McKinsey & Company

Marketing has been on the frontlines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity.

Globalization isn’t in retreat, but it has morphed into a very different phenomenon, increasingly powered by trade in services and by intraregional trade.

With more than half the world’s population living in cities, congestion and pollution are worsening. Technology may hold the solution—but only if city governments and companies collaborate.

Management teams who engage positively with attackers may find activist campaigns bring ideas that create value and improve shareholder performance. We investigate the levers activists pull to improve the performance of target companies, activist investor trends globally, and how companies can respond positively when they are approached by activists.

As talk of an impending economic downturn takes hold in the business world, executives can take thoughtful steps to help their companies better weather the storm.

As talk of an impending economic downturn takes hold in the business world, executives can take thoughtful steps to help their companies better weather the storm.

A small number of factories worldwide have successfully combined automation, artificial intelligence, and the Internet of Things to achieve game-changing productivity gains. How did they do it, and what can we learn?

Research shows that companies can improve short- and long-term performance by focusing on a small number of carefully selected management practices.

Developing leaders at scale starts with a clear perspective on the leadership skills needed to execute strategy across the organization.

Next-generation mobile networks promise lower latency and higher speeds. Whether telcos can capture the value is less clear.

Next-generation mobile networks promise lower latency and higher speeds. Whether telcos can capture the value is less clear.

Executives and companies can enjoy the benefits of artificial intelligence while also being aware of potential drawbacks and taking careful steps to mitigate their effects.

Governments and companies have much work to do to protect people, institutions, and even entire cities and countries from potentially devastating large-scale cyberattacks.

Design, whether it’s of products or experiences, is not only about aesthetics but also about specific actions taken to boost revenues and customer engagement.

Leaders of high-intensity, high-performing organizations are beginning to recognize the important effects of mindfulness, exercise, and sleep on the body—and the brain.

Behavioral science has become a hot topic in companies and organizations trying to address the biases that drive day-to-day decisions and actions.

This budgeting concept allows senior-leadership teams to put their money where their strategy is, aligning resources with business priorities and setting the example from the top.

At the root of any good decision is categorizing what kind of decision needs to be made, by whom, and how quickly.

This operating model offers business leaders the opportunity for wins in customer experience, cost reduction, and prospects for growth.

Understanding the true principles of agile can give companies the ability to work quickly, boost efficiency and product success, and, ultimately, create real, lasting value.

By redirecting focus, wealth managers can successfully respond to challenges brought on by digital disruption, demographic shifts, and tighter regulation.

CEO Satya Nadella talks about innovation, disruption, and organizational change.

Artificial intelligence has the potential to create trillions of dollars of value across the economy—if business leaders work to understand what AI can and cannot do.

Executives serious about delivering value need to spend more time identifying their organizations’ top performers and most critical roles.

Successful CEOs combine winning strategies with compelling stories and constructive engagement with shareholders.