Max Your Business

This week's key takeaway: Set SMART goals to ensure you achieve success - with Ben Fewtrell and David Carlin   Episode intro: SMART goals are not just clever goals - there's a lot more to it than that. Ben and David explain what SMART stands for, and share a whole host of other insight to help you set goals that are meaningful and achievable.   Although setting goals based on a clever acronym migh...

This week's key takeaway: Test, Adjust, Measure - with Ben Fewtrell & David Carlin   Episode intro: You cannot manage what you don't measure! That's one of Ben's favourite phrases, and although it seems obvious, it's a worthwhile reminder for all of us. The most successful businesses are the ones who know exactly what's going on from top to bottom.   But how do you test, adjust and measure properl...

This week's key takeaway: How well do you know your business? - with Ben Fewtrell & David Carlin   Episode intro: It's amazing how many business owners cannot tell you how profitable their business is. Are you one of those business owners?   Understanding your profit and projected profit should be the number one priority, but all too often, it isn't. It doesn't have to be this way! This week, Ben...

This week's key takeaway: Improve your conversion rate with a sales process - with Ben Fewtrell & David Carlin   Episode intro: Conversion rates are so darn important, but they're often overlooked. So many business owners are obsessed with chasing more leads through marketing and branding… but what about the leads you already have?    There is no one-size-fits all solution, but there is most certa...

This week's key takeaway: Systems are great for business… but where do I start? - with Ben Fewtrell and David Carlin   Episode intro: We like to say that 'system' stands for "saving yourself time, energy and money". Although it can take a lot of time to map an effective system, if you do it correctly, it will be worth it in the long run. Don't be put off! Take that time out of the day-to-day and s...

This week's key takeaway: Get your business to work harder for you - with Ben Fewtrell and David Carlin   Episode intro: Imagine finding the holy grail of a business that makes you more money for less effort? Rest assured, it can be done… and it's simple!    Ben and David have mapped out the key areas you need to focus on to effectively leverage what you've got. They've been telling this to client...

This week's key takeaway: Get your customers spending more - with Ben Fewtrell and David Carlin   Episode intro: It sounds obvious, but if you can crack the code of how your customers can spend more, you'll be onto a winner! Think in terms of 'cost of sale'. It's so much more efficient for your business to sell more to one person than to sell less to more people. You'll save on marketing and sales...

This week's key takeaway:   How to manage your email effectively - with Ben Fewtrell and David Carlin   Episode intro: The world has had four decades to get used to emails, and yet we still see business owners and senior managers wasting valuable time on them. Like any task in business, replying to emails should be prioritised in order of importance and/or delegated to somebody else… but it normal...

This week's key takeaway: Working ON rather than IN your business - with Ben Fewtrell and David Carlin   Episode intro: Are you running your business to simply give yourself a job? Well maybe you shouldn't! There are bigger goals to aim for. And here's another question: would your business be viable if you paid yourself the market rate for the work you do?   If you've answered 'yes' to either of t...

This week's key takeaway: The Dangers of Discounting - with Ben Fewtrell and David Carlin   Episode intro: Don't be swayed by big companies with big suppliers giving discounts. Your own business is likely to have different margins, so you must be mindful of this. Before you discount anything… know your numbers!   Remember that a seemingly small discount will have to deliver a big increase in sales...

This week's key takeaway: Managing your cashflow - with Ben Fewtrell and David Carlin   Episode intro: Cashflow is one of the fundamentals of business, but it's amazing how many people don't do it properly. So many potentially good businesses go broke because they don't get the basics right!   And remember: a cashflow forecast is YOUR job, not your accountant. If you want to do it properly, you sh...

This week's key takeaway: Take control of your time - with Ben Fewtrell and David Carlin   Episode intro: How many times do we hear the phrase, "I don't have the time"? And how many times have you said it yourself? If there's one thing you should take from this episode, it's that you should always question it! As Ben says, iIf you believe you have the ability to make time, you'll make time."   Ben...

This week's key takeaway: Keep your planning simple - with Ben Fewtrell and David Carlin   Episode intro: This is a great time to be planning! The financial year has ended, so it's time be looking ahead to where you want to be in the next year and beyond. But how are you going to get there?   It's very easy to have goals and aspirations, but not so easy to build the path towards them. But don't wo...

This week's key takeaway: Structuring your business for growth - with Ben Fewtrell and David Carlin   Episode intro: Are you stopping your business from growing? You might be good at what you do, but if the business is too reliant on the knowledge in your head, you could be getting in the way of progress.   Next question: Do you want a business, or do you simply want a job? If you want a business,...

This week's key takeaway: How to use Lead Magnets in your marketing strategy - with Ben Fewtrell and David Carlin   Episode intro: If you're going to sell anything in substantial volume, you're going to need lead magnets. If you're not familiar: a lead magnet is something of value that you can offer to attract people to your business. This very podcast is a lead magnet!   Ben and David will take y...

This week's key takeaway: 5 tips to setting meaningful KPIs - with Ben Fewtrell and David Carlin   Episode intro: A lot of people struggle with KPIs, but there really isn't anything to be scared of. Think of KPIs as being like the dashboard in your car where you need to pay attention to your fuel, speed, tyre pressure etc. If you find the equivalent measures in your business and monitor them on an...

This week's key takeaway: How to get your business working harder than you - with Ben Fewtrell and David Carlin   Episode intro: Welcome to the very first episode of the Max Your Business podcast! Strap yourself in for a load of key business insight from Ben Fewtrell and David Carlin: top-level business coaches and trainers over many decades.   Ben and David work from a five-stage process for buil...