MarTech Podcast ™ // Marketing + Technology = Business Growth

This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 4 of our conversation, we d...

This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 3 of our conversation we di...

This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 2 of our conversation,...

This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 1 of our conversation we di...

Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. In part 2 of our conversation, we discuss the growth playbook at HubSpot.   Show Notes Connect With: Kieran Flanagan:  Website  //  LinkedIn   The MarTech Pod...

Today we rebroadcast our conversation with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hub, sales hub and services hub, and a powerful free CRM. In part 1 of our conversation, we discuss the difference between growth and marketing.  Show Notes Connect With: Kieran Flanagan:  Website  //  LinkedIn   The...

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Murphy, the SVP of Marketing at Intercom, which is a suite of customer messaging products that is used by over 30,000 marketers to drive growth at every stage of the customer life cycle.  Show Notes Connect With: Shane...

Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which processes over 25 billion anonymous geolocation signals per day. In part 2 of our conversation, we discuss using location data to understand how Covid-19 changed consumer behaviour. Show Notes Connect Wit...

Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which processes over 25 billion anonymous geolocation signals per day. In part 1 of our conversation, we discuss using location data to understand how the coronavirus has changed consumer behavior.  Show Notes...

Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 2 of our conversation, we discuss immediate need for privacy-compliant solutions. Show Notes Connect With:  Harry Maugans:   Websit...

Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibility to business intelligence and advertising. In part 1 of our conversation, we discuss how ad tech can adapt to a cookieless world. Show Notes Connect With: Harry Maugans: Website // LinkedIn The Mar...

Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 2 of our conversation, we discuss brand evaluation and optimization.   Show Notes Connect With: Mitch Duckler:  Website  //  LinkedIn...

Today we rebroadcast our conversation with Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate business growth through a comprehensive blend of brand and marketing strategy. In part 1 of our conversation, we discuss brand building and maintenance in the digital age. Show Notes Connect With: Mitch Duckler:  Website  //  Link...

Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 3 of our conversation, we discuss how to accelerate sales with video marketing. Show Notes Connect With:  Ethan Beute:  Website  //  LinkedIn The MarTech...

Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 2 of our conversation, we discuss rehumanizing marketing through video. Show Notes Connect With:  Ethan Beute:  Website  //  LinkedIn The MarTech Podcast...

Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals rehumanize their business. In part 1 of our conversation, we discuss how to be personable when you can't meet in person. Show Notes Connect With: Ethan Beute: Website // LinkedIn The MarTech Podcast :&nbs...

Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 2 of our conversation, we discuss driving engagement through personalization. Show Notes Connect With:  Josh Wetzel:  Webs...

Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification delivery and marketing platform for mobile applications and websites. In part 1 of our conversation, we discuss how to create timely and relevant messages. Show Notes Connect With: Josh Wetzel: Website //...

Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 2 of our conversation, we discuss how to choose affiliate program tech stack and analytics. Show Notes Connect With: Robert Glazer:  Website  //   Linkedin   The MarTech Podcast :  Email  //  LinkedIn &nbs...

Today we rebroadcast our conversation with Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. In part 1 of our conversation, we discuss when and how to launch an affiliate program. Show Notes Connect With: Robert Glazer:  Website  //   Linkedin   The MarTech Podcast :  Email  //  LinkedIn  //  Tw...

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 3 of our conversation, we discuss getting marketing and crea...

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 2 of our conversation, we discuss how to improve B2B video effect...

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 1 of our conversation, we are going to talk about generating...

Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 2 of our conversation, we discuss tech stacks for converting leads faster. S...

Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 1 of our conversation, we discuss using AI in the contact center space. Show...