Matt Report

Follow my WordPress newsletter https://thewpminute.com/subscribe During a pre-sale call for my consulting  service, a client asked me if I did content marketing “campaigns.” Now there are PPC campaigns, impression campaigns, and even some podcasting could be looked at as a campaign — but not your overall content marketing. Here’s why: If you’re looking at content creation as as this thing you “do”...

Follow my WordPress newsletter https://thewpminute.com/subscribe Think about the high performing companies you subscribe to and the image they portray on the web, in social media, and within your inbox. I’m a raving fan of a company that uses a monkey as part of their brand. Can you guess who that is? Mailchimp. Where the name might sound foolish and playful, it’s one of the smartest pieces of sof...

Follow my WordPress newsletter https://thewpminute.com/subscribe I’m really excited to sit down and chat with the developer of wpForGlass , a WordPress plugin for publishing via Google Glass. When the news broke, the first thing that came to my mind was, “Who is Ozzy Farman and this agency Weber Shandwick?” Why is that important? In my humble opinion, this type of plugin is forward thinking. We’re...

Follow my WordPress newsletter https://thewpminute.com/subscribe Sometimes I should learn to keep my mouth shut. But if I did,  we wouldn’t get awesome interviews like this one with James Schramko of superfastbusiness.com . I was listening to James interview on another podcast and he lead in to how easy it is to launch a WordPress website. Even more so, how fast and   cheap it is. Call it passion...

Follow my WordPress newsletter https://thewpminute.com/subscribe Am I the only one that has an urge to start writing a book when the winter time rolls around? Brian Casel returns to The Matt Report to discuss his latest Launch Design for Conversions . This isn’t a typical interview, we’re getting right to the good stuff including planning your book, marketing, sales expectations and supporting cus...

Follow my WordPress newsletter https://thewpminute.com/subscribe After a month of post production it’s finally here! Wondering what the WordPress startup community is up to? Check out these 4 new startups and join in to hear the judges rate their pitch and business model. Listen to the audio version Matt Report - A WordPress podcast for digital business owners Episode 1: WordPress Startup Challeng...

Follow my WordPress newsletter https://thewpminute.com/subscribe Well, it’s finally happened. I interviewed Brian Gardner. If you don’t know who Brian is, where the heck have you been? He’s  the first WordPress entrepreneur to pioneer the premium theme business as we know it today. He started StudioPress over six years ago as a passion project and soon became the de facto site to purchase premium...

Follow my WordPress newsletter https://thewpminute.com/subscribe Just getting back from PressNomics and flipping through my Rolodex of awesome new connections. Oh and catching up from jet lag — sorry Rebecca . ★ Support this podcast ★

Follow my WordPress newsletter https://thewpminute.com/subscribe You’re an entrepreneur still trading time for dollars —  how do you get out of that? You launch a new WordPress website for a client and everyone is excited to go live — but wait, they wanted you to upload their 1,000 pages of content. It wasn’t your responsibility. Months later you realize you’ve been teaching them the same steps ov...

Follow my WordPress newsletter https://thewpminute.com/subscribe I can’t believe it took 51 episodes to get the guy who puts the  hustle in being a WordPress entrepreneur. Meet Syed Balkhi  the man behind WPBeginner.com , one of the world’s largest free WordPress resources. How does he manage this publication, monetize and build a team around it? He’s also spearheading a new SaaS app built on Word...

Follow my WordPress newsletter https://thewpminute.com/subscribe A while back I said Shane Pearlman is the Godfather of Freelancing. If that’s true, than Bill Erickson is a made man. I’ve been a fan of Bill  since I stepped on to the scene of WordPress some time ago. From a distance, he has a really lean and mean service product. “Your WordPress website in 5 days all for twentyfive-hundred smackar...

Follow my WordPress newsletter https://thewpminute.com/subscribe Roughly 2.2 million total free downloads across 9 themes and monthly revenue upwards of $35k a month. Meet Trent Lapinski , CEO of CyberChimps themes. I invited Trent on to the show to tell us all about what it’s like to earn a living selling premium themes and supporting such a large install base. Aside from the massive responsibili...

Follow my WordPress newsletter https://thewpminute.com/subscribe If there were ever a mob or “Family” of WordPress freelancers, it’s a safe bet that Shane Pearlman would be head of the family. I had always known about Modern Tribe and their successful plugins, but I never knew much about their progressive take on the WordPress service business. Now that I’ve had the chance to sit down and talk to...

Follow my WordPress newsletter https://thewpminute.com/subscribe How long have you been freelancing? Long enough to think you’re the man? Brian Richards is one of the keenest entreprenerus that I’ve interviewed. The funny thing is, he never set out *expecting* to be one. See like most of us starting out in WordPress, we did some favors, got paid a little bit and then realized that we could make a...

Follow my WordPress newsletter https://thewpminute.com/subscribe What goes up must come down or in our case, what went down came back up?! You be the judge in my latest interview with Brad Touesnard of Delicious Brains and WP Migrate Pro plugin. Before Brad was helping you migrate WordPress databases, he had visions of bringing an app store like experience to WordPress. It’s what he described as a...

Follow my WordPress newsletter https://thewpminute.com/subscribe Oh the WordPress media industry — how we love thee. When the news of WPDaily.co shutting down landed on us so abruptly, it left a few of us scratching our heads to say the least. What would happen to it? Who would buy it? Where’s my WordPress news? Well it’s been a few weeks since the announcement of it’s new home TorqueMag.io and I’...

Follow my WordPress newsletter https://thewpminute.com/subscribe What do you do when your agency is burned by bad service and unlucky outsourcing? Roll your own offering. Our latest guest Robert Neu of YouNeedFat.com takes us down the journey of starting his WordPress agency and why web marketing along with seo services became the cornerstone of his success. Armed with a developers background and...

Follow my WordPress newsletter https://thewpminute.com/subscribe At the MattReport, we’re always looking for new and interesting ways folks have launched their WordPress business. Some people believe that there’s no difference in a WordPress business, than say, a banana stand — I disagree. Enter Eric Hamm creator of the Catalyst framework and the Dynamik Website Builder  to challenge just that tho...

Follow my WordPress newsletter https://thewpminute.com/subscribe If you’re a premium WordPress shop or just running your own business, where do you set the bar? My next guest has a relentless pursuit to create something awesome that his users will love. But hey, that’s easy when you’re total revenue from a premium plugin exceeds $1 million in sales right? Not so much. Meet Dale Mugford co-founder...

Follow my WordPress newsletter https://thewpminute.com/subscribe Every now and again you come across an individual who is just knocking it out of the park with awesome stuff. Recently for me, it’s Chris Lema an author, speaker, coach, VP and WordPress blogger. If you don’t already subscribe to his blog  or follow him on Twitter — you should make a point to do so. Chris joins us today to talk about...

Follow my WordPress newsletter https://thewpminute.com/subscribe Brad Williams founder of WebDevStudios joins us to give us a behind the scenes look at this fast growing WordPress agency. He’s also a fellow WordPress media man and hosts The Dradcast another WordPress podcast. (It’s great, just don’t tell him I said so.) Here’s a fascinating journey of an entrepreneur who picked up his whole life t...

Follow my WordPress newsletter https://thewpminute.com/subscribe Yes, I jumped Jeff of WPTavern ahead of the line! The orignal WordPress media man has been all in the news lately . One fascinating thing about Jeff is, he never fancied himself an entrepreneur. Like many of us, he stumbled upon WordPress and started using it on his own. He fell in love with writing about tech and then that passion t...

Follow my WordPress newsletter https://thewpminute.com/subscribe I found Brent through this article , where he told us never to say  WordPress in our web project negotiations. We want to leave the tech out of the conversation and focus on what we’re solving. After 15 years in the business and selling his agency in 2012, Brent has an interesting story to share about his new pivot into an education...

Follow my WordPress newsletter https://thewpminute.com/subscribe I invited Adam Warner on to the show to talk about his revenue at FooPlugins . For this episode, I was looking for someone  who has grown their WordPress business to $60k in annual revenue. What I wasn’t prepared for, was his story about  losing $30k+ in his first business. Get your notepad and pen ready, there’s a ton of good advice...

Follow my WordPress newsletter https://thewpminute.com/subscribe With so many WordCamps and new WordPress meetups cropping up it’s hard to decide where to spend your frequent flyer miles. But, what if you don’t have to leave your couch? By day  Scott Basgaard serves happiness at WooThemes — by night he’s bringing the entire world together in a 24 hour marathon of WordPress sessions on WordSesh.org...