Masters of Scale

The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads reveal about where marketing is headed next. Treseder unpacks the business impact of Bad Bunny’s halftime show, what it s...

Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-forward message. He talked with Jeff Berman about the bold ad, how marketing is changing, big brands' delayed embrace of social media, and more. Masters of Scale weekly newsletter: https://mastersofsca...

Eric Yuan saw frustrated customers and wanted to make the product he worked on better – but couldn’t convince his bosses. So he struck out on his own and founded a competitor: Zoom. Yuan talks with host Jeff Berman about building Zoom into a massive player, how it handled 30x growth when the Covid pandemic hit, how he led the company through a painful round of layoffs, and more. Masters of Scale w...

TV host, producer, author, and UN Goodwill Ambassador Padma Lakshmi joins Rapid Response with candid advice for business leaders on speaking out, showing courage, and staying true to themselves, particularly amid the Trump Administration’s violent immigration crackdown. A passionate voice at the intersection of food, culture, and identity, Lakshmi shares how she’s shaking up food media with her ne...

On this episode of Possible, Reid Hoffman and Aria Finger sit down with Amjad Masad, founder and CEO of Replit, to explore how AI is fundamentally changing who gets to build software and what that means for work, creativity, and human agency. Masad traces his journey from growing up in Jordan teaching himself to code and connects it to his love of video games which helped inspire him to build a pl...

After blitzscaling one of the fastest-growing spirit brands in history, Uncle Nearest Premium Whiskey founder Fawn Weaver is reflecting on how to build not just a company, but a meaningful life. She talked with CNN host Van Jones at the Masters of Scale Summit in October.  Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/newsletter/ See Privacy Policy at h...

As global leaders disperse from the World Economic Forum, LinkedIn co-founder and tech investor Reid Hoffman joins Rapid Response to break down the biggest challenges and opportunities facing business today, from political headwinds tied to immigration and geopolitics to AI’s real-time impact on industries like music and healthcare. Hoffman also explains why fears of a tech bubble aren’t shaping h...

At Masters of Scale Summit in October of 2025, Reid Hoffman and Dr. Sean White, CEO of Inflection AI, discuss how to design responsible AI systems, build smarter AI-fueled businesses, and the potential for transforming everything from healthcare to education. This conversation is brought to you by Inflection AI. Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/...

Cognitive scientist Maya Shankar has made a career of cleverly using insights from behavioral economics to fuel her work in the Obama White House and in Silicon Valley. She talks with host Jeff Berman about the tools everyone can use to be more resilient in the face of change.  You can find Maya's book The Other Side of Change here: https://www.penguinrandomhouse.com/books/729180/the-other-si...

Mayors are unique leaders in America, often more loved and less polarized than state or federal politicians, with a different mandate and metric for success. Mayor of Oklahoma City, David Holt, is also the current president of the U.S. Conference of Mayors, and he joins Rapid Response to discuss how cities deliver for their residents, navigate macroeconomic forces and federal policy, and improve p...

When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial trouble. Now, its profitable and subscriber and revenue numbers are growing. Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long distance running. His new memoir is The Running Ground: A f...

What did the latest holiday shopping season reveal about consumer confidence as the year begins? Mastercard CEO Michael Miebach joins Rapid Response to unpack the signals he’s seeing across global spending — from shifting consumer sentiment to AI’s growing role in financial security. Miebach also explores how credit cards fit into a future shaped by crypto, digital wallets, and agent-driven commer...

One year ago, as devastating wildfires tore through Los Angeles, nonprofit Baby2Baby was on the ground helping. We're revisiting the conversation Co-CEOs Norah Weinstein and Kelly Sawyer Patricof had on stage with host Jeff Berman in 2025 about what it was like to use everything they’d learned scaling their nonprofit to help their hometown in a moment of crisis. Subscribe to the Masters of Scale w...

Simple Mills started with its founder Katlin Smith tinkering with almond flour muffin recipes in her apartment kitchen. Over the next decade, she built a better-for-you food powerhouse. Smith talks with host Jeff Berman about scaling the brand, selling the company for nearly $800 million dollars, and staying laser-focused on making delicious snacks with clean, nutrient-dense ingredients. Subscribe...

As we turn from reflection to what’s ahead for a new year, Rapid Response presents host Bob Safian’s predictions for the most pressing issues business leaders could face in 2026. Join Bob and producer Alex Morris for a surprisingly hopeful conversation about what’s next – from an AI reality check to energy prices, immigration, and even the World Cup. Safian walks us through what might happen, and...

To kick off 2026, we’re revisiting our conversation with behavioral scientist Katy Milkman. The Wharton professor and bestselling author of “How to Change” sits down with host Jeff Berman to share proven ways to create positive, lasting changes in our lives and our organizations. Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/newsletter/ See Privacy Policy at...

Mark Cuban has spent decades as a serial entrepreneur and investor, with one of the best track records on the planet (including celebrity status on ABC’s Shark Tank). In this episode of Pioneers of AI, Cuban joins host Rana El Kaliouby for a wide-ranging conversation about whether we are in an AI bubble, how he’s applying his investment philosophy to AI, and why the AI world is tending to excite h...

To get the most out of your talent, you need to create an environment that allows them to thrive. Nobody knows this better than Indra Nooyi, who spent 12 years as the CEO of PepsiCo. Her drive to support talent underpinned the initiatives that transformed the company. Hear her conversation with host Reid Hoffman in this episode from our archive. Subscribe to the Masters of Scale weekly newsletter:...

In this encore episode of Rapid Response, we revisit a scientific breakthrough that set the internet ablaze: The ‘de-extinction’ of the dire wolf. While many celebrated Colossal Biosciences’ announcement, the experiment also sparked controversy throughout the scientific community — namely the ethics of birthing and re-wilding extinct animals, and whether Colossal’s dire wolf puppies are the real t...

After serving as Chief Legal Officer and then CFO at Salesforce, Amy Weaver sought a new challenge. She is now CEO of Direct Relief, which she tells host Jeff Berman is "the largest, most efficient, most effective, and most impactful global humanitarian group that you may never have heard of.” Weaver reveals scale lessons from Salesforce and how she's now applying them to amplify Direct Relief's v...

This year delivered whiplash: geopolitics, tariffs, and technology all shifting at once. And heading into 2026, the disruption isn’t easing up. In this special episode, host Bob Safian distills five hard-won lessons from Rapid Response this year on how to lead when the ground won’t stop moving. You’ll hear standout moments from Brian Chesky, Clara Shih, Marc Lore, José Andrés, and more, with pract...

With over two billion in annual revenue and nearly 7,000 employees, Gensler has cemented itself as a global icon in architecture and design. Host Jeff Berman talks with co-CEO Elizabeth Brink and global co-chair Andy Cohen about why the company has doubled down on a collaborative leadership model, the ways AI is disrupting their industry, and how they’re designing for the future of work.  Sub...

Can ChatGPT dethrone Gemini? Is Tim Cook capable of leading Apple into the next wave of AI? As 2025 winds down, journalist and podcast host Kara Swisher joins Rapid Response to cut through the noise and decode what’s really happening across OpenAI, Meta, Google, and more. Swisher also sizes up the state of Disney, Netflix, and the escalating bidding war for Warner Bros. Discovery. And in classic S...

How does a country sliding toward autocracy affect its economy? Political scientist and author Barbara F Walter offers data-driven insights about why the murky middle ground between democracy and autocracy is bad for business. She talked with host Jeff Berman live on stage at the 2025 Masters of Scale Summit.  Walter’s book: https://bookshop.org/p/books/how-civil-wars-start-and-how-to-stop-th...

In less than a decade, OnlyFans says it has grown into a business earning $7 billion a year. The digital platform is known for letting its 4 million creators share exclusive – often NSFW – content with more than 400 million paying users. So far, creators have earned $25 billion using OnlyFans. CEO Keily Blair revealed what’s next for the brand with host Jeff Berman live on stage at Web Summit in L...