Martyn Brown's Marketing Bugle

Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not.  https://martynbrown.com If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to...

You might be sick of hearing about mobile marketing, but you can’t afford to ignore it. No local business can.  With voice search dominating and local searches accounting for fully one-third of all inquiries , any business that’s not prioritizing mobile marketing is likely to end up out in the cold.

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing.  And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads.   That said, Facebook ads can still be useful – with a twist. 

 If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realising it. All SEO is not created equal. National SEO – which focuses non-location based keywords – is useful for big corporations. But for small businesses, local SEO is where it’s at.

 Email marketing might not be new, and it might not be the latest and greatest thing. But that doesn’t mean that you can afford to ignore it. And if it’s been a while since you revamped your email marketing strategies, it’s time to wake up and smell the lead generation coffee.

 Is your marketing strategy helping you accomplish your goals? I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better. The tricky thing, of course, is figuring out what those things are.   https://martynbrown.com

 What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple.  https://martynbrown.com

 Sometimes we achieve success because of the small things that we do every day. If you ask yourself what makes one person succeed while another one fails and they are in the same business, you will know that the answer to this lies in the small things that seem mundane and ordinary, yet which are vital when it comes to achieving a long-term and consistent success. Here are the small things th...

Marketers are only as good as the tools they use. That’s easy to say, but it glosses over one of the real challenges that small business owners must face. With so many marketing tools to choose from, how do you know which ones are worthwhile? It’s a good question – and I’m here to help with the answer. Here are 10 marketing tools that you aren’t using yet, but should be.

Here’s Why Your Business Isn’t Growing (and how to turn things around!)      It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work.

   Today’s podcast is going to be presented by Amy Bugle. Amy gives 5 fool proof ways to get visitors BACK to your website. For the next 5 minutes or so, relax and discover how you can improve your online experience with Martyn Brown’s Marketing Bugle.

You can’t read anything about marketing these days without reading about engaging your customers.  But what does that really mean? Engaging means capturing someone’s attention, connecting, and having a conversation.  Not easy to do on the internet, particularly when there are millions of other things clamouring for attention at the same time.  But, that doesn’t mean it’s impossible....

There’s one thing that you’re probably not doing that could help you connect with customers when they’re most likely to stop by your business. And you might not even have considered it ... SMS Marketing.

Knowing your numbers in business will help your profits grow.  Here's how to calculate your Customer Lifetime Value (CLV) in 5 easy steps.

It's all very well just 'Boosting' your posts but, in order to get the very best results from your FB Ads, you need to go deeper. This is an intro into this very lucrative advertising platform.

In this part in our Senior Citizen series we look at email 'Autoresponders' and explain how they can help your business.

Nowadays it is easier than ever to build websites, especially when using page-builder software. This is another in my Senior Citizens sequence.

Continuing with my 'Senior Citizens' sequence, here are 7 web hosting tips where they also apply to anyone wanting to run a business online.

Yes, in some rare cases, you may get away without having one but, as most marketing tools can integrate perfectly with platforms like WordPress, it's best to invest in one. Also, you are in control of your own website, unlike Social Media that can change every few weeks and adversely affect your marketing efforts. The one constant you have online is having your own website.

Amazon S3 can seem complicated but it's really quite simple to host your files at the lowest possible price and will speed up your website's media features. This is the first in a series for senior citizens online.

Discover why you are never too old to create your own content to sell online. It's easier than you thing and you WILL get sales.

High email open rates have a lot more to do with positive associations and emotions your reader gets when they see WHO the email is from than the WHAT of the content. Here are more proven ways to increase your open rates and keep subscribers with you and your business.

Most people assume that the key to higher email open rates is to use a compelling subject line ... if only it was that easy! Let me give you some proven ways to increase your open rates and keep subscribers with you.

In this second episode about email marketing for your business, you'll discover; Conventional advertising or email marketing? Build relationships and trust Formatting your emails Prepare sequence of emails When to broadcast live email sends What to link to in your emails Analytics to improve your emails Personalisation in your emails

If you're not using email marketing in your business, you really SHOULD be. Discover why. What is email marketing? Why email marketing? What email marketing platform to use How does email marketing work? How to get potential clients to join your email How often to send out emails