Huthwaite International
Mastering Sales and Negotiations
Mastering Sales and Negotiations is a podcast designed for ambitious business professionals where we explore world-renowned methodologies to uncover valuable lessons for sales professionals and learn how you can achieve sustainable behaviour change within your team.
Be sure to visit the podcast's website and support the creator: www.huthwaiteinternational.com
Author
Huthwaite International
Category
Podcast website
Latest episode
Oct 19, 2026
Where to listen?
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Episodes
Sales Marketing Alignment 18.02.2025 47:51
In this episode, Robin Hoyle and Rachel Massey are joined by Karen Woodhead, Executive VP at Global Marketing for Qoria, the ASX listed leader in child digital safety solutions, to discuss the Buying Cycle’s role in high-growth success. Karen shares her insights on how successful B2B companies can transform their revenue operations by putting the buying cycle at the centre of their strategy.
Persuasive Presentations in B2B Sales 23.01.2025 10:21
On this week’s Mastering Sales and Negotiations, we uncover the key to mastering B2B pitches. Join Rachel Massey and Robin Hoyle as they explore: Why shifting to a solutions-oriented approach drives better results; How creative industries can overcome the negative perception of sales; Practical strategies for crafting persuasive presentations that win clients.
Building Persuasion 03.01.2025 49:28
In this episode, we're joined by agency owner, Will Ockenden, as he discuses how Prohibition PR, a top 30 UK PR agency, transformed its success rates by adopting a methodical approach to client presentations. The episode uncovers how sharpening presentation techniques can supercharge sales in complex B2B environments and gain actionable insights to elevate your sales strategy and boost persu...
The Ten Commandments 19.12.2024 28:18
Picture the scene. You’re making the deal of a lifetime and your negotiation skills could make or break it. The stakes are high and knowing how to negotiate to the highest standards to achieve the best outcomes, without compromising long-term relationships is essential. From preparing and planning with care to identifying and using your levers, following these top 10 commandments will create a saf...
Negotiating For You 19.12.2024 29:17
If you find yourself negotiating regularly, whether it’s securing a new business deal, getting the most from your money or generally trying to cultivate the very best outcome for you or your team, there are some tactics you can introduce that will improve your chances of success. With over 50 years of experience, our panel share expert advice, insight and tactics that you can apply to your future...
Dirty Tricks 16.12.2024 25:20
It's not uncommon to encounter dirty tricks in negotiation. Even the most conservative and credible opponents can deploy a trick or two to help them win. Some tricks are more obvious or conscious than others but regardless of size or intent, an unethical manoeuvre in a negotiation is never a good thing and can have a negative long-term impact on your trading relationship. If you find yourself...
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