Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | Fundraising

Influencer Capital is a new specialised fund compounding the influencers' media value via the startup ecosystem. In this episode, we discussed: 📍 Scott's approach to structuring media for equity deals 📍 The level of involvement influencers have in the evaluation process 📍 Why this type of funding is gaining popularity 📍 Where he sees the future opportunities for both himself and the influencer...

I’m Diana Florescu and on my new show Media Capital I’m talking with senior leaders at some of the world’s largest media houses, and founders of new-age brands. Exploring the challenges they faced and the lessons they learned as they keep up with the fast-changing advertising landscape; and how partnering together may bring more value than if they were to do it on their own. Media Capital is a new...

MediaCapital was the talk of the town at Alpha Wolves this March in London. It's a venture model which has a real opportunity to plug the current funding (and advertising skill) startups gap. But how well is the model working? We invited two category leaders: what3words's Head of Growth Greg Turtle and Smule 's VP of Partnerships and Customer Marketing Antoaneta Hristova. Two media for equity fund...

From venture debt to revenue-based financing and service for equity, there are more and more options for founders to grow their businesses than venture capital. At Alpha Wolves in London, we were joined by Neville Taraporewalla, President at Brand Capital International, Flavia Richardson, Chief Commercial Officer at Velocity Juice and Johny Clark, Marketing, Sales and BD at Consilience Ventures to...

Download your free copy of the latest State of Global Media for Growth Report www.mediaforgrowth.co/stateofmediaforgrowth2022 Join Chris Sheldrick, CEO & Co-founder at what3words on a fireside chat with Diana Florescu, mediaforgrowth at Wolves Summit on how to gain a growth edge through partnering with media broadcasters. what3words is backed by ITV AdVentures and Channel4Ventures in the UK, G...

ITV is the UK’s 2nd largest TV broadcaster reaching 34.2m viewers a week (that's nearly 56% of all TV viewers). During the pandemic, the group saw an opportunity in backing direct-to-consumer startups and launched ITV AdVentures, a £15m media for equity annual fund.   Sheena Amin joined TV in 2022 as Director of ITV AdVentures bringing a wealth of experience across both investing and TV/media.   S...

DMG Ventures is not your typical consumer VC, nor a traditional “media for equity” fund. Backed by Daily Mail and General Trust  (DMGT), dmg ventures invests typically 50% cash / 50% media-for-equity (with more flexibility for follow-ons). Basically making that cash investment work harder 💪🏻 Together with Manuel, the CEO of dmg ventures, we touched on: 📍 the story behind dmg ventures  📍 how he...

TV might be the most popular medium for equity deals, but outdoor and print media owners have also staked a claim. Joining me next on the Media Capital show are JCDecaux's Nurture team - Joe Hills and Connie (Constanze) Zehentmeier.    Nurture is JCDecaux’s specialised investment programme bridging startups’ advertising and skills gap through match funding and expertise.    We will touch on the fo...

There are two types of media for equity players, one being leading media companies that leverage their own media directly into targeted investments.  The other model is independent media funds such as German Media Pool that aggregate media across a number of media groups and platforms to invest in growth companies.   In this first episode with Niko Marcel Waesche  and Aljoscha Kaplan we covered: H...