Martial Arts Business Podcast

Everything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast. KEY TAKEAWAYS Every single person on the planet has the ability to achieve anything that they choose a...

The pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his mentors, created a brand new studio during the pandemic. They discuss finding the strength to rebuild a...

Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the way. KEY TAKEAWAYS You have to learn to accept bri...

Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality. KEY TAKEAWAYS It is really important in these times t...

Are you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall rankings, how to make a profit from YouTube and how to utilise YouTube Shorts to make your channel blow up...

Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve wh...

The current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the importance of following up on old leads, communicating with other local businesses as well as giving back to...

Is there a checklist for the ultimate success? There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside. Today, on the latest episode of the Martial Arts Business Podcast, we le...

In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Art...

How can a martial arts school attract more prospective students? Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service. This is a very strategic tool that dojos...

Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience. Key Takeaways Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well a...

‘These elements are the business essentials that you can build your martial arts school on’ Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth. If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need...

Change can be a tough thing to embrace, as we are all creatures of habit. But fortune favours the brave, and success tends to follow the people who risk that necessary change in search of growth. In this week’s important episode, Gordon talks you through the factors that might be inhibiting your own growth, and issues a challenge that may change your entire life. Key Takeaways Without change we ca...

Most people use Facebook to post pictures or chat to their friends, but there’s a whole world of untapped potential there too, especially if you want to promote your martial arts school! Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility in no time. It’s simple, quick, effective, ingenious, and best of all free to use. Listen in on this we...

You probably have thousands of pounds in old leads because you’ve not followed up. In this episode Gordon explains how you can bring in more clients by following up leads. He also discusses the importance of re-engaging with people. KEY TAKEAWAYS It’s important to get back to people and following up on things you do. Keep following up persistently. Keep engaging with people who haven’t engaged in...

Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand? In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in whi...

Today Gordon is talking about ‘pay in full’ options for membership at your Martial Arts School Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school. In this episode, he shares how the mindset of customers has changed and why Martial Arts Business owners need to...

What do you believe in? We can’t sell when we don’t believe in what we’re offering. Believe in yourself, your talent, your services, so they could also believe in you—therefore, enrol in your MA school! In this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in making sales and closing deals comes back to the hot seat just to say, “Believe in yourself!” That’s right,...

‘It’s about positioning yourself in the right place to attract the clients you want’ Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten years specialising in helping small businesses and corporates to generate leads from the LinkedIn plat...

When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success. Today on the Martial Arts Business Podcast, Gordon debunks all the myths you believe in having a staff. Hiring a staff isn’t...

In this very personal episode, Gordon talks about his journey. He discusses the congruency between building a Martial Arts business and life, sharing his own personal learning and experiences. Every day is a new chapter in the journey, a new space to learn and Gordon shares the importance of being happy on the journey and the crucial elements that we should all aspire to develop as we travel throu...

‘Often those booked in a for a trial don’t turn up because they don’t know how great you are and don’t know what your school can offer’ Gordon explains how to enrol more students in this ‘must listen’ episode for any Martial Arts School Business. People buy ‘the experience’ and customer service, Gordon shares in detail how you can provide these effectively building rapport and a relationship with...

‘Challenge your thinking about your sales process and your patterns, how big is your gap to being an elite sales closer?’ To become a better school owner, sales and closing are important skills that help MA entrepreneurs serve their customers more fully and change their lives. When the sales process is clear, logical and optional for people that need what you do closing a deal becomes a pleasure....

Learning how to become a black belt in business is now easy. Thanks to Gordon! In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales, and Total Added Value. All aspects are important so make sure you don’t miss a single one and you know...

Welcome to everyone listening across the world, in this episode Gordon is sharing the essential elements to running and consistently growing your school. He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial Arts School. These are 3 obvious elements and simple but are you consistently doing them? KEY TAKEAWAYS...