Martial Arts Business Podcast

‘These questions are a great way to really understand the type of customer you want and how to make the changes that will attract them to you’ Gordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves. The power of these questions lies in how they encourage great dialogue and inspire growth and development for moving forward in your...

Being a world champion has long been a childhood dream for Mick Crossland. So, when he finally started achieving it, he knew then that he needed to give back. He decided supporting children and young people to achieve their dreams through his newly built martial arts school. Mick, our guest in this episode of the Martial Arts Business Podcast, is the former ICO World Super Middleweight Kickboxing...

Gordon talks to Ivan Rolls, the creator and developer of ‘Bullied To Black-Belt’, a course of instruction designed to help bullied youngsters who may be having trouble dealing with the mental aspect of being bullied. By examining his own legacy, and by reflecting upon his own experiences, Ivan came to the realisation that by instilling the core values and principles of martial arts into children,...

Summer can be a challenging time for many martial arts training business owners. Members can be on holiday, intent on relaxing more and exerting themselves less, or suddenly facing issues such as childcare. This can leave your member lists suddenly depleted, and classes a little emptier than usual. But by following Gordon’s advice and adopting a few simple strategies, you can creatively ensure tha...

Gordon Burcham interviews Matt Chapman, owner of MittMaster online course. Matt Chapman talks about how he challenged and pushed himself to do something more different than a regular Martial Arts lesson or course and take it online. He talks about how it enables accessibility for those keen to learn Martial Arts. It also aids potential and willing instructors to create online courses, all prepared...

If you’re still stuck in traditional marketing strategies, then it’s time to sit down and re-evaluate if they’re actually giving the best outcomes. For your Martial Arts School to start skyrocketing, you have to master the art of online marketing. So, in this episode of Martial Arts Business Podcast, Gordon shares excellent strategies and steps that you can incorporate in your own business. Rememb...

There’s no room for idling and going back when you want to grow your martial arts business. So, how do you make sure that you’re always in momentum? In this episode of the Martial Arts Business Podcast, Gordon gives you a rundown of what you could do so you can create and maintain your momentum in growing your business. If you want to be successful, you have to do whatever it takes to keep your en...

There’s so much noise online, so how do we make sure that your voice not only reaches the ears of the people but also stays with them once they get off the Web? In this episode of the Martial Arts Business Podcast, Gordon urges you to shake things up in your marketing scheme. Discover why you should have a mix of traditional and digital marketing tactics to reach and maintain a broader audience. T...

‘You need to create a fire and keep it going’ How can we use Facebook successfully? It is like any platform it is continually evolving and being able to use it to market your business effectively is vital The more money you spend the more people you reach, the more you reach the more people will take action and make an enquiry. The more enquiries you have the more bookings you will have and in tur...

Businesses should be good at serving, selling, and serving. Yes, all three of them. If your martial arts business is struggling on how to close deals specially or don’t know how to balance them, then this episode of the Martial Arts Business Podcast is for you. Today, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to talk about increasing and closing your sales. Disc...

If we get stuck and don’t know what the next move is, it might be high time that we do a reset and go back to the basics. Maybe, we’ve been stressing out ourselves lately and has been causing the martial arts school harm rather than development. It’s time to simplify things and stop overcomplicating them. In this episode of the Martial Arts Business Podcast, Gordon wants you to evaluate where you...

Times are different now, students have a lot of choices to do in their free time or if they just want to explore a new hobby. It has become harder for the martial arts schools to retain their students lately. So, in today’s episode of the Martial Arts Business Podcast, Gordon gives powerful retention tips for your MA School. We already know how difficult it is to attract the students to enrol in o...

When someone comes in the doors of your martial arts school, make sure that you get it done, and you close the deal. In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of selling and closing deals so that you can make more money. Selling is serving. When your martial arts school is sustainable enough, you could offer more services to more students. Discover today...

‘You can listen to this and do nothing, or you can listen to this and apply it now. You’ll create more freedom and  feel better about yourself’ Gordon explains how he has learnt to create more time by being disciplined and focused. If you feel there is never enough time to get things done then listen in and act now to create systems and the consistency that you need to move your business to the ne...

‘There is a longer game to play, you have to resurrect those old prospects that seem to be dead and buried. You’ve got to be constantly marketing all of the time.’ How many potential customers do you have on your lists that you haven’t converted? In this episode, Gordon tackles how to nurture the prospects you are leaving on the table and convert them to customers. He explains why these prospects...

Tips in Managing and Growing Your Staff In Your Martial Arts School Most (if not all) successful business owners have the best and most effective team along with their side. Today, Gordon gives us incredible tips on how to build, manage, and grow the team/staff for business owners. Gordon, himself, has led a great team in his businesses. The beautiful thing is despite his team being small, he and...

If you know nothing about the key elements needed to manage a successful Martial Arts School, then you will FAIL. Today on the Martial Arts Business Podcast, Gordon ensures that your martial arts school will be the best in your area and financially successful. There’s no room for failing especially if you want to grow your students to impart more martial arts knowledge and skills. Discover the suc...

Who says you can’t earn more money from your martial arts school while you maintain high teaching standards? Don’t let them get to you. In this episode of the Martial Arts Business Podcast, Gordon gives you great tips on how to make more money from your martial arts school. You just can’t rely on the tuition that your students pay since that won’t be sustainable in the long-term run. If you really...

LEARN TO LEAD YOURSELF In this episode, Gordon provides us with an insight into the vital importance of understanding and learning to lead yourself so that you can be an effective leader of others. If you want to understand more about how to be a leader who can successfully influence others listen in now. KEY TAKEAWAYS The Importance of being a leader Being a leader is not only about leading other...

In this episode find out about the vital 5W’s formula for marketing. Gordon explains the power of the 5W’s and how you can effectively use them across all your marketing strategies successfully. It’s essential that you get marketing right and this tried and tested formula is a brilliant way to ensure that you do every time, listen in now and get started. KEY TAKEAWAYS These 5 ‘W’s’ can be used as...

In this episode, Gordon discusses the ying and yang of martial arts and the really cool people with Chris Jones fellow Martial Arts Podcaster. Chris shares his journey and they discuss where next for the Martial Arts Business. Listen in to find out more. KEY TAKEAWAYS Where did it all start for Chris Jones? I saw people going to Martial Arts classes and people on television I attended an MA demons...

INTERVIEW WITH SUPERSTAR ZARA PHYTHIAN In this episode, Gordon interviews Martial Arts Superstar Zara Phythian a powerhouse in the MA world. To find out what it takes to run a successful Martial Arts School, a business and work as an Actor whilst continuing with your training tune in. KEY TAKEAWAYS Background I began Martial Arts classes when I was 7 and started competing at 13 years old. I was 20...

In this episode, Gordon answers questions from his Martial Arts Business Facebook community and shares with us a powerful mantra that we can use to take action and move forward now! Listen in to find out what you can do in your business now, to make sure that 2019 is the year you are moving up to the next level. KEY TAKEAWAYS Screw It, Let's Do It If you decide to start something take action right...

Do you get flustered of what to do next for your Martial Arts School? For most of us, New Year means New Plans. In this episode of the Martial Arts Business Podcast, Gordon lists the 10 things you need to consider when you want to maximise your MA School this year. It’s okay to admit that you’re still having doubts and even don’t have definite plans for the entire year. Let Gordon help you about i...

Making your New Year’s Resolution isn’t overrated. This helps you commit to your goals – small or big – for the entire year If you haven’t made your list yet, it isn’t too late! In this episode of Martial Arts Business Podcast, Gordon is persuading you to be bolder and dream bigger for the year 2019. This is the right time to set to achieve more goals, aim for self-growth, and grow your business....