Mastering the Business of Yoga

This week on the podcast, I am joined by Alicia "ACE" Easter. Alicia is a yoga and meditation instructor, brand ambassador, and master Reiki practitioner on a mission to empower others by helping them work through emotions physically. As owner and founder of ACE Enterprises, LLC, she created the I AM FREE workshops—featuring yoga, meditation, and intention setting—and has held them throughout Cali...

Running a Yoga Studio, Trainings & Language Immersion Programs in Colombia with Andrew Singer   This week on the podcast, I am joined by Andrew Singer. Andrew is a yoga teacher based in Medellin, Colombia. He is the owner of Flying Tree Yoga and Yoga Internships Colombia.   In this episode, we talk about Andrew's teaching journey and how he ended up owning a yoga studio in Medellin. He shares how...

This week on the podcast we are talking about how to scale your yoga business with on-demand video! Over the last 18 months, I've personally seen how using video-on-demand can help both yoga teachers and studio owners scale their businesses and that's why I'm so excited to be talking about this. In this episode, I share what video-on-demand is, how it can benefit your yoga business, what to includ...

This week on the podcast, I am joined by Asa from Be Queerful. Asa strives for a world without shame and gives online yoga to people of any gender, sexuality, colour and size at Europe's first LGBTQ+ yoga business Be Queerful. Having lived and studied in The Netherlands, the UK, Japan, Belgium and even the city of Boston, while teaching yoga in English, Dutch and Japanese at 10+ studios, Asa uses...

In this week's episode, I am joined by Ariadne Vickers-Davis. Ariadne is a full-time yoga teacher based out of LA! When the pandemic hit, Ariadne lost most of her yoga classes and was forced to pivot online. Not only did she start teaching virtual classes, but she also created an online membership and on-demand videos. In this episode, Ariadne shares what it was like to pivot, how she's been able...

This week on the podcast I am joined by Angela Sealy. Angela is a fellow yoga teacher, web designer, brand strategist and the founder of Good Karma Works! In this episode of the show, Angela shares how she went from teaching yoga to supporting yoga teachers and wellness entrepreneurs with their websites and businesses, what yoga teachers need to know about web design and branding, her top tips for...

This week on the podcast I am joined by Josh Allen. Josh is a yoga teacher who travels the world teaching, and the founder of Align 432 Yoga! In this episode, Josh shares how he got started with traveling and working online and how he was able to fit yoga into that. He shares the teaching opportunities that he's had around the world, what led him to being in Turkey, how he has built up his online...

This week on the podcast I am joined by Franciska Bray-Mezey. Franciska is a yoga teacher, a mom, and the founder of Aura7 Activewear! Aura7 Activewear is revolutionary activewear where sexy meets sustainability. Their super soft and stretchy fabrics are made with recycled fibers from fishing nets and other ocean waste and their mission is to clean more seas! In this episode, Franciska shares her...

This week on the podcast, I am joined by Mark Breadner. Mark is a yoga teacher and the founder of Yoga Coach Academy. Mark has been teaching for 40 years and is one of Australia's most educated yoga teachers. He has shifted his business online and works with yoga teachers to provide them with step-by-step support to shift online and make more impact, more service and more money that aligns with th...

This week on the podcast, I am joined by Mado Hesselink from the Yoga Teacher Resource. This is Mado's second time on the podcast and it was so fun to have her back on to talk all about workshops! In this episode, Mado shares her 3 keys to a stellar workshop that will actually sell out, as well as her top tips for how to create workshops that sell out and wow your students! Enjoy! This episode is...

This week on the podcast, I am joined by Berenice Miles. Berenice is a yoga teacher based in France, and after having her own personal healing journey with yoga, she decided that she wanted to help other people heal too. When the pandemic hit, Berenice pivoted her yoga business online and created a YouTube channel teaching yoga for beginners. In this episode, Berenice shares how she was able to ov...

This week on the podcast, I am joined by Kyle Sanok from Interval (interval.com). Kyle is a fitness instructor with a passion for technology and helping yoga teachers and wellness entrepreneurs be able to run great businesses without the struggles of using tech. That's where Interval comes in! Interval has everything you need to run your yoga business, both in-person and virtual, they give you an...

This week on the podcast, I am joined by Crystal Gray! Crystal came on the podcast back in 2018 and it was so fun to have her back on the show.   In this episode, Crystal shares how her business has shifted over the last 3 years, including a shift in her niche. She also shares her top tips for how yoga teachers can teach amazing classes, as well as how to run a great online yoga teacher training p...

This week on the podcast, I am joined by Gary Leinwand, who is an insurance broker with Arthur J. Gallagher. Arthur J. Gallagher is the company that I've used for my own personal insurance for years and they are one of my top recommendations for insurance for Canadian yoga teachers.   In this episode, Gary talks about insurance for Canadian yoga teachers, including why insurance is important, what...

This week on the podcast, I am joined by Michelle Knight. Michelle Knight is a branding and marketing strategist and founder of Brandmerry, where she helps female entrepreneurs create a captivating and money-making brand through the power of story! Michelle has helped countless yoga teachers master their own stories to attract more long-term clients, and that's what we're diving into today! Michel...

This week on the podcast, I am joined by Michelle Cooper! Michelle is the CEO of Alchemy Accounting & Bookkeeping, and an expert in accounting, profit, and cash flow.   In this episode of the podcast, we are talking about the importance of getting clear on your revenue and expenses, why it's important to separate your business and personal income and expenses and how to get started doing this, as...

This week on the podcast, I am joined by Jaffer Hussain. Jaffer is a yoga teacher who took his yoga business online over the last year and created a virtual membership program to expand his revenue streams beyond teaching at yoga studios.   Jaffer's virtual membership isn't just like any other yoga membership though! He created his membership based around audio, instead of video. This experience a...

This week on the podcast, I am joined by Kate Ahl. Kate is the owner and founder of Simple Pin Media where she and her team help manage Pinterest accounts for small businesses nationwide!   Her passion is to help small businesses keep it simple, be authentic and pin with purpose. In this episode, we dive into all things Pinterest, including how Pinterest works, why you should care about it, how to...

This week on the podcast, I am joined by Jennifer Elise. Jennifer is a former studio owner who decided to shut down her physical location due to the pandemic. She pivoted and opened an online yoga and fitness collective called Amate Society!   In this episode of the show, we discuss what inspired Jennifer to open her studio, and then why she decided to close her physical doors. We also discuss the...

This week on the podcast I am joined by Nancy Gerstein. Nancy is a yoga and meditation teacher, author, and the founder of Motivational Yoga, a practice that helps empower and clarify one's life decisions, goals, and results. Her classes feed body and mind, encouraging students to make conscious choices about how they direct thoughts, energy, and focus to live the best life they can. In this episo...

This week on the podcast I am joined by Laura Burkhart. Laura is an E-RYT 500 international teacher, a retreat leader, and a yoga teacher trainer who offers 300-Hour teacher trainings, as well as mentors teachers in creating successful public and online teaching careers. In this episode, Laura talks about her career as a yoga teacher and how she pivoted from teaching at yoga studios to teaching in...

This week on the podcast I am joined by Matt Barnett. Matt is the CEO of Bonjoro, which is a platform that helps you create short and simple videos to convert more leads and support your customers! In this episode of the podcast, Matt and I discuss the importance of customer service, how sending your new leads short welcome videos can turn them into paying customers, and how making a bit of effort...

This week on the podcast I am joined by Amy Roeher from The Yoga Hut! Amy is a yoga teacher with a small backyard yoga studio and an online membership platform, an Ayurvedic Wellness Consultant, and an AirBnb host.   In this episode, Amy shares how she has been building her business over the last few years, and then how she pivoted and diversified her yoga business when the pandemic hit. She talks...

This week on the podcast I am joined by Nyk Danu! Nyk is a yoga business consultant, a yin yoga trainer, and a yoga therapist. She came on the podcast a few months ago to share her top tips on how to create an effective website, and now she is back to talk about the business of yoga therapy. In this episode, we discuss why Nyk decided to become a yoga therapist, what the difference between being a...

This week on the podcast I am joined by Tara Stiles. Tara is a wellness expert, bestselling author, and the founder of Strala Yoga. The Strala approach combines yoga, tai chi, and Traditional Chinese and Japanese Medicine to help people release stress, heal, let go of negative habits, and move more easily through everyday challenges.    In this episode, Tara shares how she got started with yoga, w...