Maximum Lawyer

In this episode Jim and Tyson talk about the advantages of thinking long term and transforming one happy client into many. Think long term. How many referrals will I get from a particular client down the road, or how many more times will this person is going to hire me if I do a good job. Cost Per Acquisition Of a Client: if your lifetime value of your client is less than your acquisition cost, th...

If one person is asking then more than one person is asking. In this episode Jim and Tyson discuss how to get attention from the marketplace; how to differentiate yourself and let people know that you are not a typical lawyer.    Focus on the customer; what do they want? What does the client want from us?   It’s not only just about pounding your chest and showing in your website all the awards and...

In this episode Jim and Tyson interview Attorney Mike Campbell and go through the issues of running and growing your own law firm. One of the things of growing a firm; it’s like raising a kid, it’s like an organic thing; it’s alive. Mike Campbell graduated from the University of Missouri in 2011 and after working as an attorney for other lawyers for a couple years, he decided to take the leap and...

Some people are just don’t made to run a law firm or solo practice. You don’t like hustling for clients. Finding the people that need our services in a way that is energetic, purposeful and deliberate in a way that attracts people to you and makes them want to hire you.   When you run a solo practice, hustling is fundamental. It’s the only way you will get clients and grow, therefore, it’ll be the...

Things don’t always go our way... In this episode, Jim and Tyson are talking about how to stay motivated, focused, how to keep going; how to get past all the negativity. As lawyers we will have those moments when we are down, when we are bummed out, when a case goes against us; clients won’t stop calling and they are mad at us.  The headaches of collecting money, paying bills… STAY OPTIMISTIC. STA...

Are your accounting books in order? As we always say: let the experts do their expertise. In this episode, Jim and Tyson have Jill Ulett: The Accounting Girl as a guest and discuss about the importance of having tidy accounting books! As a lawyer you will have to keep your books tidy: the IOLTA accounts are tricky and should be set straight. Get a system in place, get somebody who understands how...

You answer your own phone. It telegraphs to potential clients that you’re really not that busy. It telegraphs that you don’t have enough business going on to be able to support someone answering your phone.   It demonstrates you are sort of desperate for the call. It keeps you from doing good work. It distracts you. It is a lack of time management. Clients are expecting a receptionist. It’s more p...

Why in the hell did I do this?!   Sometimes in your career you have to face difficult situations. Situations that will make you doubt of yourself and what your doing. Be strong, move forward. You’ll learn a lot from those bad experiences.   There’s always something to learn and to improve.   Hacking’s Hack: Given the fact that both of the examples in the show touched on the issue of race and Afric...

What are you doing to become the best? In today's episode, Jim and Tyson discuss about becoming the best lawyer and acting like it. Lawyers have the ethical and moral obligation to be the best in their practice areas. You have got to be striving constantly to improve your practice, your knowledge base and your systems. If you are not doing this, you might be having a problem, but if you are, it's...

Can you ever have too many clients? In this episode, Jim and Tyson talk about the conflict of bringing in new clients and working on the ones you already have.   The tactician and the entrepreneur. The two sides of the business. One gets the clients, and the other works on the clients. In other words, both faces depend on each other. You should never focus on only one of them. Bring in the clients...

In this episode, Tyson and Jim talk about the advantages of internalizing concepts from other industries to make your own practice better. When you see something in another industry, instead of having a closed mindset,look at it, play around with it and see how you can internalize it and make it something you can use in your own practice. Learn from other industries, look for ideas to make you pra...

Hernán Cortés was a Spanish conqueror. He was trying to conquer Mexico with only 600 men, and when he got there and saw how huge the enemy was he realized that the only way they were going to do such thing was if his army knew that there was no way back, no turning back. So he burnt the boats. He is the first person to conquer Mexico. Commitment. Commit to your firm. Running and building your own...

In this episode Jim and Tyson talk about how they get people to raise their hands and let us know that they’re interested in our legal services. The before unit: before you get the client. The during unit: your representation of the client. The after unit: after you handled the case. There are lots of people walking around who may need your services. Your job is to identify those people and find w...

In this episode, Jim and Tyson discuss the benefits of building a good and strategic referral network. Usually the best cases, the most qualified leads, come through a referral. Connect with people. That will lead to referrals down the road. http://www.bni.com/ : Network with people, build connections, get referral partners and build trust. Virginia Muzquiz: https://www.linkedin.com/in/virginiamuz...

Use content as a way to teach them about their issues, about the questions that they have. Videos educate your clients and work as a filtering process and an easy way to answering questions. Once you have your video system set up, you can do it for multiple things; training modules for employees, for example. Besides, they work 24h. People get to know you. That’s good for business.   Basic set up...

In this episode Jim and Tyson discuss about whether if it is good or not to run your law firm as a business.  The old guard versus the new guard. Some young attorneys still work exclusively on building their skills. That's great, if you are going to work for somebody. If you are going to build your own firm, you can be the best attorney in the world, but if you don't have any clients you will not...

“The Riches are in The Niches” In this episode Jim and Tyson share with us their personal experiences about niching down and how it helps to grow your law practice and firm! You can’t do more than 2 very well and you can’t market more than 2 very well. Niching down makes your marketing and processes easier, it makes you more efficient. Referral network. You can feed it and it can feed you right ba...

In this episode Tyson and Jim discuss about the perks of managing a growing firm. As you hire more people, there are more people that are dependant of you. Sometimes this consumes your time and your energy. Don't become a bottleneck in your firm. Keep track of what it is that needs to get done. Make a list and then figure out who's the best to do it. This will give you more space and time to you t...

In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm. Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead. Make sure you make up a system to take...

In this episode Tyson and Jim discuss about how to work ON your law firm instead of IN your law firm. Building systems is fundamental. Building systems and building for the future is gonna make a better lawyer. You´re gonna be more efficient, you´re gonna provide better service to your clients, you´re gonna get a better result. Use your present time to make your future better. Choose wisely your e...

In this episode Tyson and Jim introduce themselves and tell us how they began their law journey. Hacking´s Hack: Go on and listen to Dean Jackson and Joe Polish talk about marketing in their podcast - http://ilovemarketing.com/ Go back and start from the beginning, there are lots of great podcasts about marketing! Before unit, during unit, and after unit: you come upon them at different stages of...