Mastering the Business of Yoga

On this episode of the podcast, I am joined by Or Shahar, who is joining me all the way from Germany. Or shares how she came to yoga from a place of depression and found that yoga was very healing for her. She decided to take her first teacher training in India, and then proceeded to take another training in Germany. Or shares how her teaching journey led her to teaching and living in Berlin, Germ...

On this episode of the podcast, I am joined by Thai massage teacher and best selling author, Shai Plonski. Shai is the founder of the  Still Light Centre , and has been teaching and practicing Thai massage for over 15 years. Shai shares how he got into Thai massage, how he has grown his business, and how Thai massage can expand a yoga teacher's business offerings. We touch on how Thai massage can...

Shannon has been a yoga teacher for over 10 years. She has specialized in prenatal & postnatal yoga, she's done thai massage, she's worked with yoga teachers 1-on-1, she's managed a yoga studio, and so much more. Now, Shannon has 3 children so she's learned to say "no" and to hone in on what she really loves to do, and right now, her personal teaching revolves around yoga for pelvic health. On thi...

On today's episode of the podcast, Dawn Mauricio is joining me from Montreal, Quebec to share her journey as a yoga and meditation teacher. Dawn came to yoga after a painful break up while she was working in marketing in a corporate setting. After having a really powerful healing experience through yoga, Dawn decided to do a yoga teacher training, and quickly became a teacher. Dawn shares how she...

Kelly McHugh is the founder of Digital Yoga Academy and Good Yoga Life based out of the UK. She is a yoga teacher, a digital marketing expert, and a consultant for yoga teachers to help them grow their businesses. Kelly fell in love with yoga a number of years ago, and within the first year of teaching decided to leave her corporate job to become a full-time yoga teacher. On this episode, Kelly an...

Jessica Winderl is originally American, but is joining me all the way from Norway today. On this episode of the podcast, Jessica shares her path as a yoga teacher, how she overcame perfection in her teaching, taking her career to Norway and all of the challenges that came along with starting a business in a foreign country. Jessica also shares how she was able to transition from teaching part-time...

Anne & Brandon of The Yoga Nomads are back on the podcast and on this episode, we're chatting about becoming a successful yoga teacher. We touch on why it's important for yoga teachers to have a website, ways to focus on creating revenue streams outside of the student, why yoga teachers should never stop learning, and much more. Anne & Brandon have recently launched their signature course, Create...

Lauren Rudick is an international yoga teacher, running teacher trainings in Costa Rica through Yoga Academy International, and running retreats around the world. On this episode, Lauren shares her teaching journey and how she has got to where she is now. She shares the challenges, the ups and downs of being a yoga teacher, and what she's learned along the way. We chat about teaching yoga while tr...

Charles Du is a NASA software engineer turned digital nomad turned yoga teacher! Charles discovered his love of yoga only a few months ago after suffering various injuries and quickly turned his love of yoga into his career. Charles has experience in business and digital marketing, and on this episode, he shares how that has helped to land a resident teaching yoga within the first week of being a...

Welcome back for Season 3 of M.B.Om! I am so excited to kick off this season with an interview with Namastream co-founders Sandy Connery and Jennifer Barcelos. Sandy and Jennifer share how they got into the yoga industry, what inspired them to create Namastream, and what Namastream does for yoga teachers. In this episode, we chat about the struggles of developing an online software business, as we...

Season 2 of M.B.Om is coming to a close, and I wanted to take this episode to reflect on Season 2 and all of the amazing guests that I've had the chance to talk with and all that I've learned. Don't worry, M.B.Om is finished - we'll be back in a couple of weeks with a fresh season for you! In the meantime, join the newsletter + the community on Facebook + Instagram to stay up to date with all thin...

On this Q&A style episode of the podcast, I answer a few of the questions that I've received throughout this season from listeners, fellow yoga teachers + 1-on-1 clients. This is short episode featuring 5 of the questions I get asked the most and that I think are the most important to address as a yoga teacher, particularly as a new yoga teacher. We cover teaching for free and how you know when yo...

Chanelle Neilson is a mother of 5 and a part-time yoga teacher based out of southern California. Chanelle's priority has always been her family and being a mom, but she's found a way to set her own schedule and create a career around yoga that fits within her life as a mom. There is no perfect job for a mom, so to have the perfect schedule, you have to create your own opportunities. This is always...

Jess Dohnt tried yoga for the first time over 10 years ago and didn't love it. If you had told her 10 years ago that she would be a yoga studio manager, owner + teacher, she wouldn't have believed you! After a bad injury, Jess discovered her love of yoga and hasn't looked back since. On this episode, Jess shares her experience as a yoga teacher + yoga studio manager and what she learned through he...

Do you know you need to be online, but you're not sure how to market yourself online? So many of us have been there, myself included. It can be overwhelming with all of the different platforms to know where to start or what to do. On this episode, digital marketing expert Susanne Rieker breaks down how you can get your yoga business online without it being super difficult. We chat about tips for i...

This week on the podcast, I'm chatting with the founder of American Power Yoga and Simplified Genetics, Kurt Johnsen. Kurt is based out of Dallas, and he shares the story of creating American Power Yoga over 15 years ago. Kurt came to yoga from kung fu, and he took what he learned from his background in martial arts to create American Power Yoga. He didn't have a formal yoga teacher training and h...

Have you ever caught yourself comparing yourself to the other people in the room while practicing yoga? Have you thought that maybe you're not good enough because you don't have enough Instagram followers? Have you thought about giving up on your business because your website doesn't look as good as your yoga teacher friend's does? I've been there. On this episode, I'm sharing the danger of compar...

This is Carolyn's second time on the podcast, and I'm super excited to be chatting with her all the way from Livingstone, Zambia near Victoria Falls. Since the last time that Carolyn was on the podcast, she's taught yoga in India, Angola and now she's in Zambia teaching yoga and running yoga retreats. One of the many things I love about Carolyn is her sense of adventure, and how with each move tha...

Lauren Lapointe and I met through Udemy after we both launched courses on yoga. Since then, Lauren has put out 4 courses on Udemy and experimented with Skillshare, as well as is in the process of transferring her courses on her own website. Lauren has been quite successful with her online courses and has over 12,000 students between her 4 courses. Online courses are a great way to get your name ou...

Elsa Rose Eastabrook came to yoga from an athletic background, but it wasn't until she couldn't do sports due to an injury that she truly fell in love with yoga. Now, Elsa shares her love of yoga as a teacher and attracts a lot of people who are a part of the athletic world. Elsa is big on doing what you do best and finding your niche within in the industry, and in this episode, we chat about how...

When Jenny Parum first discovered yoga, she was dealing with rheumatoid arthritis, and with the first few years of her practice her symptoms completely disappeared. The change she experienced in her own body through yoga inspired her to become a yoga teacher. For Jenny, teaching yoga was an opportunity to share her love of helping people and to inspire people to feel better in their bodies. Jenny...

I met Brittney Hiller at Wigwam Festival in Atlanta last year, and I had the privilege of taking a laughing yoga class with her. It was my first experience with laughing yoga, and it was both awkward + fun. I immediately signed up for Brittney's newsletter and I've been following her along ever since. On this episode, Brittney shares how she got into laughing yoga (it's different than you would ex...

Nearly one year ago, I had a fabulous conversation with Julie Zuzek from The Corporate Yogi about creating a brand and running yoga retreats. When Julie and I chatted last year, she had just launched her online platform for creating retreats, RetreatU. A year later, RetreatU is growing a ton and Julie is back to share the 5 steps for planning a retreat. On this episode, we talk about being held ba...

On the 3rd part of the marketing series, we're chatting about authenticity on social media. It can be really easy to start a social media account and not know what to say, or how to say it. Finding your authentic voice is really important, and it takes time, dedication and practice to really discover this. It takes posting over and over again and seeing what feels right and what doesn't before you...

o I need to be on social media? Similar to what I discussed in last week's episode on websites, you never need to do anything. When it comes to social media, it's really important to consider your intention. What is your intention for your business? For your career as a yoga teacher? What are you looking to achieve? Having an intention can be really helpful when you decide whether or not you want...