Carl J. Cox

Measure Success Podcast

Business EN ↓ 279 episodes

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's...

Author

Carl J. Cox

Category

Business

Podcast website

measuresuccess.libsyn.com

Latest episode

Jul 7, 2026

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Episodes

What business owners should do in a recession, with Forbes Contributor and Economist Dr. Bill Conerly 22.08.2022

"Recession" is one of the hottest words in economics right now—and it (rightfully) has many small business owners worried. But the good news is there are steps you can take to prepare for whatever is coming. They just might not be what you would expect. This week's conversation is with Bill Conerly, a second-time guest on the Measure Success Podcast. He's a senior contributor at Forbes, and a cons...

How to overcome fear to take your business to the next level 17.08.2022

Did you know that only about one-third of businesses will survive a decade or longer?  The good news: there are a few tactics any entrepreneur can use to grow their company, take their revenue to the next level, and ensure their business survives.  The bad news? Fear—and analysis paralysis—holds many company leaders back from doing so. In this episode, 40 Strategy founder and CEO Carl J. Cox outli...

Entrepreneurial lessons learned, with Fireflies.ai CEO Krish Ramineni 10.08.2022

As an entrepreneur, there will almost always be fires to put out. But prioritizing which ones get your attention—and when—is a huge component to growing and scaling companies (and not burning out as a CEO).  In this episode, we revisit our most popular interview to date, with Fireflies.ai co-founder and CEO, Krish Ramineni — with a few new updates, including why Krish found himself on the phone at...

How to set goals, values, and strategic plans for success as a CEO, with Mark Lewis 02.08.2022

Shifting from working "in" a business" to instead working "on" it is one of the most common (and sometimes most difficult) challenges CEOs and entrepreneurs face. They're used to doing a little bit of everything, and it can be hard to zoom out for a bird's-eye view. But if business owners want their companies to reach their full potential, making this shift is one of the most important changes a C...

How to Identify and Leverage Your Strengths for Growth, with Darren Virassammy 26.07.2022

As the co-founder of 34 Strong, public speaker, and someone who is obsessed with seeking personal greatness through connection with nature, I am uniquely positioned to help those in corporate America and individuals reach the potential they desire. I work hard on my own personal development through my hobbies, passions and personal life. As a husband, father, avid bassist and black belt, I believe...

How to reduce waste and maximize profits at your organization 19.07.2022

In This Episode:  Many CEOs believe that a slowdown (or decline) in profits is simply because of a lack of sales, not enough hard work, or outside economic forces. But the truth is, many profit plateaus can be traced back to one thing: waste.  Time wasted is also money wasted. But figuring out where that bloat is, and developing an action plan for reducing it, can feel overwhelming or confusing to...

Using AI to stop crime before it starts with Sentinel CEO David Selinger 12.07.2022

In This Episode:  There are plenty of home security companies out there that will alert you when someone has already begun breaking into your house. But what if that approach was actually the opposite of how to stop crime? What if preventing crime from happening in the first place requires something different than the market is accustomed to? Our latest guest, Dave "Selly" Selinger, has been build...

Turning a Side Hustle into a Full-Time Small Business, with Jonathan Kaylor 05.07.2022

  Jonathan Kaylor is a Midwest native, and his family have called the Pacific NW home since 2013. For nearly two decades, Jonathan led Customer Service and Inside Sales Teams for Banking, Manufacturing, and Distribution companies. Through Passages to Success, Jonathan is excited to be a student, storyteller, and advocate for Entrepreneurs and Small Business Owners. Outside of the BOB, Jonathan can...

Why Strategy? Here are 3 components to a successful strategic plan, with Carl J. Cox 27.06.2022

In This Episode:    Do you ever feel like the business growth you want is just out of reach? That you and your team are wasting time on activities that don't move the needle? Or that you don't know how to leverage your data, your people, or your processes to scale more quickly?    What you need is a strategy—but that word gets thrown around a lot. In this episode, host Carl J. Cox explains what ma...

How to use your life's narrative to grow your business, with 10-time bestselling author Divya Parekh 14.06.2022

In This Episode:   As a business leader, you have a unique story, message, and offering to the world. Actually clarifying what value you bring—and communicating it to your ideal audience—can be difficult. But writing a book can be a powerful tool to do exactly that.    Our guest this week is an expert in that field: Divya Parekh is a 10-time #1 bestselling author who combines her years of neuro-le...

Putting the 'K' Back in KPIs, with Carl J. Cox 07.06.2022

In This Episode:    Not all goals are created equally. And not all measurements FOR those goals are created equally.    If you're a business leader, you're probably already tracking plenty of key performance indicators. But how do you know which ones are actually the most important? How do you ensure you're measuring key performance indicators that are… well, key?    In this episode, host Carl J....

Backstories to Success, with Sally A Curtis 31.05.2022

In This Episode:    Have you ever stared at a blank page, cursor blinking away, and struggled to come up with content that will grow your business? We live in a 24/7 digital world, and content is more important than ever. But as a business leader, it never feels like you have the time to sit down and actually create it.   The latest guest on the Measure Success podcast, Sally A. Curtis, is here to...

Creating a more Kindli social network, with founder Martin Diamond 24.05.2022

In This Episode:    Social media dominates our current digital landscape—but is that a good or bad thing?    Someone who's trying to tip those scales more towards positivity is Martin Diamond, the latest guest on the Measure Success Podcast. He chats with host Carl J. Cox about the downfalls of current social media platforms, and how the mission of his current work is to solve those societal probl...

Angel funding with an authentic impact, by founder Steve Walsh 17.05.2022

In This Episode:    If you're a startup founder and have ever wondered about the ins and outs of angel investing—when it could be right for your company, what makes it different from other types of investing, and why it can be so beneficial to your growth—this episode is for you.  In this episode of the Measure Success Podcast, host Carl J. Cox chats with Steve Walsh, the founder of Hands On Angel...

Radical ideas to improve employee retention, by Lizabeth Wesely-Casella 03.05.2022

In This Episode:    Struggling businesses are often tempted to look outside their own walls for advice and strategic help. But in reality, the answers are often a lot closer than executives realize. They often come from people who already work there. And when consultants can listen to what those employees have to say and help leaders implement strategies using their feedback, it can lead to truly...

How to step out of entrepreneurial poverty, with bestselling author Mike Michalowicz 26.04.2022

In This Episode:    If you're an entrepreneur who's ever hit "rock bottom" (or think you could be headed there), this conversation with Mike Michalowicz is for you. Entrepreneurship can be a roller coaster—but Mike is an expert at using the lessons he's learned along the way to serve business leaders who might be on a similar journey.    Mike is the entrepreneur behind three multi-million dollar c...

Using the power of your unconscious mind, with Tim Shurr 19.04.2022

Many might hear the word "hypnotism" and think counseling session, or a Hollywood movie about someone being put into a trance. But hypnotism is much more than that. It's actually a powerful tool to tap into the unconscious mind—which can be used for both personal and professional growth.    The latest guest on the Measure Success Podcast is an expert on how to help people use their subconscious be...

Building an Aligned Team for Growth, with Kenny Green 12.04.2022

One of the most common challenges CEOs find themselves in is trying to do everything themselves. They put in 80 hours a week, take on more than they actually have time for, and spend less and less of their energy on the high-level tasks that will actually drive their company forward. That's why recruiting and retaining a great team around you is crucial for any CEO – and it's one thing that Terran...

Driving Growth Through User-Generated Data, With Steven Nelemans 05.04.2022

In This Episode… Many people might think a company's great ideas come from its leaders. But the best companies? They draw their biggest ideas from the ones who know the market best: their users. In this episode of the Measure Success Podcast , Carl J. Cox talks with Steven Nelemans, a 26-year-old entrepreneur who has used the power of user-sourced data to build his current company, Luna. Luna is a...

Multi time entrepreneur 'shows-up' at work and home, with AppJaxx CEO Josh Detweiler 30.03.2022

Josh Detweiler Appjaxx.com Multi time entrepreneur and current CEO of a leading Martech company Previous Experiences:  Head of Operations and Marketing at CrowdCloud CEO at Hawaii Phytomedicine Sr. Partner, COO, Real Choice Mortgage Owner, Jericho Enterprises Bachelor's Degree at Cairn University in Business and Theology

Why 90% of Strategic Plans Fail, by Carl J. Cox 23.03.2022

Wanting to scale your business to $40 million (and beyond)... but struggling with the strategy to get there? If you're a CEO who… Is so focused on the day-to-day that you struggle to find time for big-picture strategy Lacks an objective outside expert to help you see what you don't see and make the hard decisions you are afraid to make Isn't sure how to prioritize your goals Has a team that isn't...

How One Moment Can Change Your Life, with Ulrich Kellerer 16.03.2022

Ulrich Kellerer's decades of success in the fashion industry by taking care that people look good on the outside, interrupted by an accident of his mother, who had to face the nursing home. Ulrich invented as a volunteer a one hour reading session to this gentle old people. This changed and transformed him to take care that people feel good on the inside. Doing readings from the "Chicken Soup for...

Transforming Notetaking with AI at Fireflies, with Krish Ramineni 09.03.2022

Krish Ramineni Co-founder & CEO @ Fireflies.ai - Graduated from Upenn. - Started as one of the youngest Product Managers at Microsoft. - Lead projects around customer voice & growth engineering at Microsoft. - Guest lectured at Stanford on Deep Learning & ML. - Early-stage startup advisor. Fireflies is an AI meeting assistant that helps transcribe, take notes, and complete actions during meetings....

Applying Artificial Intelligence to Products (IOT), with Manny Bernabe 02.03.2022

Manny Bernabe is the founder and CEO of bigplasma.ai, a company helping industrial companies and manufacturers build new data products and automate work with analytics and machine learning. Before launching bigplasma.ai, Manny was the Head of AI Product and Lead Data Scientist at Uptake, an AI industrial IoT startup which was listed as #3 on Forbes Most Promising AI Companies in America in 2019. P...

The Making of 40 Strategy 23.02.2022

Wanting to scale your business to $40 million (and beyond)... but struggling with the strategy to get there? If you're a CEO who… Is so focused on the day-to-day that you struggle to find time for big-picture strategy Lacks an objective outside expert to help you see what you don't see and make the hard decisions you are afraid to make Isn't sure how to prioritize your goals Has a team that isn't...

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