MarTech Podcast ™ // Marketing + Technology = Business Growth

Sponsored By Knit. Click to get your free consultation today. This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we tal...

Sponsored By Knit. Click to get your free consultation today. Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Today we're going to s...

Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineerin...

Sponsored By Knit. Click to get your free consultation today. Today we continue our conversation about the evolution of the content creator ecosystem with Benjamin Grubbs, Founder/CEO of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the content creator economy. In our last episode, Ben gave us his overview of the current landscape...

Sponsored By Knit. Get your free consultation today! Today we're going to talk about the ecosystem for content creators and how it's evolving. Joining us is Benjamin Grubbs, who's the founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In this episode, Benjamin gives us his view of the current landscape f...

Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen to the thorough breakdown and find out how we practice what we preach in this September update. Episode Transcript Connect with: The MarTech Podc...

In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most people don't associate PR with technology, Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. To...

Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and...

Today we continue AI Week with Part 5 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan discussed the technology and trends marketers should approach with caut...

Today we continue AI Week with Part 4 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan revealed the low hanging fruit for marketers to start integrating AI, a...

Today we continue AI Week with Part 3 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan discussed which industries have already integrated AI into their market...

Today is the second day of AI Week with our guest Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is an artificial intelligence market research and media platform that helps leaders gain insight into the applications and implications of AI in their industry. Yesterday, Dan walked us through his definitions of AI, and today we're going to talk about some of the indu...

This week we're focusing on a subject that's both the present and future of marketing: machine learning and artificial intelligence. Each day this week we're going to publish an episode that covers how marketers are using AI to increase the speed, efficiency, and profitability of their marketing efforts. Joining us for AI Week is Dan Faggella, CEO of Emerj, a content network that owns the world's...

Today we're going to continue our conversation about a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's the Principal Consultant at Sentient Consulting, a firm that amplifies business performance through customer-focused strategies and technologies. In this episode, Stu walks us through how marketers are ap...

Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In this episode, Stu is going to walk...

Today we continue our conversation with Stan Khlevner, founder of Airzus, a compliant aerial media and services marketplace that utilizes blockchain smart contracts. Airzus combines three of the hottest topics in marketing and technology: drones, media, and blockchain. In Part 2 of our talk, Stan describes how he is combining the use of drone footage and blockchains to make drones safer for both p...

Today we're going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner, founder of Airzus, which is a compliant aerial media and services marketplace, utilizing blockchain smart contracts. In this episode, Stan is going to describe the exciting new ways that drones are bei...

Joining us for our final episode of Privacy Week is Kasey Chappelle, who's a world-renowned online privacy advocate and Data Protection Officer for GoCardless. So far this week, Kasey has walked us through some general rules for privacy, what you need to know about data capture, rules for email marketing, and what you can do in terms of online advertising. Today we're going to address the repercus...

Joining us for the fourth episode of Privacy Week is Kasey Chappelle, who is a world-renowned online privacy advocate and the Data Protection Officer for GoCardless. So far this week Kasey has walked us through some general rules for privacy, what GDPR means, how to safely capture data, and the rules for email marketing. Today we're excited to talk about online advertising and the things you need...

Today we continue our conversation with world-renowned privacy expert, Kasey Chappelle. Kasey is a dedicated privacy advocate and the Data Protection Officer for GoCardless. Yesterday, Kasey talked about data capture and storage, and today we're discussing privacy rules for email marketing. Episode Transcript Connect with: Kasey Chappelle: Website The MarTech Podcast: Email // LinkedIn // Twitter...

Today we continue our week-long deep dive into a subject that's critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Privacy Week is world renowned privacy expert Kasey Chappelle, who is the Data Protection Officer for GoCardless. Yesterday, Kasey gave us a high-level overview of data privacy standards, and now we turn o...

This week we're going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chappelle. Kasey is an online privacy advocate and the Data Protection Officer for GoCardless. In this episode, we're going to talk about some general rules for privacy, specifically international privacy law...

Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scaling the audience, developing organic growth, and monetization), and then discusses how certain priorities have shifted along the way. Get a glimpse behind the curtain of one of the most popular and top-ra...

Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and automation consultant, and today, Magnus is going to focus...

Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Data Driven Marketing with Artificial Intelligence. Magnus is a former Internet of Things software developer turned internet marketer and consultant who supports his client with inbound content marketing, s...