Sergio Maldonado
Masters of Privacy
Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role. Sergio Maldonado (host) is a triple-qualified lawyer (California, England & Wales, Spain), entrepreneur, investor, guest lecturer at various universities. LL.M in IT & Internet Law, FIP, CIPP/E/US, CIPT. www.mastersofprivacy.com
Author
Sergio Maldonado
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Podcast website
Latest episode
Jun 21, 2026
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Episodes
Ellison Anne Williams: Homomorphic Encryption and its interplay with other PETs 02.04.2024 24:12
What is Homomorphic Encryption? Can it be leveraged in the context of cross-vertical challenges? Dr. Ellison Anne Williams is the Founder and CEO of Enveil, the pioneering data security startup protecting Data in Use. She has more than a decade of experience spearheading avant-garde efforts in the areas of large scale analytics, information security and privacy, computer network exploitation, and...
Radha Gohil: the marketer’s approach to privacy, progressive consent and MarTech vendor audits 25.03.2024 20:02
Is there a sweet spot between privacy compliance and marketing outcomes? What is “progressive consent”? Radha Gohil is a Data Governance and Privacy leader at Shell. She works on AdTech and MarTech data flows, as well as digital and programmatic supply chains, applying privacy compliance requirements to marketing-related practices. This includes consent management and, in general, acting as a brid...
Matthias Eigenmann: Confidential Computing, contractual relationships and legal bases for Data Clean Rooms 18.03.2024 34:14
Will Data Clean Rooms help us avoid consent, or personal data altogether, and make the most of first-party data for data collaboration and addressability purposes? Matthias Eigenmann is a Swiss lawyer with over 10 years of practical experience in technology and data protection law. He currently works as legal counsel and DPO at Decentriq (a Data Clean Room), and is also an advisor on data protecti...
Rie Aleksandra Walle: The DPO’s guide to better sources, constructive debates, and a happier life 11.03.2024 26:00
Rie Aleksandra Walle brings over seventeen years of professional experience across both the private and public sectors, having worked at Kristiania University College, Ernst & Young, Nordic Innovation and the Norwegian Agency for Public Management and eGovernment. Rie is behind the DPO Hub, which helps busy DPOs by offering concise summaries and key practical takeaways from key CJEU rulings, EDPB...
Dragos Tudorache: Dealing with foundation models, data protection, and copyright matters in the EU AI Act 04.03.2024 32:22
Dragos Tudorache is a Member of the European Parliament and Vice-President of the Renew Europe Group. He is the LIBE rapporteur on the AI Act, and he sits on the Committee on Foreign Affairs (AFET), the Committee on Civil Liberties, Justice and Home Affairs (LIBE), the Committee of Inquiry to investigate the use of Pegasus and equivalent surveillance spyware (PEGA), the Subcommittee on Security an...
Dr Augustine Fou: Dismantling marketing attribution, ad fraud controls and the business case for third party cookies 25.02.2024 26:26
Dr. Augustine Fou has nearly three decades of experience in digital marketing, including client-side experience at American Express and agency-side experience at IPG and Omnicom, where he served as Group Chief Digital Officer of eight agencies serving pharma and medical device clients. Dr. Fou also taught digital strategy at Rutgers University's executive education program and NYU's School of Cont...
Stefan Filipović: Young DPOs - Challenges and Opportunities 19.02.2024 28:38
Stefan Filipović is a privacy lawyer that began his career at the outset of GDPR enforcement in 2018. Throughout the years, he has built his expertise by working at a law firm focusing on IP and privacy, at a university as a researcher investigating legal challenges in regulating AI-based technology, and as a privacy officer and a counsel for a few Norwegian companies. Today he is a DPO at reMarka...
Newsroom: Winter 2024 12.02.2024 23:11
Nina Müller and Sergio Maldonado discuss a few recent events across the EU, the UK, and the US: Yahoo / Uber ePrivacy fines, Google Chrome (Incognito Mode) settlement, US Congress Social Media hearing, upcoming UOOM / Global Privacy Control enforcement across various states, and Spain’s AEPD Guidelines to circumvent cookie consent requirements for high-level Digital Analytics . Please find releva...
Peter Craddock: Could core advertising components fall under the “strictly necessary” ePrivacy exemption? 04.02.2024 39:42
Could we re-interpret article 5.3 of the ePrivacy Directive so that the “strictly necessary” (to provide a service) consent exemption gives shelter to the core technical building blocks of advertising solutions making journalism possible? Can we not deal with personal data (should it be involved at all) or behavioral targeting (should it be the case) separately under the GDPR? Peter Craddock helps...
Damien Desfontaines: Differential Privacy in Data Clean Rooms 28.01.2024 28:53
Can we take Data Clean Rooms to the next level in terms of baked-in privacy? Damien Desfontaines is a Scientist at Tumult Labs, a startup that helps organizations safely share or publish insights from sensitive data, using differential privacy. Before that, he led the anonymization consulting team at Google, and got his PhD in computer science at ETH Zürich. He maintains a blog that teaches you al...
Tejas Manohar: Data activation and composable CDPs in a privacy-first world 22.01.2024 32:27
Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio. The following topics have been covered in this interview: Current limitations of Customer Data Platforms (CDP) as a core building block of the marketing data stack The value of composable CDPs and Reverse ETL Priva...
Molly Martinson: Dealing with data processors, sensitive data and opt-out signals in the growing patchwork of US state privacy laws 15.01.2024 34:35
Molly Martinson is a lawyer at Wyrick Robbins, a Raleigh-based law firm with outstanding privacy compliance credentials. She advises clients on a whole range of applicable privacy frameworks (CCPA, CPRA, FCRA, CAN-SPAM, COPPA, HIPAA), data breaches, laws regulating data brokers, and laws governing website and mobile application privacy policies. She also regularly advises international and U.S.- b...
Romain Robert: Pay or OK in AdTech - How it started and where it’s going 08.01.2024 41:01
Romain Robert is member of the litigation chamber of Belgium’s Supervisory Authority. He worked in various Brussels law firms between 2002 and 2011. Between 2007 and 2011, he was also a researcher at the Research Centre in Law and Society at the University of Namur. In 2011, he joined Belgium’s Supervisory Authority as a legal advisor. He worked as legal officer at the Policy and Consultation Unit...
Renzo Marchini: Unintended consequences of the EDPB’s Guidelines on storage and access beyond cookies 05.12.2023 30:59
Renzo Machini is a London-based partner at Fieldfisher's Data and Privacy team. He holds CIPP/E, CIPT and FIP certifications from the IAPP and is well versed in Cloud Computing, Big Data and other technologies overlapping with privacy and GDPR compliance. He has authored "Cloud Computing: A practical introduction to the legal issues" and, prior to becoming a solicitor, he worked for five years as...
Newsroom: Fall 2023 28.11.2023 18:30
Nina and Sergio run through the most relevant news of the past three months at the usual intersection of marketing, data, privacy, and technology - stopping at a few less commented and yet quite relevant fines, guidelines, or upcoming legal frameworks. In particular, this episode covers: Dark patterns in recent EU enforcement actions EDPB Guidelines on the technical scope of the ePrivacy Directi...
Arielle Garcia: How privacy awareness leads to respectful, effective marketing 20.11.2023 26:38
Arielle Garcia combines a really good understanding of the advertising industry with award-winning expertise in privacy and responsible data use. She is the founder of ASG solutions, a consultancy firm specifically focused on helping marketers drive sustainable growth through respectful marketing and was previously UM Worldwide’s Chief Privacy Officer. She holds a JD from Fordham University and ha...
Jeffrey Bustos: Retail Media, privacy, and the future of addressability 13.11.2023 23:54
Jeffrey Bustos is the VP, MAD (Measurement Addressability Data) + Commerce at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. His projects include: Categorization & Definitions Buyers Guide for Ret...
Cristiana Santos and Victor Morel: The problem with CMPs and TCF-based cookie paywalls 06.11.2023 33:37
Cristiana Santos is Assistant Professor in Privacy and Data Protection Law at Utrecht University, holding a joint international Doctoral Degree in Law, Science and Technology from the University of Bologna, and a Ph. D. in Computer Science from the University of Luxembourg. She is an expert of the Data Protection Unit at the Council of Europe; expert for the implementation of the EDPB's Support Po...
Jeff Jockisch: AI-powered phishing attacks in the age of the Delete Act 30.10.2023 26:51
Jeff Jockisch is an independent data privacy researcher at PrivacyPlan. He is also Chief Privacy Officer and partner at Avantis Privacy. Prior to compiling the largest known database of data brokers, he spent many years working with startups, technology, and data. He studied Organizational Behavior at Cornell and holds a CIPP/US accreditation (IAPP). Our primary questions today: Can the (brand new...
Robert Bateman: Consent or Pay 23.10.2023 44:35
Robert Bateman is a data protection writer, trainer, and consultant. He has published innumerable articles on the topic, as well as led panel discussions and interviewed key well-known figures in the space on stage, at well-known privacy conferences. Besides freelancing as content creator, he is an associate with Act Now Training and a Subject Matter Expert with Heward Mills, a data protection con...
Cory Underwood: The new privacy landscape for US-based digital marketers 16.10.2023 36:19
Cory Underwood is a Privacy and Data Analytics Engineer with a strong marketing data technology background and a good knowledge of both US and EU ePrivacy law. Cory supports the data privacy offerings of Atlanta-based Search Discovery (a data strategy and activation company), leveraging eight years of experience in privacy efforts and multiple privacy related certifications to enable clients to un...
Katharine Jarmul: Demystifying Privacy Enhancing Technologies 09.10.2023 25:20
Katharine Jarmul is a privacy activist and data scientist focused on privacy and security in data science workflows. She’s a principal data scientist at Thoughtworks and has worked at various companies in the US and Germany before that. She is also a frequent keynote speaker at software and AI conferences. Katharine has recently published “Practical Data Privacy” (O’Reilly, 2023), in which she pro...
Jakob Plesner: Copyright Exceptions for Generative AI 02.10.2023 29:11
Jakob Plesner Mathiasen is an attorney with a focus on Intellectual Property and emerging technologies. He serves as the Secretary for the Danish Society for Copyright Law and is the mind behind the Danish Entertainment Law podcast. He also teaches Entertainment Law at the University of Copenhagen. With Jakob we’ll try to better understand the copyright implications of Generative AI, and this shou...
Ito Onojeghuo: Effective Privacy Notices 25.09.2023 29:15
Ito Onojeghuo works with a number of global establishments as an independent Data Protection Consultant, Group Data Protection Officer, and EU Representative. She is also the CEO at ALLNETLAW, which is a leading UK-based IAPP Training Partner. Besides holding an LL.M in Internet law and policy, Ito is a Fellow of Information Privacy (FIP), a Certified Information Privacy Professional, and an Indep...
Newsroom: Summer 2023 12.09.2023 25:01
Have you spent the past three months isolated from the world? We are bringing you up to speed with a long list of updates and news at the intersection of marketing, data, privacy, and technology. Visit this episode's blog post on Masters of Privacy for a long list of references and notes. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episode...
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