Maximize Your Influence

The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. We persuade people based on the words we use. Words affect our perceptions, attitudes, beliefs, and emotions. The words we use in persuasion make all the difference in the world. Lack of focus doesn't equal lack of intelligence — it's proof of an intricate brain Join me f...

Hopefully, you have seen the Seinfeld episode about the Soup Nazi.  Although the character in the show (modeled after a real person) is exaggerated for comedic effect, you could use a few techniques to influence. Here are some potential strategies you could use from the Soup Nazi character on Seinfeld to persuade and influence. The Anchoring Effect and How it Can Impact Your Negotiation The key is...

When you engage people in your message, objections are bound to arise. But fear not! Your ability to handle objections directly links to how deeply people connect with your words. Mastering the art of handling objections isn't just a skill – it's the key to becoming an unstoppable force of persuasion! Selling Kids On Veggies When Rules Like Clean Your Plate Fail vegetable As you embark on your jou...

Using guilt and shame is fast and easy.  They could be doing it both consciously and unconsciously. Sometimes it is the only tool they know how to use.  It could backfire on them, but can we use guilt and shame to persuade ethically.  The answer may surprise you – YES you can. Shame: The Quintessential Emotion Guilt vs. Shame: How Are They Different It's essential to recognize that the use of guil...

Prejudging is one of the most devastating mistakes you can make because you really cannot judge a book by its cover. Many, many times, we find that the people who seem to be the least likely candidates are the ones who become a big part of your business. Join me for this week's podcast #500 with Freebies and fun stuff.  This podcast will focus on The 10 Hottest Influence Tools For 2024.   Get the...

Why Your Last Audience Said You Were Boring.  Many factors can contribute to boredom and disinterest during a presentation.   Avoid the blunders by creating content that is relevant and engaging  Deliver the presentation with enthusiasm and incorporating visual aids.  Be aware of the audience's needs and encourage interaction with the audience.   Join me for this week's podcast on Edutainment, Eng...

We all negotiate every day.  Only 10% of business professionals who negotiate every day have taken negotiation training.  The challenge is they estimate this has cost them millions of dollars.  Who is paying for these mistakes?  Usually, the companies that employ them.  Entrepreneurs know this will just cost them income. Join me for this week's podcast interview with John Lowry.  We will focus on...

So, is that power of charisma good or bad?  I would say is gravity good or bad?  Just like gravity, charisma is neutral.  It is how you use the power that will define you as good or bad.  Some say Adolf Hitler, Charles Manson, Mussolini had charisma.  Sure they did have many of the tools of charisma.  6 Questions Reveal How Charismatic You Are There are many cases of someone who had some of the sk...

We live in a world where people are less trusting, more cynical, and full of skepticism.  Corporate loyalty is a thing of the past.  Belief in government has eroded away.  Everyone around us is confused, overwhelmed, and more difficult to influence and lead.  Now more than ever, charisma is a vital and critical life skill.  Can charisma be taught? Tests of two interventions. Restaurant Tap Water T...

Do You Attract or Repel Others? It's Either The Rizz or Fizz.   The skill of charisma can propel you into leadership and success.  When someone is charismatic, they can connect, bond, and lead everyone and anyone.  Charisma allows you to be more efficient and effective.  Think about this.  It could be you if others aren't responding to you or your influence.  Sure we like to say it is them, but wh...

Have you ever noticed how some people can lead without effort?  People instantly like them and want to be around them.  Have you seen them enter a room, and everyone notices?  Have you seen people always get what they want, and everyone around them wants to give it to them?  How do they command attention and influence with everyone they meet?  This is the power of charisma, and you will see that c...

When negotiating, you have to be prepared for anything.  You need to know the ins and outs, the wants and needs of both sides.  The more you prepare, the more knowledge you have, and the better deal you will get. How to Spot a Manipulator in 5 Seconds or Less Negotiation is part of everyday life.   As they say - You deserve what you negotiate.   The challenge is negotiation has changed.   Many peo...

Knowing when to shut up and stop talking in persuasion is a major blunder.  Are you able to take their temperature, gauge their interest, or respond to their needs?  Are you the data dumper (Vomit) and overwhelming them with too much information?  What signs or signals are you looking for when wrapping it up and asking for their business? When Is It Time To Shut-Up? By paying attention to these cu...

You are trying to influence someone to change and improve their life.  It will enhance every aspect of their life, BUT all you get is resistance.  What is going on?  How can you get others to accept worthwhile positive change that will benefit them? Where does this resistance come from?  Let's explore this resistance and those common reasons why people may resist positive change. For more info abo...

Influencing and motivating children requires a different set of persuasion tools.  Their brain is not fully developed until they are 25.  This means you have to adapt to their way of thinking and adjust your influence tools to them. Why Do Teenagers Take More Risks Want more tips and techniques on How to Persuade Kids, Teenagers, And Those Without Frontal Lobes?  Join me for this week's podcast, w...

How do you build value so you don't have to fight on price?  Only rookies fight on price.  We all know you get what you pay for – so why is everyone fighting on price when only 6 percent of our purchases are based on price? If they say it is too expensive – you have blown your presentation.  So, how do you create value or demonstrate the benefits of our product or service?  Here are a few ways to...

I know you love to use Powerpoint.  Those slides make everything so much easier, and you won't forget anything.  You don't need as much preparation time, BUT your audience hates it, and it is not persuasive. Let's discuss the top 3 complaints about Powerpoint and how to fix them. So, Why Did Jeff Bezos Ban Powerpoint From His Meetings?  Do you want to know more about the science of visuals and how...

Have you noticed the dramatic changes in presentations, communication, and training?  The focus used to be on education.  The latest research reveals that we need to spend more time grabbing your audience's attention and maintaining their interest. Creating and delivering persuasive presentations can be challenging.  Anyone can inform, but is it influential?  Does your message have an impact?  Is...

Is silence overused and abused?  Yes, but you still need to use.  When it is used in the wrong way or with the wrong person, you can come across as unprofessional and create the wrong type of tension.  The goal of silence is to indicate that you are approaching the end of the negotiation, and the silence is the signal to make a decision. Listen for a few keys to help you use (not misuse) silence t...

The thought of using the "dumb is smart" technique in persuasion and sales may seem counterintuitive because your prospect wants to deal with the expert.  This strategy has two parts.  This is the ability to simplify your message and simplify your presence.  Sometimes, your presence with a prospect can be too complicated or arrogant.  Believe your own lies Join me for this week's podcast on Dumb I...

  I want to explore ways to resist another person's unethical persuasive attempt on this podcast.  This is good to know for you as a person and as a persuader.  As a person, this information will help you resist unwanted persuasive attempts.    How to build a habit in 5 steps, according to science   As a persuader, you will see some of this resistance or behavior in your prospects and need to adju...

Influential individuals have the ability to understand nonverbal cues. By learning to read body language, you can gain insights and adjust your approach accordingly. Look for clusters of these nonverbal signals, as one alone may not provide a complete picture. 8 Ways To Identify A Liar Why do people lie?  Want to know how to spot a liar?  Would it be beneficial to be able to detect deception?  Dis...

Join me for this week's podcast on How To Influence As The Underdog (Dark Horse) - The David And Goliath Effect. I will explain the David and Goliath Effect and how to leverage it to persuade with power.  I will explain additional techniques on how to use these concepts to get more support and increase your sales. Coffee Cup Test Charisma is the 20% that gives you 80% of your results. Charisma is...

Charismatic individuals and psychopaths have mastered the ability to influence others.  Both have the tools and traits to get others to see their point of view.  10 insights into the mystery of charisma The Quality That Makes Some Psychopaths So Successful  Those are the similarities, but there are also many differences.  Join me for this week's podcast: Are You Charismatic Or A Psychopath ?  You...

Why do people tend to resist you?  For some reason, the moment they sense you are trying to sell them or persuade them to do something – they go in the opposite direction. So why are you getting resistance?  Are you causing it or is in coming from your prospect?  Join me for this week's podcast on Selling through Resistance and Stigma - Interview With Franco Perez .  You will discover how to deal...