Mastering Social Media for Schools

The big, bad algorithm is constantly changing! If you’re struggling with the reach of your social media videos, then you’ve tuned in to the right podcast. Learn the latest stats and facts behind what social media platforms are paying attention to when it comes to video. Grab the 6-part video checklist you need to consider before starting your next video project. Discover the most important element...

It’s almost time for the first bell to ring in the new 2024-2025 school year. Listen up for some simple strategies for social media magic! In this episode, you’ll learn: Creative ways to use social media for back-to-school information sharing, including creating Facebook albums with customized templates Strategies for collecting and showcasing first-day-of-school photos from families Must-have pho...

Discover the secrets to creating surveys that people actually want to complete. Find out why timing is crucial when asking for feedback - and how to get it right. Learn the tricks to explaining complicated school stuff so everyone "gets it." Uncover how some schools turned survey answers into big wins - and how you can, too! SPECIAL GUESTS Rob DeMeuse Research Director School Perceptions...

Early Insights: Learn how Kate Brown first discovered the power of social media during her retail job in college and now utilizes it to enhance her district’s visibility in Wisconsin, reaching thousands daily for free. Boosting Recruitment: Explore how LinkedIn has successfully increased job applicant numbers for the Waterford district. Branding Basics: Kate shares simple steps for schools beginni...

Educator burnout is reaching critical levels across K12 settings, underscoring the urgent need for effective health and wellness strategies. Join us as we speak with Alexis Overstreet, LCSW, a dedicated psychotherapist who empowers educators and schools to tackle these challenges head-on. Unpack the Effects: Dive into the common physical and emotional side effects of stress, overwhelm, and trauma...

In this episode, you'll discover: Best Practices for School Communication - Start the school year strong with expert strategies from Brian, who brings 10 years of experience in school PR. How to Engage Your Audience with Real Stories - Learn about Brian's innovative system for gathering over 2,000 stories from staff, enhancing engagement and content richness. The Power of QR Codes in Com...

In this episode, you'll discover: Understanding the Need: Insights into Richfield Public Schools’ approach to identifying a communication platform that meets the needs of families, staff, and students. Best Practices for Rollout: Jennifer and Laura share crucial steps and best practices for successfully launching a new districtwide platform. Overcoming Challenges: Learn from the good, the bad...

Summer is here, and I know you are already thinking about next school year! Let’s set you up for success with five pro tips to help boost your social media game next year. Today, I’ll break down five tasks or projects and provide supporting resources to help you complete them. Have questions? I’m always available. I’m also excited to invite you to a free professional development series starting th...

In this episode, you’ll discover: Why Communication Matters: Explore how most school issues stem from communication gaps and how Comm Camp addresses these challenges head-on. Comprehensive Training Topics: Get a rundown of what’s covered at Comm Camp, from crisis management and recruitment strategies to social media prowess and campaign tactics. Sara’s Insights: Hear firsthand from Sara about the...

I’m so excited for you to learn from our guest today! Eric has helped Colton Joint Unified School District grow their followers by more than 400% in the last 10 months. He’s sharing his best tips today. Eric gives three tips for improving your video content on Instagram. They include who should be featured in the content, how to start your content and the ideal length. What you share is as importa...

Many schools are aspiring to grow enrollment these days. Learn why Superintendent John Hannah believes Morton School District is adding students. In a small district, finding the person and time to manage social media successfully is a struggle. After an internet search, John discovered #SocialSchool4EDU, and he’ll share its impact in his community, including passing their first bond since 1998. T...

Understanding Branding: Learn the dual aspects of branding—strategy and design—and why both are crucial for your school’s identity. Common Branding Mistakes in K12: Madison Carr, an expert in school branding, discusses the typical pitfalls schools face in their branding efforts and how to avoid them. Beyond Visuals: Discover why effective branding is more than just aesthetics like logos and colors...

AI is impacting everything these days, and today, you’ll learn how it can help improve customer service for your school! AI chatbots work in two ways. First, they help provide self-service support for your families (or customers). But almost more importantly, they provide a ton of data that can help improve your website and other communication efforts! Need examples? Teddy shares several examples...

All schools need to consider marketing, but what is the best way to train your ever-changing and growing team? Ashley was up for the task, and today, you’ll learn about her Digital Leaders Cohort. Harmony Public Schools is a public charter that opened back in 2000. They have over 60 locations in Texas. Find out why and how they are expanding when many districts are shrinking. Setting up profession...

You read the headline right—there are times when I hate my job in school social media, and today, I share five of them at the top of my list. Don’t worry—I don’t leave you totally down and out. With each situation that frustrates me, I share what we can do to help! The list could be long. What do you hate most about your role? Please let me know- send me an email or message me on Twitter/X!  Email...

From the moment I looked at Downingtown Area School District's social media pages, I knew I needed to feature the brilliant people behind their social media storytelling! Today, you’ll meet Jenn and Allison. Learn how Jenn added a communications manager role to her district of 13,0000 students in 2022 so they could focus on the day-to-day stories happening in their 16 schools. How do you grow...

Take your social media to the next level with student interns! Today, you’ll learn from the intern coordinator and one of the media associates at this career technical school in Pennsylvania. If you are diving into social media and using students to help, you may have fear holding you back. Learn how Jeanise tackled that. Emma discusses her job responsibilities of creating and promoting content on...

Lesley’s experience with schools dates back to 2001, and she goes in-depth today on the US Department of Justice’s 575-page report on the Uvalde school shooting. Learn the key findings from the report and the steps you can take to help your school prepare. Grab Lesley’s free 8-page toolkit as a conversation starter at your school. Discover 3 critical social media tips to remember when navigating a...

Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers! Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors. Find out Elesban’s favorite project that she has worked on so far and the tools she used to make it. Do you need more content from staff? Tracy’s sim...

School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness - and today, we have a guest who is getting very vulnerable in sharing her journey! Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she got started, why she had to pivot along the way (like when school started and it got more cha...

One campus, three schools, and 1,800 students - today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media. Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school. Giving your local community businesses some love can help skyrock...

You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond. Making decisions on where to share different types of content can be challenging. Find out some tips that are working well...

Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help! Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own lives, but they have never considered using it as a school or district. Jill shares two tips for training students. C...

No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students. If you do not use social media on a personal level, you’re just like Doug! Despite not being engaged on social media in everyday life, he knew that it was an important tool. H...

Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers. Marketing is not just selling services - that’s sales. Marketing is about influencing and inspiring behavior! Learn what that m...