Carl J. Cox
Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's...
Author
Carl J. Cox
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Climbing Everest, bicycling and paddling all around the lower 48 states, and more with adventurer Renata Chlumska 08.08.2023 39:56
Climbing the proverbial "mountain" and overcoming hurdles are metaphors that business owners have heard dozens of times before. But this week we're chatting with a *real* mountain climber. Renata Chlumska is an adventurer and mountain climber and was the first Swedish and Czech woman to climb Mount Everest. She's also performed the Around American Adventure and most recently has been voted the...
How to leverage your C-suite experience into a successful entrepreneurship run, with Conquer Your Business founder Erin Marcus 01.08.2023 33:09
Making the jump from a well-funded C-suite position straight into launching your own small business can be a shock to the system. But there are a couple lessons you can take from the C-suite to make your entrepreneurship journey more successful — and there's no one better to teach those than our latest guest, Erin Marcus. Erin is an international speaker and the founder and CEO of Conquer Your B...
How to balance discipline and flexibility to maximize your success, with fitness expert and author Jay Nixon 25.07.2023 43:16
Success requires great systems — but also the flexibility to adapt when needed. That's true in both life and business. And no one is more qualified to speak on success in both sectors — and how to balance both routine and adaptability — than our latest guest. Jay Nixon is an accomplished speaker, author, coach, and mentor whose mission is to disrupt the health and fitness industry. He is the own...
How to supercharge your employee retention strategies, with Core Matters CEO Ryan Englin 18.07.2023 42:32
So you've found a team of great employees. But now your real work is just beginning: actually *keeping* them at your company. Our latest guest — the second time we've invited him onto the podcast — is someone who's built his whole career around helping organizations figure out the tricky world of recruitment and retention. Ryan Englin is the CEO and Founder of Core Matters, and is passionate ab...
How to leverage PR to open the world for your company, with media trainer and author Susan Harrow 11.07.2023 37:52
If you're hoping to sell products, connect with new clients, attract investors for your company, or do any kind of business in today's world, then people need to know who you are. And public relations is an integral piece of getting your organization's story out into the world. Our guest this week is an expert in that field. Susan Harrow is a media trainer, marketing strategist and author of th...
How to leverage PR to open the world for your company, with media trainer and author Susan Harrow 11.07.2023 37:52
If you're hoping to sell products, connect with new clients, attract investors for your company, or do any kind of business in today's world, then people need to know who you are. And public relations is an integral piece of getting your organization's story out into the world. Our guest this week is an expert in that field. Susan Harrow is a media trainer, marketing strategist and author of th...
How to skyrocket your personal and leadership development — one book at a time — with BookThinkers Founder Nicholas Hutchison 04.07.2023 41:39
What if you could spend just one day learning what it took someone else *decades* to learn? That's the power of picking up a book: you get the most important lessons and advice, condensed down into a couple of hundred pages. Spend just one afternoon reading a great personal development book, and you could reap the benefits for decades to come. It's that concept that inspired Nicholas Hutchis...
How to travel the world — and have the confidence that your business is still running without you — with Nigel Bennett 27.06.2023 46:51
As a teenager, Nigel Bennett showed up for his first-ever job alongside his dad — and ended up in a helicopter that Colombia FARC forces were shooting at. It's been a worldwide adventure for Nigel ever since, as he eventually started his own company and scaled it to the point of working in more than 100 countries around the world. In his decades as a successful business owner and international tra...
How to become your team's favorite boss, with global HR expert Paul Falcone 20.06.2023 43:28
Winning the war for talent will be one of the top ways that the businesses of tomorrow will not only succeed — but survive. So how do you actually win that war? How do you become the leader — and company — everyone wants to work for? Our guest this week is the perfect person to answer those questions. Paul Falcone is principal of Paul Falcone Workplace Leadership Consulting, LLC, specializing in...
How to create trust with investors to successfully sell a business, with Greg Sheldon 13.06.2023 33:57
When it comes to starting, building, and eventually selling a successful business, there's one often overlooked ingredient that can make or break a company: trust. Trust among coworkers. Trust with clients. Trust with investors when it's time to sell. In an era where fewer and fewer people are doing what they say they will, trust in business is at an all-time premium. Our guest this week is one...
How small business can lean on innovation in the face of AI, technological advancement, and more, with Trent Gillespie 06.06.2023 33:18
If you're a small or medium-sized business hoping that all the buzz about AI and other recent technological innovation will just die down without you having to do anything about it… well, you're already behind the 8-ball. The time to take advantage is now — or you risk being left behind quickly by your competition. Our latest guest is someone who knows innovation — and how to use it — well. Tren...
How to shift from "founder" to "CEO" in order to scale your business, with Dr. David Stern 30.05.2023 44:47
So many company founders out there have found success because they've had a great idea, a particular skill set, and a willingness to put in the long hours. But those 3 characteristics are NOT how to scale a company. Instead, to become a successful CEO of a growing business, founders have to evolve what they do within that business — and this can be one of the toughest transitions for them to make....
How to cut through the noise and craft marketing messages that sell, with copywriting expert Csaba Borzasi 23.05.2023 41:19
In an age where the average person sees tens of thousands of marketing messages every day, how do you as a business owner actually stand apart? The answer involves both psychological and copywriting principles — and our guest this week is an expert in both. Csaba Borzasi is a former psychology researcher turned direct response marketing consultant and sales funnel copywriter. He helps ambitious...
How to (correctly) quantify what your business is doing — and where it's going — with accounting expert & co-founder Dave Ashworth 16.05.2023 28:45
If you want to actually understand the story of your business — what's happening, where there are opportunities, and what the path is to meet your goals — you need one important piece. A solid bookkeeping foundation. Without correct, comprehensive numbers, your business will inevitably flounder. But actually ensuring you have that foundation in place? Not always so easy. That's where this week'...
The Real Impact of AI and ChatGPT, with AI2 Incubator Director Jacob Colker 09.05.2023 36:44
If you've been anywhere near the news recently, you know that AI and ChatGPT is one of the hottest topics. But what does AI really mean? How will ChatGPT impact your industry? And how does someone develop an "AI-first" company? Our guest this week is the perfect person to answer all those questions. Jacob Colker is a Managing Director at the AI2 Incubator, a one-of-a-kind place to build an AI-f...
How to attract better employees, avoid candidate "ghosting," and navigate economic downturn through hiring, with Ryan Englin 02.05.2023 29:32
These days, hiring is one of the top challenges for businesses everywhere — no matter their size, industry, or geography. But no matter what's going on in the economy or world, there are a few principles that organizations can follow to stay ahead of the curve and pull in the best candidates for open positions. Our guest this week is an expert in hiring and recruitment. Ryan Englin is the CEO a...
How to stop making excuses, earn your worth, and market and grow your business, with Craig T. Ingram 25.04.2023 40:41
There are so many reasons a business could potentially fail. But the difference between businesses that weather the storm and those that go under is that their leaders don't treat those "reasons" as excuses. They treat them as learning opportunities. That's just one characteristic of top leadership that we talk about in this week's episode, with guest Craig T. Ingram. Craig has over 25 years of...
Overcoming trauma to find success in business and life, with Dr. Don Wood 18.04.2023 41:13
The word "trauma" can mean a lot of different things to a lot of different people. And many might think it falls squarely in the "personal" realm, not the professional one. But unresolved trauma can actually show up in business — and can even impact what kind of success your organization is able to have. Our guest this week is someone who has studied the brain and the science of trauma extensive...
Why the vast majority of strategies fail — and how to break that trend, with CEO Aric Wood 11.04.2023 36:50
More than 80% of strategic plans fail. So chances are, if you're an organizational leader, you're (unfortunately) part of that group. But there are ways to turn that tradition around — and actually execute on the strategies you spend so much time designing. Our latest guest is an expert in helping companies do just that. Aric Wood is the CEO of XPLANE, a global design consultancy that serves Fo...
How to align work, life, and self to find true success, with coach and author Kevin Lawrence 04.04.2023 0:04
By now, we probably all know that the concept of "work-life balance" is a myth. But there IS a better way of thinking about how we align our work with the rest of our lives (and personalities). And there's no one better to talk about how to do that than our latest guest. Kevin Lawrence is a straight-talking coach and author who helps CEOs and executives around the world break through business ch...
How to "de-linchpin" yourself and get back to big-picture strategy in your business, with Isabelle Mercier-Turcotte 28.03.2023 47:06
Do you ever feel like YOU are the bottleneck preventing growth within your organization? Unfortunately, it's a common mistake business owners make every day: getting stuck in the weeds, becoming the "linchpin," and slowing down growth. But there is a better way — one that gets you back into the strategic leadership seat, and that gets your organization back on track. Our guest this week is an e...
How to avoid common mistakes with your business strategy, with author Jim Gitney 22.03.2023 44:14
If you've ever had a strategic initiative fail at your organization and thought to yourself, "What am I doing wrong as a leader?" this episode is for you. The truth is, most leaders end up with several failed strategies under their belt. The trick is to stop making the same mistakes and lean into some best practices for strategic planning that *actually* work. There's no one better to teach lead...
From high school dropout to corporate executive and leadership expert, with Ken Hannaman 15.03.2023 49:00
Our latest guest, Ken Hannaman, certainly hasn't gone down the "traditional" route in life. Even though he was a decent student as a teenager, he dropped out of high school. But it's what he's done in the years since — moving all the way up to corporate leadership positions at some of the most recognizable names in restaurants — that makes his journey unique. Ken is the Founder and Possibility...
How to nurture the best client relationships, with gourmet gift business owner Lucia E. Robles 07.03.2023 34:02
Corporate gift giving can often feel stale, depersonalized, and obligatory. But our latest guest, President, co-founder, and Chef Lucia E. Robles, is on a mission to change that — and help companies build better relationships with those they work with. Lucia also knows a thing or two about building great client relationships through top-notch customer service. As the owner of a luxury B2B gourmet...
How to build habits that help you reach your goals and build your best life, with mindset and business coach JM Ryerson 28.02.2023 43:02
If you're a human being, chances are you've failed to reach at least one goal in your lifetime — if not several. But when it comes to actually achieving what you set out to achieve, your daily habits and rituals can make an outsized impact. So, how do you consistently incorporate those healthy routines that move you forward? How do you keep yourself out of the rut of bad habits? Our guest this w...
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