Masters of Search

Luis Rodriguez has 12+ years of international SEO experience and led organic growth at Uber and most recently Miro. He let me pick his brain for 60 minutes about scaling organic growth in PLG companies. Here are my 4 favorite takeaways. 1) Snake oil is actually useful All the panic and noise in SEO right now is helping the industry. It's forcing SEOs to go deeper, connect with experts, and prove t...

Most people will tell you SEO takes too long for early-stage startups. That it's a waste of time when you're at zero. Today, you’ll hear proof why this is a limiting belief, and we’ll show you exactly how to start. My guest today is Irina Maltseva, a Barcelona-based Growth Advisor who's helped companies like Aura, Sphere, Artisan, Hunter, Riverside, and Nextiva build their organic growth motion fr...

STOP starting your content workflows with keyword research. If you don’t trust me, trust someone way smarter than me — and learn why it’s just one piece of the puzzle. New #MastersOfSearch episode with Margarita Loktionova (Content Marketing Lead @ Semrush) is LIVE now. Here's what we covered: → Why customer research should come before keyword research → How to use keywords to validate demand, not...

This might be the most niche flex ever, but I'm pretty sure this is the first ever publicly documented talk with a Director of AEO. Prove me wrong. Andy scaled a site to Alexa Top 100 and grew revenue from $900K to $22M. Now he's leading AI search strategy at Telnyx with 14K clients like Microsoft, Zillow, and Cisco. Here's what we covered: → Why AEO and SEO will be the same thing in 1-5 years → w...

Tomasz Niezgoda (CMO @ Surfer) let me pick his brain for 60 min on how they bootstrapped to €15M ARR, get ~20% of paying customers from AI Search, and talked to 50+ customers per week in the early days. If you care about SaaS, bootstrapping, SEO, AI Search, or marketing in general, this conversation is packed with insights. Here are 5 things that stood out: 1) They didn't touch SEO for 4 years Whi...

Bert Winterfeld runs performance marketing at HERO Software (B2B SaaS, Series B, >$50M funding) with 6-figure monthly budgets. One of the key insights he shared in our Masters of Search interview was: Paid search in B2B always hits a ceiling, and only branding breaks through it. If you're running performance marketing at a startup with serious search budgets, this episode is packed with insights y...

Eoin Clancy is Head of Growth at AirOps, one of the most exciting AI platforms currently helping marketers scale content operations. Before AirOps, Eoin spent over 6 years at Telnyx, scaling from Growth Engineer to Head of Marketing, where he also got his first taste of AI tooling. He founded "Build AI-First" in late 2023, positioning himself at the forefront of AI-driven growth strategies. ▶ Let'...

Carla Chicharro is Director of Revenue Marketing at Mitiga Solutions, one of Europe's most innovative climate tech companies specializing in climate risk intelligence. What makes Carla particularly fascinating is her long journey from the travel and hospitality tech industry, especially at Lodgify, now switching gears to climate tech. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.co...

Ayla Grzegowski is Team Lead Content & SEO at awork, a Hamburg-based B2B SaaS startup that's making waves in the project management space. What makes awork particularly interesting is their David vs. Goliath story. They're competing directly with international giants like Asana, Monday.com, and Trello. So far they're pretty successful with it and Content and SEO has played a big role in that succe...

Margus Veeber is Head of Web at Pipedrive, one of Europe's most successful SaaS unicorns, competing with the likes of HubSpot or Salesforce. Pipedrive has had great success with SEO over the last years, driving more than half a million monthly organic visitors and thousands of signups. What makes Margus particularly interesting is his unique perspective on how web strategy and conversion optimizat...

Federico Cutillo is Head of SEO at home24, one of Europe's leading home & living e-commerce platforms competing with giants like IKEA and Wayfair. What makes Federico particularly fascinating is his 7+ year tenure leading SEO at home24. He joined about a year before the IPO and helped shape the global SEO strategy for 6 markets. ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/n...

Kirk Williams is the founder and owner of ZATO PPC Marketing, a US-based agency completely focused on Paid Search. Kirk has been the named the #3 Most Influential PPC Expert for 2025, his 9th year on this list. 📌 Check out https://zatomarketing.com/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ K...

Mike Rhodes has become one of the most influential voices around PPC and AI. After building and selling four businesses, Mike has spent a lot of time building products like the famous PMAX Insights Script and teaching people how to do the same. 📌 Check out https://8020agent.com and https://adstoai.com ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on...

Bob Meijer has spent over €100M on Google Ads, is a 2x Top 50 Most Influential PPC Expert, and built a 1,900+ member community, but he almost never does interviews anymore. Until I asked him to join mine. Together with Miles, Bob co-founded PPC Mastery and started The PPC Hub. One of the largest (if not THE largest) PPC communities on the planet. While most PPC "experts" are busy selling courses w...

Felix spent 10 years building the marketing that led sevdesk from startup to a €400m exit. In this episode of the Masters of Search, he’s revealing how search (especially SEO) played a key role in it. While most marketing leaders jump companies every 2–3 years, Felix stayed the course at sevdesk for a full decade. And it paid off big time. He told me that search marketing was one of the key pillar...

Matthäus built one of Germany's top SEO agencies in less than 10 years, working for A-level clients like HelloFresh, Henkel, or KfW. This Thursday, he's sharing his learnings and how he navigates his 80-person agency through the GEO transformation. While most SEO consultants are still working solo or with small teams, Matthäus co-founded Claneo with Magdalena and Martin and scaled it to 80 people....

David Konitzny has probably spent 100+ hours figuring out how AI Search really works. While most SEO professionals are still guessing about AI search, David has been reverse-engineering the actual systems. As Product Owner Organic Search @ KKP (Kosch Klink Performance GmbH), he's not just theorizing but dissecting Google's and ChatGPT's code, extracting internal AI prompts, and analyzing real perf...

Malte Landwehr just quit his 6-figure corporate job (VP SEO @ idealo) to bet everything on AI search. So I went live with him on the 1st episode of "Masters of Search", to ask him everything about it. Malte spent 5 years leading one of Europe's strongest SEO machines. And he walked away from it all to join a 10-person AI startup. Why? Because he believes we're about to witness the biggest shift in...