MEANINGFUL: Marketing, Mentoring, Mattering

MEANINGFUL: MARKETING, MENTORING, MATTERING | EPISODE 25 | PRIDE MONTH SPECIAL Our guest is David Harris, a proud native of the Chicago area, was raised in the city's southern suburbs and later earned his B.S. in Business Administration from the University of Illinois at Urbana. His academic journey continued with a fellowship in the African American Studies Department at Syracuse University,...

MEANINGFUL: MARKETING, MENTORING, MATTERING | EPISODE 24 | Harris Zhao, an R&D engineer turned social impact executive, shares his meaningful life story as a queer son of Chinese immigrants. He's currently serving as President for National Association of Asian American Professionals (NAAAP) Boston and Chief Strategy Officer for Get Konnected. He discusses his journey from growing up in poverty...

MEANINGFUL: MARKETING, MENTORING, MATTERING | EPISODE 23 | AAPI HERITAGE MONTH SPECIAL Shane Santiago, President and Chief Experience Officer of Bravely, shares his meaningful life story and his journey in the world of advertising and entrepreneurship. He discusses the challenges he faced as an Asian American in the industry and the importance of representation and diversity. Shane emphasizes the...

MEANINGFUL: MARKETING, MENTORING, MATTERING | AAPI HERITAGE MONTH SPECIAL 10 years after meeting his biological family including and identical twin brother in Korea, Dan Matthews is now a thriving musician and head of partnerships and creative producer at Transparent Arts. In this episode, he shares his journey as a Korean adoptee and his passion for advertising, marketing, and music. He discusses...

MEANINGFUL: MARKETING, MENTORING, MATTERING | EPISODE 21 | AAPI HERITAGE MONTH SPECIAL Our guest in this episode is Jayeel Cornelio, Professor of Development Studies at the Ateneo de Manila University, where he holds the Faura Research Foundation Professorial Chair. Currently based as Visiting Professor at the Center for Asian Democracy at the University of Louisville. His scholarly work revolves...

Asian American women often feel the pressure to conform to the model minority stereotype, fight imposter syndrome, and aim to lead authentically as an "other" in the corporate world. To kick-off this AAPI Heritage Month special, we are joined by Aravinda (Vinda) Souza, the chief marketing officer at RefAssured, a provider for automated reference checks for staffing agencies. With an extensible pla...

Join us in wrapping up Earth Month this April with a special episode featuring Lindsey Coffey, American environmental activist, fashion model, and Miss Earth 2020. Now leading as the Head of Community Engagement and Impact Awareness at EcoBranders, Lindsey continues her vital work in promoting sustainable development. In this insightful discussion, she shares her experiences and strategies for fos...

In this podcast episode, Joseph Alcantara interviews Chase Friedman, Founder and CEO of Vanquish Media Group, and they unearth the myth that purpose-driven and "doing good" marketing isn't profitable. Chase shares his journey from being fascinated with storytelling to becoming a brand marketing leader. He emphasizes the importance of storytelling in branding and marketing, as it help...

In this episode, Joseph Alcantara interviews Jennifer Norman, a beauty entrepreneur and founder of Humanist Beauty and the Human Beauty Movement. Jennifer shares her personal journey as a Korean-American adoptee and how it has shaped her perspective on beauty and compassion. She emphasizes the importance of authenticity, gratitude, and self-expression in the beauty industry. Jennifer also discusse...

What's the huge buzz around the total solar eclipse and how did brands leverage the cultural moment in successfully staging their marketing campaigns? In this podcast episode, I'll discuss the concept of cultural moment marketing and provide tips and strategies for marketers. I'll outline 10 must-do steps for planning and implementing a cultural moment marketing initiative, including r...

Today's episode is about racism, discrimination, and prejudice, and how we, as citizens of the world can be part of the solution so we can put an end to this very pressing social justice issue. I'll bring you to one of the speaking engagements that I've done very recently at Boston University through SpeakOut Boston. This podcast will showcase some snippets to that whole program that w...

Introduction Today, I am joined by Dr. Michael Gerharz, an author and C-Suite advisor from Cologne, Germany. He’s the author of “The Aha-Effect” and the “Leaders Light the Path” manifesto. His blog on “The Art of Communicating” has more than 900 published posts and he’s the host of the “Irresistible Communication“ podcast. Summary Dr. Michael Gerharz discusses his career journey and the importance...

Today, I am joined by Trevor Boylston, Supplier Diversity Manager for Boston Scientific. In his role, he focuses on being a trusted advisor to both his internal stakeholders and the small and diverse business community. Trevor is a transgender man who regularly volunteers with LGBTQ+ organizations in his local community. He enjoys the sport of curling, and spending time with his wife & daughte...

Today, I am joined by Chris Troka, a creative entrepreneur with more than 10 years of experience in creating, improving, and accelerating businesses. He founded Focused-Biz, a digital service provider specializing in website, marketing and technology solutions that leverage AI, automation, CRM, and social media to build relationships and generate leads. He also runs a successful wedding DJ and pho...

Today, I am joined by Daniel Francavilla, a founder, agency partner, brand strategist, college educator, and a recipient of Canada's "40 Under 40" award. He has spoken at a variety of events, conferences, and workshops within the Toronto startup scene and local non-profit sector. He also teaches at Seneca within the School of Marketing and Media at Humber College within Continuous Pr...

Today, I am joined by Kristin Marsoli, a seasoned writer, marketer, and creative leader with more than two decades of experience building and voicing brands across all platforms. She is currently the Marketing Director at Circle Surrogacy, and she and her husband are parents through surrogacy. In this episode, we get a glimpse of how Kristin infuses her professional and personal experience into ma...

Sharing my book review and top 10 takeaways for "Build the Life You Want - The Art and Science of Getting Happier" by Oprah Winfrey and Arthur Brooks. Learn more about the book: Arthur Brooks: https://arthurbrooks.com/ Oprah Winfrey: http://bit.ly/1qMi2jE Follow us in our socials: Instagram: https://www.instagram.com/byjosephalcantara/ LinkedIn: https://www.linkedin.com/in/joseph-alcanta...

Today, I am joined by Faris Aranki, the CEO of Shiageto, a business consulting firm blending strategy and emotional intelligence. Having spent over 20 years delivering strategic change for various businesses around the world, Faris has experienced first-hand the fine differences between success and failure. He came to realize that often what hinders institutions from achieving their goals isn’t th...

Today, I am joined by internationally acclaimed and award-winning LinkedIn expert, online marketer, best selling author, top podcaster and international speaker, Scott Aaron. With a diverse 25-year background in wellness, sales, business, and personal coaching, he had to overcome a lot in his career from his father's 3-year incarceration at a young age, to being married and divorced twice, and hav...

Today, I am joined by Kat Richards, a mother and systems thinker with a passion for collaboration between business strategy, technology, and CX. The Associate Director of Experience Strategy at Digitas, she creates human-centered solutions that challenge the status quo and inequities through inclusive thinking. She also offers mentorship internationally to marginalized groups and first and second...

Today, I am joined by JJ Nelson, a veteran communications professional with over 20 years of experience working with brands across a variety of industries to help tell their unique stories authentically, boldly, and strategically. Currently the Director of Brand Communications at Bergmeyer, he oversees the company’s communications strategy including branding, content, and public relations across a...

Today, I am joined by Arnold Tariga, an internationally educated nurse with more than 15 years of professional experience in various clinical and educational settings in the Philippines, the United Arab Emirates, and the United States. He holds a PhD in Development Education, two Masters’ in Nursing, a Bachelor of Science in Nursing, and a post-graduate certificate in Training to Teach in Medicine...

Today, I am joined by Brian Wholehan, the inventor and owner of EZ Shade, a clip on light cover for exposed bulbs now sold in 46 countries. From Toledo, Ohio, he grew up as a child with special needs. This inspired him to start a career as a Special Education teacher, which also allowed him to travel the world. He worked in 5 different countries building special needs programs. When he moved to Ab...

Today, I am joined by Bernice Chao, an accomplished integrated creative leader, who dedicated her career to elevating brands through innovative storytelling and realizing non-traditional concepts. Her portfolio boasts collaborations with industry giants like Google, HBO, and Amazon. A fervent advocate and thought leader in the Asian and Pacific Islander community, she co-founded the global non-pro...

Today, I am joined by Melissa Dowler, a filmmaker, digital video director, and founder of award-winning production company Long Haul Films and creative studio Be Here Now. Previous and current collaborators include the Mozilla Corporation, TikTok, Virgin Hyperloop, Thomson Reuters, TD Garden, Northeastern University, Sephora, and UPPAbaby. Her work has received millions of views online; been short...