Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

"We can't afford to do digital advertising" is something we hear on a weekly basis. That is until we breakdown the math and present it in a different context. Digital ads are actually really inexpensive and cost less than your daily coffee. In this episode we strive to introduce you to a world that you might be avoiding due to a simple perception that is wrong.    --- Mastering Local Marketing is...

Ninety-five percent of businesses struggle with one thing that's simple to do. In this episode we'll discuss the one tactic that Matt did in his own business that shed light on how he should be running and marketing his business. "It was as if someone took the blindfold off and we knew exactly what was going to happen."   --- Mastering Local Marketing is a small business podcast focused on local m...

With all of the ways we have to connect with customers, we find ourselves jumping from one platform to the next trying to do everything we can. However, this lack of focus is actually hurting us more than helping us. In this episode, Matt breaks tips to help you focus and find the right marketing tactics that you're good at, as well as comfortable taking on.    --- Mastering Local Marketing is a s...

Oh no, TikTok is gone. Now it's back. We'll briefly discuss the concern you should have regarding your followers. In addition, we get into discussing social engagement, why it is important, and a few ideas to generate engagement from your own followers so they continue to see your posts.    --- Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing t...

Matt shares stories of customers who are good, and bad for your business. Using a simple 3-step way to look at customers, Matt breaks down customers he likes to call the Ghost of Christmas Past, The Open House Grinch, and the Compulsive Returner to name a few.    --- Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketin...

Matt and Jim discuss how most small business owners believe everyone knows their business. In addition, they share a quick survey proving this theory wrong, while also sharing tips on how to generate awareness in your farm (local market).   --- Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real custo...

In this episode, 25+ year marketing veteran and host Matt Hanson discusses with co-host Jim Dedelow the five local marketing illusions that are costing your small businesses time and money.  --- Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for ent...