Master Your Story

Juggling various roles in our lives can often be overwhelming and allow us to lose focus. We sometimes struggle to maintain our work and personal lives, while pursuing our passions and sustaining our deepest values. Today we speak with Sahl Communication's PR Account Executive Ashley Achenbach about the importance of prioritizing your individual goals and using them to bring your story to life. As...

We have seen great presentations showcasing how the most successful nonprofit marketers have incorporated storytelling into their organization's communications efforts. Whether it's a global organization like Water for People, a large US one like Outreach, Inc, or a small local nonprofit, the most successful organizations say they got where they are by first taking the time to identify their core...

We enjoyed having Megan on the show last month we brought her back to discuss a the hot topic of "Work/Life Balance" There are so many books, magazine articles, podcast and media in general focusing on this topic. We found Megan's approach to be refreshing and easy. Click on the link and listen in to our discussion. Feeling frazzled with your life? Megan was once too, but not anymore. To learn mor...

There are three phases in audience analysis. The first is adapting to your audience before you speak. There are three ways to do this: demographic analysis, attitudinal analysis, and environmental analysis. Demographic analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Audience analysis is the process of examining information about your listeners. That analys...

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I learned that courage was not the absence of fear, but the triumph over it - Nelson Mandela In this week's Master Your Story podcast we speak with Megan Crume.  Megan has overcome many fearful struggles in her life and is now an entrepreneur who owns her own mobile ice-cream business.  Join us as we discuss how Megan faced those fears applied proven processes and became successful. Fear can be a...

A segment from Chapter 5 of Master Your Story When you're talking to a five-year-old about going to the dentist, the conversation would be about defining what each part of the dentist office is, who the assistant is, who the dentist is, what the machinery looks like. You would be describing the tools that they would use, and many of the things that they would need to know to be comfortable when th...

Th rapidly growing cyber threat to our critical industrial, consumer and community infrastructure needs a new approach to cyber defense.    

From the time we are born to this present moment, milestones are a part of our DNA. Beginning with our very first birthday to a long awaited 50th wedding anniversary and all the significant dates in between, historical markers not only provide us with a sense of accomplishment but also showcase great accomplishments. It is with joyful celebration that we announce Master Your Story has made it to i...

We Need To Celebrate By Kim I. Plyler Ten years a go, a client of mine who is very successful, has  a family, runs her own business and is the person who has an answer for every question, once shared with me her fear of celebration.  "Fear of celebration, I thought wow how can you fear that?"  After much discussion my client's fear turned into a quest.  A quest for her to celebrate and enjoy it.  ...

We are beginning to enter a time of change in regards to media and how we consume information. While many people think that we are stuck in the time of social media, I believe that we are actually entering a new realm of the social media world – one where transparency and popularity govern what is said and what is being pushed out to large audiences. Mainstream social mediums, such as Twitter, Sna...

As the late Spanish philosopher, poet, and author put it best, "Those who cannot remember the past are condemned to repeat it". The point of research is to understand the past, to learn from it, and to apply it to whatever it is you're doing. Weather this is to either mimic past successes, or not to repeat failure, researching is key. Without doing it prior to the task you are working on, all your...

Life is a journey that provides various experiences, highs & lows, opportunities & challenges, stagnation & change.  Things happen.  However the question is not whether we can or can't, it is "how to". Each of us has our strengths, talents, dreams, potential and challenges.  We have situations, limitations, idiosyncrasies that we would like to overcome.  We need to understand our many facets and t...

Cheyenne Bennett is the Leadership & Talent Coach of Compass Point Consulting, LLC. She is a leadership trainer focused on serving family businesses. She helps owners and their leadership teams grow their self-awareness with the purpose of cultivating high-performing teams and driving organizational culture. Her focus on self awareness, communication, healthy conflict, and teams gives organization...

Naimah Ward is one who believes in the power of discovering your true self, your true purpose and then being in pursuit of what you have discovered as long as it lies within the scope of truth. As a devoted Wife, Mother, Pastor, Professor and Entrepreneur, Naimah has made this her personal mission to impact lives – Find a need and meet it! Find and hurt and heal it! Find a problem and solve it! Be...

EDITORS NOTE – This Mort Report Extra is a basic guide for keeping track of the world. It is long.  Headlines are only headlines; news summaries and snippets are not enough for seeing detailed distant reality. We can read Sophocles in crib notes, but that risks missing the part about Oedipus poking out his own eyes. PARIS – The noble ostrich is impressive to watch loping along an African savannah...

Have you ever asked yourself why  do  prospect  trust  one digital brand and not the other? Have you ever wondered why folks seem to 'feel'  your brand is trustworthy  but couldn't quite explain? Short answer?  Well, it's not that simple . In digital branding, we use combination of behavior and cognitive psychology, market research, creativity, User Experience, User Interface design and a few good...

Presently, I am leading a Touchstone Theatre initiative called Festival UnBound, Celebrating out 21st. Century Village, planned for October of 2019.  This is the most difficult thing with which I've ever ever been involved.  Once we were two Bethlehems, and it was 100 years ago North and South realized the importance of working together and became "one" (and, we're still working on it). Here's an...

While our troops are out defending our country, who is defending them from cyber attacks.  Meet Rob Carey, VP of Cybersecurity and Cloud Solutions for General Dynamics IT Defense Division.  Rob's career has spanned military service in the US Navy as well as supporting the Department of Defense as a federal govern ment employee and now a contractor.  He is responsible for developing and delivering...

Join us today as we discuss the importance of graphics in tell your story.  We spoke with Bryan Ayala, CEO of CentroDigital about how graphics need to tell the story and convey a mission even without text.  With the ever changing internet landscape graphic have become a way to capture emotion in one frame as well as tell the story of a company.  How to capture the correct information and bring it...