MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 2 of our conversation, we're going to talk about how you can keep your post-launch momentum going. Show...

Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 1 of our conversation, Sierra is going to talk to us about how e-commerce brands should prepare for their pro...

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 2 of our conversation, we're going to talk about the secret to making compelling videos for advertising. Show Notes Connect With:  Bob Regnerus:...

Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency that crafts compelling stories about your business. In part 1 of our conversation, Bob is going to tell us why video performs so well on Facebook and other ad platforms. Show Notes Connect With: Bob Regnerus:...

Joining us for today's Ask Me Anything is JD Prater, who is an Evangelist at Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Today we are going to talk about the growth strategy for Quora's podcast. Show Notes Connect With: JD Prater: LinkedIn // Twitter  The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin...

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of  Voice Search: The New Search Engine  and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episo...

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of  Voice Search: The New Search Engine  and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's...

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of  Voice Search: The New Search Engine  and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episo...

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of  Voice Search: The New Search Engine  and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. Today we're goin...

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of  Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. We start the week with...

Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses...

Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses...

Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses...

Welcome back to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing: television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses...

Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to...

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportuniti...

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for...

Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We've published more than 300 pieces of content and generated 350,000 downloads. Show Notes Connect With:  The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See...

We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can...

Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list....

Today we learn from another great marketer about the skills accumulated and the lessons learned throughout the various stops on his career. Joining us for Career Day is Guy Yalif, Co-Founder and CEO at Intellimize, which is a platform that automatically optimizes websites to drive revenue and customer acquisition through an AI technology. Show Notes Connect With: Guy Yalif: Website // LinkedIn //...

Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing cam...

In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman, a Senior Content Manager at Grade. Us, which is a property owned by our friends at ASG MarTech - a sponsor of the MarTech podcast. Show Notes Connect With: Garrett Sussman: Website // LinkedIn The MarTech...

We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will ac...

In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. In part 1 of our conversation, Craig tells us why SMBs need a CRM solution to survive. Show Notes Connect With: Craig Klei...