Tom Burton, Brandon Lee, Carson V Heady

Mastering Modern Selling

Business EN ↓ 140 episodes

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies...

Author

Tom Burton, Brandon Lee, Carson V Heady

Category

Business

Podcast website

pod.socialselling20.com

Latest episode

Aug 25, 2025

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Episodes

SSFN.15 - Out of the Box KPI's that Actually Move the Needle 09.01.2023

Leave your comment In episode #15 of Social Selling for Newbies we will explore several interesting "out of the box" sales KPI's that you and your team should be tracking as you kick off 2023 and how these KPI's relate to effective social selling. Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner...

SSFN.14 - The Best of 2022 - Social Selling by the Numbers! 03.01.2023

Leave your comment In episode #14 of Social Selling for Newbies this is a holiday week we decided to do a "virtual live" replay of one of the most popular episodes - Social Selling by the Numbers. The data discussed in this episode is more relevant and important than ever as we enter 2023. Enjoy and Happy New Year! 2:25 - Social Selling isn't magical, it's practical 4:37 - Soci...

SSFN.13 - From Social Selling Frustrations to Social Selling Success 27.12.2022

Leave your comment In Episode #13 of Social Selling for Newbies Adam talks about how he used to utilize social selling activities with little succes. Then, he encountered The Revenue Zone model and changed his contnet and publishing strategy. Listen how Adam has created a new strategy and sytem for using social activities and content to leverage his social presence that produces real conversations...

SSFN.12 - How to Start Social Selling in the New Year 20.12.2022

Leave your comment In episode #12 of Social Selling for Newbies we are talking about how to start social selling in the new year. Is it time for you to add social selling activities to your existing sales playbook? Are you ready but uncertain what activities will benefit you the most? In today's episode Carson Heady and Alexander Low are two of the original social sellers and have been utiliz...

SSFN.11 - Social Prospecting is NOT Social Marketing 15.12.2022

Leave your comment In episode #11 of Social Selling for Newbies we are talking about how too many people lump social marketing and social selling into one big category. But, they are not the same. Social marketing is much more passive like brand building. But, social selling and social prospecting are active, strategy and daily activities, like cold calling, designed to create customer conversatio...

SSFN.10 - What the heck should I be posting to help my social selling efforts? 07.12.2022

Leave your comment In episode #10 of Social Selling for Newbies we are talking about good social strategy includes both posting and commenting. But what should I be posting and when? How should I be commenting? In this episode we will discuss these questions and more. 1:40 - What's the next step after the last episode? 3:35 - How to overcome your lack of comfort and time. 8:15 - The practical...

SSFN.9 - Overcoming Social Insecurities and Growing your Social Cred 29.11.2022

Leave your comment In episode #9 of Social Selling for Newbies we are joined by special guest Red Stafstrom from Broken SalesPeople where we discuss Overcoming Social Insecurities and Growing your Social Cred.   Show highlights:   3:50 - Red's Background 5:20 - Introverts are great at selling  7:56 - Overcoming Social Insecurities  10:50 - Finding Social mediums you are comfortable with 15:50...

SSFN.8 - A Social Selling Transformation with Special Guest Mariana Lima from Tricycle Europe 22.11.2022

Leave your comment In episode #8 of Social Selling for Newbies we are joined by special guest Mariana Lima from Tricycle Europe where we discuss Social Selling Transformation.   Show highlights:  2:15 - Mariana discusses her background and how she started in Social Selling. 7:20 - Sales and Marketing overlapping and becoming more human. 9:15 - Misconstructions of Social Selling. 10:55 - Traditiona...

SSFN.7 - Social Selling Case Study with a Salesforce BDR 15.11.2022

Leave your comment In episode #7 of Social Selling for Newbies we are joined by special guest Skyler Radcliffe from Salesforce where we discuss a Social Selling Case Study.   Show highlights:  2:00 - Skyler discusses his background and role at Salesforce as a BDR 6:00 - Using social for prospect research and homework 8:17 - How is Skyler using social to set himself apart from other BDR's? 11:...

SSFN.6 - Everything is the Same, It is Just Different 08.11.2022

Leave your comment In episode #6 of Nothing has Changed in Sales, It's Just Different Show highlights:   0:00 -Introduction to today’s show. 7:24 - How the landscape has changed, but the fundamentals stay the same. 10:47 - The importance of building a relationship with your prospects. 12:18 - There’s no shortcuts here. 13:58 - How to use Tom’s experience as an example of a successful sales pi...

SSFN.5 - A Social Selling Day in the Life with Brian Galicia 01.11.2022

Leave your comment In episode #5 of Social Selling for Newbies we talk about A Social Selling Day in the Life with special guest Brian Galicia Note:  If you have not checked out Episode #4 you should do so as it relates perfectly to this episode.  Episode #5 highlights:  0:01 - Introducing Brian Galicia from Microsoft. 0:55 - Back to the Future movie trivia. 8:41 - Carson’s take on people who say...

SSFN.4 - How to Sell Social Selling to your Boss 25.10.2022

Leave your comment In episode #4 of Social Selling for Newbies we talk about How to Sell Social Selling to your Boss .  Note:  If you have not checked out Episode #3 you should do so as it relates perfectly to this episode.  Episode highlights:  0:00 - Intros 3:30 - Carson:  Is social selling a gimmick?  5:20 - Brandon:  Why is social selling misunderstood?  The importance of building community an...

SSFN.3 - Social Selling by the Numbers 18.10.2022

Leave your comment In episode #3 of Social Selling for Newbies we discuss the benefits and amazing statistics associated with adopting a social selling strategy.   Show highlights:  1:00 - How does the movie Moneyball relate to Social Selling?   How to do more with less. 4:00 - Carson's provides some amazing Social Selling stats: - 3.2BN people are on social media - 78% of sellers using socia...

SSFN.2 - The Evolution of Social Selling with Alex Low 11.10.2022

Leave your comment In episode #2 of Social Selling for Newbies we are joined by Alexander Low (live from London, England) where we discuss the Evolution of Social Selling .  Show highlights:   0:45 - Alex Low Intro 5:35 - How Alex started with Social Selling (2014) and his "ah ha" moment. 7:45 - How Carson started with Social Selling (2014) 9:30 - How Brandon started with Social Selling...

SSFN.1 - The Social Selling Newbie Nation Unite 🦸🏽‍♂️ 01.10.2022

Leave your comment There is a lot more conversation around social selling now than ever. We are all newbies too. We all want this show and community to become a huge resource and help anyone or any team looking for adding social selling to their outreach and sales processes. So, we really hope this is as fun and beneficial for you all as we hope it will be for us. We have partnered together to lau...

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