL spots going through the roof? Ed Stolz returns...and so does the drama. And we introduce a new outsource for creative copy writing. Media Insultant Friday Edition 9.9.22 09.09.2022 23:23

TIRED OF WRITING YOUR OWN COPY? ED STOLZ RETURNS WITH MORE COURT ROOM SHENANIGANS. NFL SPOT RATES CONTINUE TO RISE RELENTLESSLY Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownme...

WILL NBC BAIL ON AN HOUR OF PRIME? WE THINK SAGA WILL MAKE AN INTERESTING TARGET...BUT FOR WHO? AND WE REACH OUT TO OUR AUDIENCE. Media Insultant - Tuesday Edition 9.6.22 06.09.2022 24:39

MAYBE WE’RE JUMPING THE GUN…BUT WE SPECULATE ON WHO WILL BUY SAGA! MEDIA INSULTANT REACHES OUT… NBC GIVING UP AN HOUR OF PRIME TIME - WILL LOCAL TV ADD MORE NEWS? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we wel...

KRTY KILLS IT WITH A STREAM ONLY! COX PERSONNEL CHANGES...MORE TROUBLES? SOCIAL MEDIA FOR BROADCAST TIPS...IF YOU MUST! Media Insultant 8.30.22 30.08.2022 20:58

STREAMING RADIO…COMING ON STRONG! KEITH HAS AN UPDATE ON MORE COX PERSONNEL CHANGES… A SOCIAL MEDIA TIP FOR RADIO OR TV STATIONS…IF YOU MUST! Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jack...

ANOTHER PLUS FOR BALLY SPORTS. SOMEWHERE WEST OF LARAMIE...AND KRTY ROCKS THE RATINGS WITH A STREAM ONLY Media Insultant Friday Edtion 8.26.22 26.08.2022 20:44

POLITICAL REVENUE WINDFALLS. YA NEVER KNOW! BALLY SPORTS ADDS A PAY TIER BUT WHAT DOES IT MEAN? WHOOPS! KRTY GETS A 4.8 SHARE WITH A STREAM ONLY! Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at...

SO MAYBE AMAZON CAN'T GO IT ALONE! YA GOTTA WONDER WHEN DOES AUDACY CUTS HIT THE BONE? CAN THE ED STOLZ RADIO STATION DRAMA EVER END? Media Insultant Tuesday Edition 8.23.22 23.08.2022 23:26

AUDACY JUST CAN’T HELP THEMSELVES…THE HAVE TO CUT PEOPLE. YOU THINK AMAZON IS GOING TO STOP AT THURSDAY NFL GAMES? GET A GRIP! STOLZ AND HIS LEGAL DRAMA CONTINUE…IT’S REALLY STUPID. SALUTE TO A GREAT RADIO BROADCASTER. RIP. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels...

Cox moves into 'new media' with huge purchase of Axios. WABC AM(!) is killing it in NY. How? LA has teams but not a lot of sports radio listening. What's up with that?? Media Insultant Friday 8.19.22 19.08.2022 22:48

WABC is rocking NYC once again! On AM! How’s that? Los Angelinos have a TON of sports teams, but not a lot of sports radio listening? Cox could have bought back their stations for 70 cents on the dollar. What did they do instead? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuel...

OUR QR CODE IS HITBOUND! LYFT GETS INTO THE MEDIA SPACE...WHO THESE DAYS ISN'T AND WHY DID AUDACY DUMP THE BEARS IN CHICAGO? Media Insultant Tuesday Edition 8.16.22 16.08.2022 22:53

SO LYFT WILL GET YA HOME AND SERVE ANOTHER AD. WBBM IS BEARLESS - WHY DID AUDACY DROP THEM AFTER 22 YEARS. DOES HBO HAVE A BRAND YET? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@into...

WE START WITH A KILLER QR CODE APPLICATION FOR SALES. WHAT IS BROADCAST INTERNET AND IS IT DIRTY PLAY TO GET HUGE SHARES? Media Insultant for Friday 8.12.22 12.08.2022 19:06

IS IT HEALTHY TO GET HUGE SHARES OF A BUY? USE THIS QR CODE SALES IDEA THIS SUMMER! WHAT IS BROADCAST INTERNET...AND DO WE CARE? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmed...

Q2 IS TOUGH FOR RADIO. MORE SOCIAL IS NOT MORE ANYTHING, EXCEPT MORE. FACEBOOK HACK IS UNBELIEVABLE! Media Insultant8.9.22 09.08.2022 20:47

RADIO ISN’T GOING TO MATCH TV THIS QUARTER. RESEARCH SAYS MORE ISN’T MORE… THE FACEBOOK HACK THAT IS TERRIFYING FOR ADVERTISERS… Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmed...

Media Insultant Friday Editiona 8.5.22 FLAG AT HALF STAFF. VIN IS GONE. EARNINGS HIT WITH IMPAIRMENT AND WHAT DO IHEART CHANGES BODE FOR GMS? 05.08.2022 25:18

THE VOICE IS GONE… IS IMPAIRMENT THE NEW COOL THING…? COMPRESSION IN THE MANAGEMENT OF RADIO Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmedia.com Website www.intownmedia.com...

Just when it was all quiet, now maybe Cox Radio is on the market! The NFL is taking another slice from local broadcasters and Alpha does a flip flop on ZoneCasting. Media Insultant for Tuesday 8.2.22 02.08.2022 22:46

ALPHA CHANGES COURSE ON ZONECASTING DOES KALILL HAVE A BOOK ON COX RADIO? WHO’D BUY IT? THE NFL OFFERS STREAMING AUDIO & VIDEO AT THE EXPENSE OF LOCAL STATIONS. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we...

We listen to what a great newscast CKLW had back in the day! Would it work today?? And how does local media deal with the slow decline of retail? Media Insultant Friday Edition 7.29.22 29.07.2022 23:22

YOU WON’T BELIEVE HOW COOL THIS STATION’S NEWS TEAM WAS… HOW DO WE DEAL WITH THE DECLINE OF LOCAL RETAIL? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced by InTown Media we welcome comments at jackson@intownmedia.com Website www.in...

Whoa! Cox is not the place we thought it was? Is your station's social media a waste? Does micro targeting radio help your revenue? Media Insultant 7.26.22 26.07.2022 19:55

WE OFFER SOME IDEAS TO MAKE SOCIAL MEDIA MORE EFFECTIVE FOR YOUR STATIONS. COX MAY NOT BE THE COX OF OLD. PEOPLE ARE LEAVING. GOOD PEOPLE. DOES GEOCASTING MAKE SENSE IN YOUR MARKET? Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced...

We offer some free advice to Audacy. Just tear off the bandaid! Maybe we overstepped on our opinions on weed advertising. Look who's hooking up with Netflix! Media Insultant for 7.22.22 22.07.2022 23:27

DID WE OVERSTEP IN OUR VIEW OF ADVERTISING THE WICKED WEED? JUST PULL THE BANDAID - OUR COUNSEL (UNSOLICITED) FOR AUDACY. SO AGAIN…WE WERE WRONG. LOOK WHO’S DOING AD SALES FOR NETFLIX. Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Tuesday and Friday. Produced...

Media Sales recruitment has never been tougher. Our Recruitment expert, Lucy RIce is back with a repeat of her podcast on how to better recruit. Media Insultant SPECIAL 7.19.22 19.07.2022 24:34

The backbone of our media businesses - our sales teams - are harder than ever to put together. Recruiting is a major headache. So we asked Sales Recruiting Specialist, Lucy Rice to give us some tips on how to approach this challenge. This is a repeat of an interview we did a few months ago with Lucy for Media Insultant. New tips on filling your recruitment pipeline and finding quality sales pe...