MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 2 of our conversation, we are going to discuss the real possibilities of real time data...

Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 1 of our conversation, we are going to discuss the future of data-driven marketing. Sho...

Today we rebroadcast our conversation with Christine Mortensen, the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. In part 2 of our conversation, we discuss how to improve gender equality in the MarTech Industry.  Show Notes Connec...

Today we rebroadcast our conversation with Christine Mortensen, the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. In part 1 of our conversation, we discuss the role that gender plays in the career of a marketer. Show Notes Connect...

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Peter Mahoney, the CEO at Plannuh, which helps marketers easily create and manage plans and marketing budgets.  Show Notes Connect With: Peter Mahoney: Website // LinkedIn The MarTech Podcast :  Email  //  LinkedIn &nbs...

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle.  Show Notes Connect With:  Ed Breault:&...

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show Notes Connect With: Ed Breault: Website //...

Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 2 of our conversation, we're going to talk about how to salvage your growth plan in the midst of a...

Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 1 of our conversation, we're going to discuss how to stand out in a cluttered content market. ...

Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 2 of our conversation, we are going to discuss how to use data to optimize direct response efforts.  Show Notes Connect With:  Ron Jacobs  -  Website &n...

Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 1 of our conversation, Ron is going to tell us about the role direct marketing should play in your marketing mix.  Show Notes Connect With:  Ron Jacobs  -&nb...

Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 3 of our conversation, we're going to discuss professional skill development. Show Notes Connect With:  Anik Singal :  Website  //  LinkedIn...

Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to discuss a system for creating a 3000 attendee webinar with a 10% sales conversion rate. Show Notes Connect With:  Ani...

Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to talk about his five-step copywriting formula that he's used to sell $250 million of products. Show Notes Connect Wit...

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show Notes Connect With:  Marc...

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show Notes Connect With: Marc Sirkin: Website // LinkedIn T...

Today we rebroadcast our conversation with April Mullen, Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud and an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis. In today's episode, we're going to learn more about the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career.  Show N...

Today we rebroadcast our conversation with Michelle Robbins, a marketing technologist, analyst, data strategist, and software engineer. In today's episode, we're going to discuss the various skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Show Notes Connect With:  Michelle Robbins -  Linkedin  //  Twitter The MarTech Podc...

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In last part of our conversation, we're going to talk about some of the tools, platforms, and resources you can use to optimize your data's impact. Show Notes Connect With: ...

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 4 of our conversation, we're going to talk about the various ways to make your data actionable without getting overwhelmed. Show Notes Connect With:  Tom Treanor :  W...

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 3 of our conversation, we are going to discuss how to unify your data for activation.  Show Notes Connect With:  Tom Treanor :  Website  //  LinkedIn T...

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 2 of our conversation, we're going to talk about some of the best practices for collecting data. Show Notes Connect With:  Tom Treanor :  Website  // ...

This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data, which is a global leader in enterprise data management, providing the ability to aggregate and translate massive volumes of scattered and siloed data. In part 1 of our conver...

Today we rebroadcast our conversation with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. In part 2 of our conversation, Marie is going to tell us how and why the TedX platform is valuable for the distribution of your ideas. Show Notes Connect With:  Marie Incontrera  -  Website  //  Lin...

Today we rebroadcast our conversation with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. In part 1 of our conversation, Maria is going to tell us how she advises her clients on packaging their ideas for promotion.  Show Notes Connect With:  Marie Incontrera  -  Website  //  Li...