Kurt Mortensen

Maximize Your Influence

Business EN ↓ 605 episodes

Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!

Author

Kurt Mortensen

Category

Business

Podcast website

maximizeyourinfluence.com

Latest episode

Jul 8, 2026

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Episodes

Episode 205 - What If The Competition Has The Same Price? 13.09.2017

Charisma is influence.  In other words, getting others to do what you want them to do and like doing it.  People get uneasy when you talk about influence, but just like power, it is neutral.  Some feel it can't be learned, others get uneasy that it might get misused and some pretend it is not that important.   Charisma and influence go hand in hand.  It can be used with your leadership, your compa...

Episode 204 - Negotiation Blunder: Position vs Problem 06.09.2017

Negotiation: Face-to-Face, by Phone or via E-mail In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation. Their answer? It depends.  Face-to-face communication is more likely to alleviate any possibility of miscommunication or deception. When you're actually the...

Episode 203 - Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 3 30.08.2017

Reduce to the Ridiculousness (JND): This technique involves paring down your request to something that seems manageable, easier to comprehend or easier to monetize. Let's say you are trying to convince someone to purchase a life insurance policy. The client wants a $250,000 policy and you feel that is not high enough for his needs. To adequately take care of his family, you suggest a $500,000 poli...

Episode 202 - Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 2 22.08.2017

"Door-in-the-face" is one of the most common techniques for implementing the Law of Contrast. Basically, an initially large and almost unreasonable request is made, likely to be declined—hence the "door slammed-in-the-face" as the prospect rejects the proposal. Then a second smaller and more reasonable request is made. People accept the second request more readily than if they'd just been asked ou...

Episode 201 - Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 1 16.08.2017

Never fight on price.  Price in not the issue – you are the issue.  Only 6% of things are bought on price. Anybody can fight on price.  Let's learn 14 techniques to make price a non-issue.   "Price is what you pay. Value is what you get."  Warren Buffett   This is all about human perception. The human mind has to find a benchmark or comparison to make judgments, especially when we are talking abou...

Episode 200 - Words That Kill Persuasion And Words That Influence 08.08.2017

Verbal Packaging &  The Leverage of Language The more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions. The words we use in the persuasion process make all the difference in the world. Language used incorrectly will trigger the wrong respons...

Episode 199 - How to Create Trust in Strangers – Robin Dreeke FBI Interview 01.08.2017

Robin Dreeke FBI Interview Did you ever leave an interaction saying to yourself, "That could have gone better?" Do you want to improve your leadership, interviewing, sales, and trust building skills for every aspect of your life? A counter-intelligence expert shows readers how to use trust to achieve anything in business and in life. Robin Dreeke is a 28-year veteran of federal service, including...

Episode 198 - Raise Your Price, Work Less & Make More Money – Interview with Dave Negri 25.07.2017

Dave Negri's Secret Price Weapon  Using "pricing" as a marketing strategy is often overlooked by entrepreneurs.  It may be a little scary, butsometimes all you need is a higher price point to become more attractive to your target market.   The affluent tend to associate higher prices with higher value. When someone is looking for the "best" - choosing the cheapest person is not the path he or she...

Episode 197 - TEFAMA - How The Brain Works 17.07.2017

Amy Cuddy – Non Verbal Link I have already spoken at length about the necessity of positive mental programming and the initial steps one must take to put this powerful tool into practice. Great persuaders gain control over their destiny by controlling and directing their thoughts. Considering that our actions are emotion-driven, and our emotions are thought-driven, we've got to get our thoughts on...

Episode 196 - Anthony Iannarino - Becoming The Trusted Advisor 11.07.2017

Anthony Iannarino  -  Becoming The Trusted Advisor   What Is Not Advice  Your product is not advice. Nor is your service. Nor are the solutions that you happen to sell. The features, benefits, and advantages of what you sell are not advice either.  Your management team isn't advice, and as impressive as your board members may be, they aren't advice. You know what else isn't advice? All of your loc...

Episode 195 - Lie Detection and Human Deception 28.06.2017

Negotiation Versus Persuasion Let's talk about where negotiation fits into the world of persuasion and the difference between the two. Persuasion occurs when your ideas are so convincing that the other party ends up adopting your point of view. With persuasion, there is no compromising as there is in negotiation. Rather, the other party willfully and enthusiastically abandons their position to emb...

Episode 194 - Sales Strategies of Top Producers– Scott Ingram 20.06.2017

This episode features guest Scott Ingram - In this episode learn all about why mindset and belief in yourself is absolutely fundamental. And the tips and tricks in getting yourself there. And how to show your customers/prospects that you truly care.  Kurt and Scott discuss how important it is to be constantly learning, absorbing and surrounding yourself with the best. They also discussed how most...

Episode 193 - The Art of Persuasive Emails 13.06.2017

The Value of the Simple Statement Simple is better than complex. Since we are unable to recapture or replay our spoken words, we hope that they will be correctly interpreted the first time they are heard. Unfortunately, spoken words can be the most misread and misinterpreted form of communication, and therefore, can be a great hindrance to effective persuasion. When you're in a persuasive situatio...

Episode 192 - Humor, Improv and Influence - Interview - Kelly Leonard 06.06.2017

What Does Improv Have To Do With Business? With guest Kelly Leonard from www.secondcityworks.com   The ability to thrive amid change requires 4 things:   ·         The ability to recognize where you are in any given moment ·         The flexibility to choose a new path ·         A willingness to collaborate on a solution ·         The freedom to take a risk…and to learn from failure   Great tenets...

Episode 191 - Handle the Heckler - Audience Control 31.05.2017

This podcast is going to focus on how to handle the heckler and maintain audience control in any situation.  One of the key factors is getting to know your audience.   It is critical that you understand where your audience is coming from and what their needs and wants are. What do they really want to know? What are they searching for? What information can you present to bridge the gap between what...

Episode 190 - Beliefs that Sabotage Success 24.05.2017

Synchronized Beliefs Very closely related to directing our thoughts are our beliefs or belief systems. Just as airplanes have guidance systems to direct them, so do we have systems guiding and shaping what we think, do, and believe. Without these influences, we will miss our intended destination, just like an airplane out of touch with the control tower would never be able to land.  What if you ha...

Episode 189 - Leadership Expert – Jon Gordon 18.05.2017

Jon Gordon's best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, MLB coaches and teams, Fortune 500 companies, school districts, hospitals and non-profits. He is the author of numerous best-selling books including The Energy Bus, The Carpenter, Training Camp, The Seed, You Win in the Locker Room First and...

Episode 188 - Charisma #3 – Inner-Charisma – Your Inside Dictates Your Outside 15.05.2017

Charismatics have the ability to focus quickly in the moment similar to great athletes.  To master the area of focus and concentration, we must implement what athletes do before, during and after the competition.   •           Visualize the win or the outcome before it happens •           Constant self-discipline even when it hurts •           Refocus after failure and learn from those mistakes • ...

Episode 187 - Charisma #2 – Empowering Others & Contagious Cooperation 08.05.2017

Many think that when they get into positions of leadership or prominence that others should be serving them or looking up to them.  This is great way to turn people off and decrease your ability to be charismatic.  If your only focus is on you, then eventually all then the focus will be off you.  Sure others might run to your attention, but they are doing it for money or recognition, they are not...

Episode 186 - Charisma #1 – Presence – What Do You Radiate? 26.04.2017

Passion is very contagious.  When you transfer this passion, the people around you start to radiate that passion.  They perform better, if it is at work, it is no longer work.  They become more proactive, more willing to work as a team and become more optimistic.  When you have tapped into this passion you become more determined and it increases your persistence.  It starts to become a burning des...

Episode 185 - Likeability and Charm Create Charisma 20.04.2017

Rapport: The Instant Connection   Rapport is the secret ingredient that makes us feel a harmonious link with someone else. It is equivalent to being on the same wavelength with the other person. Rapport is the key that makes mutual trust materialize. Have you ever met a perfect stranger and just hit it off? Finding plenty to talk about, you almost felt as if you had met before. It just felt right....

Episode 184 - Create An Instant Connection With Anyone 12.04.2017

Similarity: Similar Is Familiar Similarity theory states that familiar objects are more liked than less familiar ones. The same holds true with people: We like people who are similar to us. This theory seems to hold true whether the commonality is in the area of opinions, personality traits, background, or lifestyle.   I can remember walking in a foreign country, taking in the unfamiliar sights an...

Episode 183 - Emotional Hijacking and Toxic People 05.04.2017

Emotional States: Understanding Feelings and Moods Charismatic people know there is a fine line between logic and emotion.  To influence someone you have to have both.  Emotion will override logic every time.  I am going to assume here (I know I shouldn't do that) you have the ability to form a logical argument.  Emotion is the missing piece for most people that want to become more charismatic.  V...

Episode 182 - How to Create The Perfect Persuasive Presentation – Part 2 29.03.2017

That first thirty seconds with your audience are critical. How do you start? Great persuaders craft and design their message. There is no room to wing it. Your opening is where your audience formulates and settles into their impressions of you. Think of your opening or introduction as comprising no more than 10 percent of your full presentation. Budgeting your speech in this manner forces you to o...

Episode 181 - The Perfect Persuasive Presentation 22.03.2017

Structuring Persuasive Presentations Why should we be concerned with the structure of a persuasive presentation? Top predictor of professional success is how much you enjoy and how good you are at public speaking.   Studies also show the ability to give presentations was ranked as the most critical skill needed to move up in today's business environment.   Before we jump into the meat of this topi...

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