Mastering Social Media for Schools

With more than 24 years of experience, Ian Halperin has seen the world of school communications evolve. Join us for a fun chat about providing the tools and information that your community needs to have at its fingertips. IN THIS EPISODE, IAN DISCUSSES: His School PR journey that has now lasted 24 years How short videos of the Superintendent can help build trust in your community The app that has...

A topic that every school communicator will deal with at some point is the death of a student or staff member. No matter what the cause of death may be, you might be wondering if you should share anything on social media. Listen in to a thoughtful perspective from Josh Burnette, who dealt with three different tragedies in three different ways on social media during 2021. IN THIS EPISODE, JOSH SHAR...

Need help with content creation in your understaffed communications department? Then you’re in the right place! Christine Paik is going to share all of the secrets behind her successful student intern program. IN THIS EPISODE, CHRISTINE EXPLAINS: How she manages communications in a district of 39,000 students with only a 3-person department Why she created a robust student internship program and h...

During last week’s episode (episode 72), we focused on seven steps to secure professional development funding in your School PR role. This week, we’re following that up with a list of opportunities for learning! Some are free, some are paid, but all will help you keep up with the ever-changing world of public relations and communications! IN THIS EPISODE, JANET SHARES: Her personal journey of prof...

Confidently ask for the funds you need to support your role in school communications with these seven steps. I promise that it is not as scary as you may think! IN THIS EPISODE, ANDREA SHARES: What to look for in a professional program when you are doing your research How to relate the ways students benefit from your training or membership Why cost justification matters in your decision A script f...

Looking for ways to manage it all as a small but mighty team of one this school year? You’re in luck! Lana Snodgras is the Director of Communications for a school district of 2700 students in Missouri and she has a ton of helpful advice in this episode. IN THIS EPISODE, LANA SHARES: Why her district stopped having teachers create their own website page How she gets staff excited at the beginning o...

Are you struggling to find meaningful stories to tell? You know that they are out there but people just won’t share them with you! Well, today’s guest is going to share her secret for discovering those stories. Veronica Johannsen is a trained journalist and her simple strategy helped land her school district on the Today Show! IN THIS EPISODE, VERONICA SHARES: Her journey from TV reporter to schoo...

Today’s guest wears a lot of hats, and she’s not afraid of a challenge. When faced with some negative publicity about their high school, Lindsey Hansen focused on celebrating the amazing things about her district using social media. After four years, it has made a big difference! IN THIS EPISODE, LINDSEY EXPLAINS: How her role as Assistant Principal evolved into adding on the district communicatio...

Back to school time is here, so what is your plan to get new staff involved in social media? If you don’t have one, you’re in the right place! Heidi is going to walk you through, step by step, on how and what you should share with your newest storytellers. IN THIS EPISODE, HEIDI BREAKS DOWN: The importance of getting in front of new staff face-to-face How to introduce the social media process What...

Ever meet someone and immediately think “I want to be their friend”? This happened on the podcast interview for me, and I’m betting that you’ll feel the same way! Erin is going to inspire and support you in your role as a school communicator. IN THIS EPISODE, ERIN SHARES: How she journeyed from a broadcast journalism major to teacher to school communicator Why she is so committed to continuous edu...

Looking for a unique way to engage your school community next year? A Facebook Live show sounds scary - but it’s totally possible!  IN THIS EPISODE, MORGAN SHARES: How her company at Finalsite supports school communicators around the world with their services and free content Why your own social media use is important for professional growth The secrets behind the Facebook Live show that she did i...

Keeping up with social media trends can feel like a full-time job! Luckily for you, the team at #SocialSchool4EDU is here to help break down what is most important as you look ahead to the 2021-2022 school year. IN THIS EPISODE, EMILY BREAKS DOWN: How she stays on top of what is working for social media Key trends on Facebook, Instagram, YouTube, and LinkedIn and how they apply to schools Her best...

School PR is a demanding role and as we transition back to in-person learning, there is a lot to plan for. But how are you planning to take care of YOU? If you didn’t even know you could ask that question, then you’re in the right spot! Mark Mohammadpour, APR, owner of Chasing the Sun, is going to give you a pep talk with actionable advice! IN THIS EPISODE, MARK SHARES: His own health journey to l...

Social media is a challenging role, but this week’s guest is going to give you so many takeaways to make your job easier! Tara Adams dishes out some amazing advice from her experience as the Communications Coordinator for Lakeside School District in Hot Springs, Arkansas. IN THIS EPISODE, TARA SHARES: Her journey into school communications more than a decade ago Why she decided to join the Social...

Hang on to your seats, my friends. You are about to meet a woman on a mission who just earned a promotion due to her amazing school communication ninja skills! Jamie Brace never shies away from a challenge, and you’re going to see where it has gotten her. IN THIS EPISODE, JAMIE INSPIRES US WITH: Her unique story of entering the world of school communications through the lens of a parent in the dis...

You’re probably pretty well-versed in many things when it comes to school communications, especially after everything that has transpired over the last year. In today’s podcast, you’ll meet branding queen Marissa Weidenfeller who brought her marketing experience and put it to work in her alma mater at the perfect time! IN THIS EPISODE, MARISSA SHARES: How volunteering to sit on a committee to esta...

Meet Skyler from Tyler! He’s a business marketing mind who has recently entered the world of SchoolPR - and he has a LOT of strategies to share. IN THIS EPISODE, SKYLER EXPLAINS: The social media approach his team takes in his district of 18,000+ students. How his secret ninja skill with drones comes in handy in his role. Why content on your school page should be similar to what you share on your...

Summer is almost here, and you may be wondering what social media should look like for your school or district. IN THIS EPISODE, HEIDI & ANDREA DISCUSS: How often you should post during summer break What you can do now to prepare for summer content More than 10 easy ideas for you to use on your social media channels SPECIAL GUEST Heidi Feller Chief Inspirational Officer #SocialSchool4EDU hefel...

Myra Barrera may be only six months into her new role, but she is already ROCKING social media in her small community in Texas. Myra dishes out so many tips and tricks in this interview - you’re going to want to take notes! IN THIS EPISODE, MYRA EXPLAINS: Her role in a district of 3,300 students and five campuses. How insights helped illustrate how well she was doing versus neighboring districts o...

One of the first friends I made in #SchoolPR when I started in 2014 was Joëlle Doye. Her love for schools is only matched by her love for Bon Jovi (who she has seen in concert 34 times). I can’t wait for you to meet her! IN THIS EPISODE, JOELLE SHARES: Her journey from a newspaper editor, to part-time communications person, to full-time Communications Director! The impressive results that her posi...

The school communicators that have grown up with social media certainly have a little bit of advantage. Today, Brandon Lorentz will prove that! IN THIS EPISODE, BRANDON DISCUSSES: The unique, 130-year history of The Summit Country Day School. How video plays a critical role in connecting with alumni and families. Why being authentic and relatable on social media matters. The advantage of being an...

You might think your role in school communications is demanding. Well, today you’ll meet Megan Anthony, who helps serve four different Ohio schools AND her Educational Service Center with communication services - wow!  IN THIS EPISODE, MEGAN EXPLAINS: How a struggle with anxiety landed her in School PR. The journey of a rebranding process with Greenon Local School District. Why trusting students w...

School social media managers are constantly fighting the Facebook algorithm to get their content in front of the right people. Let’s increase your followers AND the engagement on your school Facebook Page - in just five days! Join now at socialschool4edu.com/challenge . IN THIS EPISODE, ANDREA BREAKS DOWN: The nuts & bolts of the 5 Day Challenge, happening April 26-30, 2021 Five reasons why yo...

Working in school public relations as a one-person department is tough. If you’re looking for help but can’t hire a full-time support person, a student intern may be the answer! Today, you’ll hear from college student LeAnne Bugay, who helped out Bellevue Public Schools Director of Communications, Amanda Oliver . IN THIS EPISODE, LEANNE SHARES: How she got involved in the paid internship program a...

After listening to the El Paso Independent School District’s presentation at the recent TSPRA conference, I have a new nickname for Liliana Gonzalez. She is the Engagement Queen! The growth she has cultivated for the district is out of this world. IN THIS EPISODE, LILY SHARES: Her unique Master’s Thesis: Twitter & Religion! How she grew her Facebook engagement from 9.3K to over 73K in just 6 m...