MarTech Podcast ™ // Marketing + Technology = Business Growth

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss agile content and driving sustainable growth.  Show N...

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how to approach agile transformations. Show Notes Connect...

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss applying agile into the marketing operations. Show Notes C...

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the future o...

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss analytics an...

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss creativ...

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss ad targeting...

Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, the president of AKvertise - a social media advertising agency that assists clients by reaching their target audiences. Today we discuss the soc...

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails....

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails....

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails....

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails....

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails....

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. He’s also a co-author of the book ‘Savy - Navigating Fake Companies, Fake Leader...

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Steve Weiss, the founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group.  Show Notes Connect With:  Steve Weiss - MuteSix // Linkedin //...

Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business.&n...

Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business.&n...

In today's Product Spotlight episode we get a guided tour of Marketing Automation Made Easy, a course created by our guest Magnus Unemyr. Magnus is Marketing Automation Consultant and Co-Owner at Atollic, a software company based in Sweden, and author of "Data-Driven marketing with Artificial Intelligence", available on Amazon. Show Notes Connect With: Markus Unemyr - Website // Linkedin // Twitte...

In today's monthly review I discuss how we practice what we preach in the marketing of the MarTech Podcast. We're more than halfway through the first quarter of the year and recently hit a key milestone: our 100,000 download mark.  Show Notes Connect With:  The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  Lin...

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is an SEO specialist turned media mogul, John Shehata. John is VP of Audience Development at Conde Nast, a premier media company that attracts more than 100,000,000 consumers across its industry. Their clients including Vogue, Vanity Fair, Glamor, GQ, Arc...

Joining us today is Dave Snyder, CEO at CopyPress, to continue our conversation about content strategy, creation, distribution and optimization. CopyPress is one of the most trusted content marketplaces online. Prior to his role at CopyPress, Dave has held operational and leadership roles across various verticals including SEO, search, social and product marketing. Yesterday, Dave told us about hi...

Joining us today is Dave Snyder, the CEO of CopyPress, to talk about ROI-generating content marketing funnels. CopyPress is one of the most trusted content marketplaces online. Prior to his role at CopyPress, Dave has held operational and leadership roles across various verticals including SEO, search, social and product marketing.  Show Notes Connect With: Dave Snyder - CopyPress // LinkedIn...

In today's Product Spotlight episode we get a guided tour of SparkPost - one of the world’s largest and most complex email, text and cross-channel messaging operations which helps customers break through the noise with data-driven email optimization. Joining us for today's episode is Amie Durr, Vice President of Product Management at SparkPost. Show Notes Connect With: SparkPost - Website // Linke...

Sponsored by  CallRail . This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversio...

Sponsored by  CallRail . This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail. CallRail provides intuitive software that enables marketers to understand what makes their phone ring using call attribution, routing, and conversio...