Carl J. Cox
Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's...
Author
Carl J. Cox
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
How To Mitigate Cyber Risks: Rick Jordan 20.08.2024 19:29
In this episode, Rick Jordan, CEO of Reach Out IT, shares his journey from startup to public company by prioritizing cybersecurity. He discusses why he chose to go public, the challenges of scaling an IT business, and the importance of cybersecurity training for small and medium-sized businesses. Rick's insights offer valuable lessons for anyone looking to grow their business while staying secure....
More Sales Psychology With Expert Nicole Cramer 13.08.2024 41:00
In this episode of the Measure Success Podcast, we explore the fascinating journey of Nicole Cramer, who transitioned from a 15-year career as a high school math teacher to becoming a leading sales coach. Nicole dives deep into the concept of relationship selling and why it's more effective than transactional approaches. She offers actionable insights on how to use sales psychology to better conne...
Transform Your Business: Proven Strategies for Growth 06.08.2024 45:34
In this episode of Measure Success, host Carl J. Cox sits down with Zach Carlin, a former athlete who transitioned into a successful entrepreneur. Zach discusses his journey from professional sports to mastering gym ownership and consulting for top companies. Key Takeaways: The power of intentional responsibility. Leveraging customer feedback for growth. The importance of systems and processes. Li...
What Happens With Being 'We' Leaders: Kyle McDowell 30.07.2024 35:45
In this episode of the Measure Success Podcast, Carl J Cox interviews Kyle McDowell, former senior executive and best-selling author of "Begin with We." Kyle discusses his "10 We's" principles that drive cultural transformation. Key Takeaways: Embed the "10 We's" in your corporate culture. Foster a collaborative environment using Kyle's practical tips. Insights from leading 15,000 employees at a F...
From Small Business To Big Success: Gino Barbaro's Story 25.06.2024 22:48
Join us on this invigorating journey on the Measure Success Podcast as our host, Carl J. Cox, engages with the multifaceted entrepreneur and investor, Gino Barbaro. Gino brings a treasure trove of insights from his expansive career in real estate and his philosophical approach to business and life. 🔑 Key Highlights: Real Estate Ventures: Dive into Gino's experience growing a real estate portfolio...
Cody Adent Reveals Secrets to Business Triumph 18.06.2024 39:26
Join us on this episode of the Measure Success Podcast as we talk with Cody Adent, entrepreneur and author of "Winning the Moment." Cody shares his journey from skipping college to founding his first business at 19, and now leading as the president and CFO of Vibrant Management. In our discussion, Cody reveals the pivotal experiences that shaped his professional path and personal philosophy. He op...
Build A Winning Culture With Proven Leadership 11.06.2024 35:16
🎙️ In this episode of Measure Success, we sit down with David Kitchen, founder of Edge Leadership Academy, to explore the 5 Cs of leadership: Character, Consistency, Commitment, Creativity, and Communication. David explains how these principles can simplify high performance and help you build a strong, trust-driven culture. Whether you're a small business owner or a corporate executive, these insi...
Why You Need Press Releases in the Digital Age 04.06.2024 36:24
Join us on the Measure Success Podcast with Carl J. Cox as we dive into the world of press releases and traditional media with Mickie Kennedy, founder and president of eReleases. Discover how small businesses can leverage press releases to increase visibility and credibility in today's digital age. In this episode, you'll learn: The enduring value of press releases in building trust and credibilit...
Surprising Strategies For Professional Growth 28.05.2024 38:22
Join us on this inspiring episode of the Measure Success Podcast, hosted by Carl J. Cox, featuring guest Olivia Atkin, a dynamic entrepreneur and author. Olivia shares insights from her journey of building a multifaceted platform designed to empower others to reach their full potential. In this episode, Olivia talks about her philosophy on achieving success both personally and professionally, how...
Surprising Reasons Why EQ Matters More Than IQ 21.05.2024 35:09
Join host Carl J. Cox in a conversation with Phil Johnson, founder of the Master of Business Leadership Program, on this week's episode of the Measure Success Podcast. Listen as they discuss the transformative power of emotional intelligence (EQ) in our rapidly changing world, as Phil shares his expert insights on adapting to technological advancements and societal shifts. In This Episode, You'l...
Maximize Your Business Value Before A Sale 14.05.2024 36:28
In this episode of the Measure Success Podcast, Addison Adams, an experienced M&A attorney, joins us to share his expertise on the complexities of buying and selling businesses. Addison offers practical advice on preparing your business for sale, avoiding legal pitfalls, and understanding the risks and rewards of earn outs. He also covers the new Corporate Transparency Act and its implications for...
Proven Ways To Increase Sales 07.05.2024 31:09
In this episode of the Measure Success Podcast, Carl Cox talks with Branden Cobb, a fractional CMO with a proven track record of helping businesses grow. Branden dives into the specific marketing challenges faced by small to medium-sized companies and shares how fractional marketing can be a game-changer for achieving quick results. Listen to learn practical tips for increasing sales, creating an...
How to Innovate and Thrive Amidst Market Uncertainty 30.04.2024 41:17
Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for b...
Why Comfort is the Enemy of Personal Growth 23.04.2024 32:48
In this episode, we break down how discomfort can fuel team growth and business success. Learn why stepping out of your comfort zone is crucial for unlocking your team's full potential. Our guest shares key insights on balancing personal success with professional impact and why small teams are often the key to big results. Don't miss these actionable takeaways for leaders and business owners ali...
Listening: Proven Key to Social Media Success 16.04.2024 31:40
In this Measure Success Podcast episode, Vladimer Botsvadze reveals how you can reach a global audience at $0 cost. With social media dominating consumer attention, Vladimer explains why traditional advertising is no longer necessary for building a powerful brand. Listen in to learn how companies like Tesla are thriving without spending on ads, and why showing gratitude and curiosity can be game-c...
Mastering How To Unlock Business Growth 09.04.2024 34:56
Welcome to the next episode of the Measure Success Podcast, where the extraordinary journey of Laura Casselman unfolds. From the dazzling stages of Radio City to the strategic boardrooms as CEO of JVZoo.com and co-founder of Vita Street, Laura shares her unique trajectory to the pinnacle of business leadership. In this episode, Carl J. Cox delves deep with Laura into the essence of strategic plann...
How To Grow Your Business With AI 02.04.2024 35:22
On this episode of the Measure Success Podcast, Carl J. Cox sits down with Lubo Smid, co-founder and CEO of STRV, a tech company building digital products for renowned brands. Lubo shares his insights on the pivotal role of AI, Web3, and agile strategies in driving business growth. Explore how STRV empowers clients, from startups to household names, to scale and succeed by focusing on impactful te...
How To Break Imposter Syndrome In Leadership 26.03.2024 32:18
We're thrilled to announce that the latest episode of the Measure Success Podcast is now available! This week, we sit down with the rising star James Brackin IV, a trailblazer in personal coaching and the voice behind the top 1% podcast. James shares his journey of personal growth, overcoming obstacles, and the secrets to finding and unlocking one's potential. He is our youngest guest ever and his...
How to Improve Business Decisions with Data 19.03.2024 30:22
🎧 New Episode Alert: Maximizing Strategic Decisions & Success: Expert Insights on Decision Science & Leadership In this must-listen episode of our podcast, we dive deep with Sheldon Bernard, a trailblazer in applied decision sciences. Sheldon shares insights on confronting complex issues, such as bias, by pioneering the DIRECT framework, and making better decisions under uncertainty. 🔍 What You'...
Forgotten Secrets To Scaling A Business Portfolio 12.03.2024 31:58
🌟 New Episode Alert! 🌟 🎧 Tune into the latest episode of the Measure Success Podcast, featuring the journey of Elliot & Dom Chapman! In this engaging episode, we see entrepreneurship through the eyes of two brothers who have turned their challenges into their greatest successes. Discover how Elliot and Dom navigated the ups and downs of building businesses, from the early struggles with lead ge...
Revolutionary Conscious Design = More Success 05.03.2024 34:39
Explore the intersection of design and sustainability on the Measure Success Podcast, featuring consulting expert and author Ian Peterman. Host Carl J. Cox, sponsored by 40 Strategy, present a conversation about Conscious Design with Ian, a veteran in product development. Learn how Ian's firm merges design with sustainability to bring innovative products to market, making a positive global impact....
How to Avoid Burnout as a High Achiever 27.02.2024 38:27
Listen to our newest podcast episode featuring leadership expert Jimmy Burroughes, where we explore effective strategies to combat burnout and foster high-performance teams. Learn from Jimmy's extensive experience and insights on building trust, strategic planning, and maintaining well-being in the workplace. This episode offers valuable advice for leaders seeking to inspire their teams and create...
40 Spectacular Strategies To Grow Big 20.02.2024 16:50
Welcome to the Measure Success Podcast, today we share how to boost your business valuation beyond the conventional metrics. In a market driven by EBITDA and industry multiples, we explore how savvy entrepreneurs can significantly influence their company's worth by strategically managing risks. What We Cover: Understanding the Multiple: Learn how the industry multiple affects your business valuati...
Secrets of Successful Strategic Execution 13.02.2024 16:59
Up to 90% of businesses fail to achieve their strategic goals, but you don't have to be one of them. In this episode of the Measure Success Podcast, Carl J. Cox shares his insights on breaking through the barriers that derail so many organizations. Learn how to identify and address common challenges, prioritize effectively, and transform strategic plans into results. Join us for actionable advice...
Secrets To Confidence For Entrepreneurs 06.02.2024 35:48
Confidence isn't something leaders are born with—it's built. In this episode of the Measure Success Podcast, Nicole Kalil, leadership strategist and author of Validation is For Parking, explains how leaders can strengthen their confidence and inspire others. Discover Nicole's proven strategies for tackling "head trash," mastering the rule of three, and maintaining confidence over the long haul. Su...
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